The West Atlantic City news. [volume], October 12, 1927, Image 1

About The West Atlantic City news. [volume] (Pleasantville, N.J.) 1927-1928

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GATEWAY
TO THE WORLD’S
PLAYGROUND
FROM THE WORLD’S PLAYGROUND JUST A STEP TO HOME
The West Atlantic City News
PUBLISHED IN THE INTEREST OF WEST ATLANTIC CITY
GATEWAY
TO THE WORLD’S
PLAYGROUND
Vo. 1. No. 39.
THE WEST ATLANTIC CITY NEWS. WEST ATLANTIC CITY. N. J., WEDNESDAY, OCTOBER 12, 1927
PRICE THREE CENTS
New Masonic
Temple Adds
To Boulevard
Brings Distinction To Grow
ing Section Which Centers
On Albany Avenue
FINISHING TOUCHES
ON NEW STRUCTURE
One of the Handsomest Build
ings in the City in Classic
Style of Architecture and
Erected at Cost of $500,000
A striking and imposing struc
ture has been added to the Albany
Avenue Boulevard section in the
completion of the new Masonic
Temple at the northeast corner of
Hartford and Ventnor avenues.
It is one of the handsomest
buildings in the city and brings
added distinction to the rapidly
growing section which centers on
Albany Avenue Boulevard.
The new temple is practically
ready for occupancy. It was de
signed in the classic style or archi
tecture by Charles H. Adams,
local contractor, and erected at a
cost of $500,000 by P. G. Hannum,
resort contractor. It is fireproof in
construction throughout, of re
inforced concrete foundations and
floors, steel framework with outer
walls of brick and white Indiana
limestone over a granite base. The
building consists of two stories and
two mezzanine floors and is 85
feet by 116 feet in size.
The first floor will contain an
auditorium equipped with a stage
and having a seating capacity of
1200 people, reading rooms, lounge
rooms, ladies’ rooms, cloak rooms
and lobbies. On the first mezzanine
there will be the auditorium bal
cony, social rooms and ladies’
roms.
The second floor will contain
two lodge rooms, one finished in
the Ionic order and one in the
Corinthian order, together with the
necessary anterooms. Situated on
the second mezzanine will be com
mittee rooms, choir loft, organ
chambers, lavatories and cloak
rooms. The basement will contain
a banquet room, kitchen and stor
age rooms. •
The interior of the building will
be finished with terrazzo marble
floors, Cainstone walls and wains
cotings of American walriut and
oak. A modern heating and ventil
ating system has been installed.
Sub-contractors employed on the
operation are as follows: Frank
Walsh, plumbing and heating;
Scull Brothers, brickwork; Charles
Eisele, roofing; James McGimpsdy,
plastering; Howard Blackman,
electrical work; Edward Moore,
painting; R. Balestrieri, stone and
concrete work; New York Ship
building company, steel; Charles
Wagner, erection of steel; United
States Gypsum company, gypsum
roofing; O. K. Ketcham, terra
cotta; Somers Lumber Company,
lumber and millwork and Glen
wood Tile Company, tile and
marble.
HINT FOR THE HOME
LATEST SHINGLES ARE
TAPERED ASBESTOS
For many years comparatively
few persons recognized the inter
esting qualities to be found In
Tudor architecture, ,but recently
there has grown in this country
a wide-spread appreciation of the
graciousness and charm of this old
English style.
When the art and design of one
country are transplanted to an
other certain modifications and
changes are likely to take place.
The English roof was made of
natural stone, and the first thought
of the American architecture was
to use only that material. But
American inventiveness is not
satisfied to follow along the old
lines, when some new product can
be developed that will add super
ior qualities. Consequently there
has been produced a new and
fascinating roofing, tapered as
bestos shingles, made in random
widths and graduated thicknesses,
in a wide range of rich but sub
dued colors.
The shingles are composed sole
ly of Portland cement, pure as
bestos fibre and mineral oxides
for coloring. They combine the
beauty of a natural product with
features achieved only by com
position material. Instead of pos
sible deterioration, age improves
them. They possess a remarkable
Insulation value and may be in
various types to suit the type of
Optimism
Spells Good
Realty Health
Substantial Quality of Deals
Effected in West At
lantic City
PLANS MAKING
FOR MORE BUILDING
Strong Prospects of Good
Business in the Months
Ahead—Much Laid to Pres
idential Campaign
a certificate oi gooci neaitn wuiuu
be awarded the real estate business
in West Atlantic City generally to
day were an analytical investigator
to survey the field. That does not
necessarily mean that closed trans
actions have been spectacular. The
certificate would be given, rather,
because of the substantial quality
of deals which have been effected,
and for the strong prospects of
good business in the months ahead.
There are several new homes of
distinguished character, several
sales in addition and plans making
for more. The autumn opens with
more homes occupied in West At
lantic City than ever before.
The next few months will bring
realization of increased boulevard
frontage values following the open,
ing of the new bridge over the
Thoroughfare, and optimism offsets
any pessimistic talk.
Coolidge to Blame.
The pessimistic talk carries with
it a suggestion that the old bugbear
of business depression in a pre
Presidential campaign year is af
fecting real estate sales. Persons
with money, a number of brokers
have declared, seem to be holding
back on intended investments be
cause President Coolidge said “I
do not choose.”
Real estate a3 an essential and
major factor in the circle of life of
persons, firms and corporations
serves as an index of general ac
tivity.
That there are many sales in the
offing and that an active market
may justifiably be expected in the
current month, transactions being
of a healthy nature, is the consen
sus of leading brokers operating
(as all leaders in “the profession”
have found necessary) in all bran
ches of the real estate field. Their
optimism spells good health.
-«$*$>
Against Touring
Camp On Albany
Ave. Boulevard
Thad S. Maher, Chelsea
Heights Property Owner,
Makes Protest To Com.
PLEAS ANTVILLE MAN
GETS A LEASE
Intends To Open Tourist Tent
Ground Is the Charge —
Profitable But Considered
Detrimental Business
Vigorous protest against permit
ting motor touring camps to be es
tablished on the lands adjacent to
the Atlantic City-Albany Avenue
boulevard has been filed with the
Atlantic City commission. Mayor
Ruffu and Joseph B. Perskie, city
solicitor, have the complaint under
consideration.
Thad S. Maher, property owner
on Chelsea Heights, who made the
objection, stated in his letter to the
boaiid that a "Pleasantville resident
has leased and occupies a shanty
at the corner of Albany and Porter
avenues, opposite the Airport. He
intends to open a touring tent
ground.
“I sincerely hope you will not al
low our community and-its welfare
to be injured and disgraced by al
lowing anything of this kind to hap
pen, keeping in mind that our sis
ter resorts have profited by blund
ers they made in this same form of
experiment and are making most
earnest efforts to get rid of them.”
Reference was made to Margate
and Longport, where for several
seasons motor tourists have tented
on the beachfront properties and
nearby. Some property owners have
reaped a harvest from rentals of
space, while others have expended
much energy in denouncing the
practice as detrimental to public
welfare and creative of unsanitary
conditions.
building on which they are to be
used#
West Atlantic City Home, Florence Avenue, Purchased by Harry W. Schneider, Well Known
Atlantic City Attorney
Atlantic City’s
Opportunity
In Aviation
Must Take Cognizance of. In
creasing Popularity of
Pleasure in the Air
AIRPORT TO BE READY
FOR LINDY, OCT. 19
Atlantic City To Maintain Its
Reputation as World’s Play
ground Must Cater to Air
craft, Says McCracken
Improvements in the lauding field
it the Airport, Bader Field, West
Atlantic City, will be ready tor the
arrival of Col. Charles A. Lindbergh
Wednesday, Oct. 19.
Assurances that everything will
be iii readiness are given by Com
missioner Kuehnle, A. T. Bell and
Ralph Harcourt.
The importance of improving the
field was stressed before a meeting
of the Atlantic City Chamber of
Commerce by William P. McCrac
ken, Jr., assistant secretary of the
lepartment of commerce.
In outlining the progress of avi
ition Mr. McCracken said that the
people of the United States were
looking upon aviation more and
more both for pleasure and busi
less.
“The time has come when the
American public is looking toward
fhe air for its holiday diversion,”
lie said. “And if Atlantic City
ivants to retain its reputation of
b^ing the Playground of the World
it must have an aviation field sec
rnd to none. People will come here
'O enjo/ themselves. And these
same people are rapidly taking to
:he air for pleasure. They come
iiere to see your great resort. They
:ome here to plunge into your surf.
But they will also come here to see
liow your resort looks from the air.
And if you have not a suitable field
for flying these very people who
now are enjoying the comforts of
your resort are going to go else
where when it comes to pleasures
of the air.”
The speaker said that not only
was aviation giving the public con
siderable pleasure in life, but that
it also was a big benefit in commer
cial and financial life of the nation.
Where formerly it took a week to
reach a given point the distance
now could be covered by a plane in
a third of that time. Goods could
be shipped by plane and reach the
buyer within a very short time.
Banking business could be done by
air in a day’s time where formerly
it took three days.
“Atlantic City cannot spend too
much money on developing its air
port,” he said. “The money will be
returned in big dividends and in
times of national crises the airport
would be a potent factor in the na
tional defense of the country.”
--.
END OF “DRY NAVY” UNIT
The United States Coast Guard
No. 1, stationed at Atlantic City,
was abandoned Wednesday and the
officers and equipment and enlisted
men divided between Base 9, Stat
en Island, and Base 2, Cape May.
While no official reason for the
abandonment was given, Comman
der Boedeker said that it had been
inactive for a year because of the
breaking up of “Rum Row” off that
city.
Hereafter Coast Guard activities
against rum runners will be direct
ed from New York and Cape May.
Lindy Will
Arrive 2 P.M.
Wed., Oct. 19
Coming By Air Route and Will
Land at Bader Field, Air
port, West Atlantic City
COLONEL WILL HAVE
MOTOR ESCORT
Testimonial Dinner at the
Chelsea Hotel — To tAward
Him Gold Medal—Atlantic
City to Have Half Holiday
A testimonial dinner will be
tendered Col. Charles A. Llndberg
at. (he Hotel Chelsea on the even
inf; Of his visit by air to Bader Field
Airport, West Atlantic City, Wed
nesday, Oct. 19. The banquet will
be the official welcome to the dis
tinquished airman, following an
unofficial, but demonstrative greet
ing on landing at Bader Field from
I the famous "Spirit of St. Louis."
I Plans as yet incomplete, formed
by the committee named by Mayor
Ruffu, and headed by William S.
Emley, include presentation of a
gold medal to Col. Lindberg, dur
ing the dinner. Speech making will
be brief, in accordance with the
wishes of the aviator. In fact, a
time limit, of two hours lias been
set for the dinner programme.
Governor Moore, Senator Edge
and Congressman Bacharach have
been invited to join in the welcome
by Mayor Ruffu.
Tickets for the testimonial will
be ten dollars per cover and will
bo placed on sale at the city hall
and at the banks.
Thousands of people will be
assembled on Rader Field to greet
Lindberg when he arrives by the
air route shortly after 2 o'clock
according to proposed schedule. A
half holiday will be declared by
the Mayor in order to afford as
many people as possible an oppor
tunity to sec the famous pioneer
of non-stop over-seas flight. For
most of the crowd it will be their
only opportunity to participate, for
the seating capacity of the hotel
banquet hall is limited to 1,000. (
Those who do not go to the air
field will have a chance to see Col.
Lindberg as he passes in the pro
cessiou to the Ritz where he will
make his headquarters until the
following day. The route of the
parade will be announced.
At the request of the flight man
agement, there will be no marching
bodies. This is somewhat dis
appointing to the city authorities
as it had been proposed to organ
ize one of the largest processions
ever held here to welcome a dis
tinguished guest. But the pace to
be maintained by the parade must
be not slower than 12 miles an
hour. This to prevent efforts at
handshaking by exuberant admirers.
Lindberg will therefore be
accompanied by a motor escort and
overdemonstrative spectators will
be kept at a safe distance.
.
With Just a Little Vision
You Can See $300 a Foot
Front Grow into $1000.
Building Permits Average
Over $550,000 Per Month
The average of building permits
thus far this year is over $550,
000 per month.
At the present time, eight large
jobs are in course of construction
amounting to a total cost of ap
j proximatcly $2,500,000. These ln
j elude the Schwehm office building,
j New York and Atlantic avenues,
$500,000; Knights of Columbus
j club-hotel, St. James Place and
1 Pacific avenue, $400,000; school
administration building $200,000;
! Herbert V. Realty apartment house,
120 N. Iowa avenue, $300,000;
Shaffer apartments, 109 States ave.
nue, $250,000; Colored Y. M. C. A.,
$110,000; Professional office build
! ing, Mt. Vernon and Pacific ave
nues, $100,000; Jewish Community
Center, S. Virginia avenue, $150,
000; and the Neptune Trust build
ing, Albany and Pacific avenues,
$50,000.
Other projects including both
jobs of the larger size and smaller
operations which are scheduled to
start soon amount to about
$1,500,000.
Architecture is the art of designing a structure. A house that is
worthy to be called architecture is not only one that has a plan which
to convenient and livable, and is of the best construction, but it is also
beautiful, inside and out.
That much of the pessimism prevalent among real estate men of
the country is unwarranted is the conclusion reached by those who are
returning from abroad.
The novel features of a dwelling for Dr. Preston Pope Satterwhite
j which are being incorporated in an apartment house to be erected on
the site of Senator Clark's house at the north corner of Fifth avenue
Seventy-seventh street, New York City, are attracting wide attention.
The dwelling of Dr. Satterwhite will have 17 rooms. The space the
living room will occupy will be two stories high, sixty feet, long and
about twenty-five feet wide, into this room could be fitted without
trouble a regular sized two-family dwelling. It will be equivalent to the
size of a two-family house. So far as is known this will be the largest
living room in the country. It is to be used for the display of Dr.
Satterwhite’s valuable tapestries.
The greatest enthusiasm now appears in plans made in various
cities for municipal airports. Atlantic City was the first in the country
to have a municipal airport. It is situated on the Albany Avenue BouTe
vard. West Atlantic City.
West Atlantic City Fire •
Co. Perfects Organization
Important Meeting To Be Held at Casino Thursday Evening-^.
Splendid Community Spirit Shown in Movements
Now Under Way
The growing sentiment for civic pride and community
spirit has brought the men of West Atlantic City together in
an organization which has been named the West Atlantic City
Fire Company.
The charter members of this organization are: Benjamin
R. Fox, H. W. Schneider, J. J. Stokes, George S. Brooks, L. R.
Boucher, John Bradley, Walter Reid, Charles Jeremias, Judge
Frank A. McKnight, Otto J. Schramm, Kenneth W. Goldth
waite, Thomas P. Burke, John D. Day, John B. Cook, Philip
McCutcheon, A. J. Wagner, Edward Goehler, Charles E. Fells
and Thomas Fox. :
The first meeting was held at the
West Atlantic City Casino last
Tuesday evening, when officers of
the West Atlantic City Fire Com
pany were elected, committees ap
pointed and the preliminary work
well started.
Another meeting of the men of
West Atlantic City will take place
at the West Atlantic City Casino
Thursday night, when it is expect
ed that a number of men who were
unable to be present last Tuesday
evening will be able to attend and
co-operate in the good work of the
organization, their approval of
which they have already expressed.
The organization meeting was
called to order by Harry W. Schnei
der in response to the call issued
by Benjamin R. Fox. Mr. Schnei
der referred to the progress made
in the development of West Atlan
tic City, to the number of valuable'
homes already built and to the
prospects of many more homes dur
ing the next few months.
In this rapidly growing commun
ity there are many questions of mu
tual interest and the co-operative
spirit in which they are met will
lead to better understanding and ac.
quaintanceshlp with a fuller degree,
of happiness and greater enjoyment
of home life in West Atlantic City.
It would seem that the next step
forward would be to make arrange
ments for local fire protection. Mr.
Schneider said a small piece of ap
paratus, presumably a chemical,
would be very useful In lime and
property saving prior to the arri
val of the larger engines, either
from Fleasantville or Atlantic City.
In outlining the suggestion, Mr.
Schneider said it would be well to
have a siren placed on the West
Allantic City Casino with arrange
ments to sound it from the tele
phone exchange upon an alarm of
fire. Mr. Fox will place the Casino
at the disposal of the fire company
for its meetings and it would seem
advisable to have speakers from
fire departments in Pleasantville
and Atlantic City discuss the needs
of the West Atlantic City Fire Com
pany.
Other speakers who discussed
the advantages of community co
operation and Lhe organization of
a fire company were John B. Cook,
John D. Day, Philip McCutcheon,
Convention Hall Takes 12,000 Tons of Steel
f The first stage of the erection
of I he superstructure of Atlantic
City’s new $10,000,000 convention
hall is well underway, about 80
per cent of the steel work of the
i first floor being completed.
' Workmen of the M. B. Markland
| company, builders of the huge
| auditorium project, have begun to
j pour the concrete for the first
i floor, which is expected to require
i some 15,000 cubic yards of concrete.
i Within the next two weeks, the
erection of steel at the Boardwalk
end of the operation will be far
enough advanced for the brickwork
to be started, it is believed by the
contractor. Three guy derricks and
three stiff-leg derricks will be
placed at the Boardwalk end of the
development this week for the
ball room of the hall.
Already there have been more
than 2400 tons of steel erected,
which amount is in excess to that
used in the erection of the Tray
more and Marlborough-Blenheim I
hotels combined. Some idea of the
hugh amount of steel already used j
can be had from figures which!
show that more steel has been used I
in the extreme front part alone
than was required in the entire
Guarantee Trust building.
Over 12,000 tons of steel will be
used in all, of which 3,000 tons will
be used in the erection of the first
floor.
Fifteen Miles of Steel
Steel has been erected at three
levels on the huge job: One level
takes tu the Boardwalk where 13
stores will be situated. Another, a
few feet above, will be used for
committee and cloak rooms. A third
level, still higher, will comprise
the support of the first floor of
the auditorium proper. Running the
length of the three levels, a 60
foot ramp running from the Board
walk to the end of the third level
or to the auditorium floor proper,
will serve as the main entrance to
the hall.
The first of the steel trusses will
arrive on the operation about Nov.
1. Twenty trusses will be erected
in allt which will be 350 feet long
and which will be 160 feet above
the basement floor of the auditor
ium at the highest point.
The concrete ramp on the
Georgia avenue side of the oper
ation is nearly completed. The
ramp is 25 feet in width and runs
nearly to the Boardwalk, when it
curves left into the basement of
the hall and runs through to be
connected with a similar ramp on
the Mississippi avenue side. It is
being erected for traffic conven
ience and for carrying of products
and exhibits which may be used In
connection for conventions. If the
city so desires, the basement of
the hall can be used for car stor
age as there will be doors leading
from the ramp into the basement.
George s. croons ana rnomas F.
Burke.
Mr. Cook had practical Ideas as
to the benefits In Insurance rates.
Mr. Day spoke of the Improve
ments which have been made In
West Atlantic City through the co
operation of the township commit
tee. The streets have been covered
with cinders; police protection has
been provided; there is a possibility
that more teachers and depart
ments- may be obtained for the
school; more hydrants are possible
as well as more arc lights.
The permanent organization of
the West Atlantic City Fire Com
pany was perfected with the elec
tion of the following officers;
•riuameui, x>euj<tuiiu xv. rox,
first vice-president, Philip McCut
cheon; second vice-president, Tho
mas P. Burke; secretary, Kenneth
W. Goldthwalte; treasurer, John B.
Cook; trustee, three years, Harry
W. Schneider; trustee, two years,
A. J. Wagner; trustee, one year,
John D. Day.
Messrs. Cook, Burke and Wagner
were appointed a committee to In
vestigate the question of Bre appa
ratus and submit suggestions.
Messrs. McCutcheon, Goehler and,
Boucher were appointed a commit
tee on siren and its connections.
The meeting Thursday evening
will have much of Interest and pro
fit to all residents of West Atlantic
City and it is expected there will
be a large attendance. Arrange
ments have been made to obtain.
Bremen to speak and give advice.
•-<*K?>- t
To Develop
The Airport
Aero Club Organizes With
Harry Krechmer as
President
The Aero Club of Atlantic City
has been organized. Harry Krech
mer, of 5901 Atlantic avenue, was
elected president of the organi
zation. The members will apply to
the state for a charter and will
also seek to become affiliated with
the National Aeronautical associa
tion
Lieut. I. H. Brooks, of 17391
Pacific avenue, who served as a
pilot during the war and is now
a pilot in the reserve corps, was
elected vice-president. A. T. Belli
chairman of the Airport commis
sion, was elected head of the ad
visory committee. -
The purpose of the Aero Club of
Atlantic City is for the develop
ment of the municipal airport and
for the furtherance of aviation in.
the resort. The club will stage a
glider contest this fall, having
secured copies of instructions for
the building of gliders which they
will distribute among school child
ren, The club also made plans for
an observation trip to the munici
pal flying field at Philadelphia.
A drive for membership wfll be
started about the time that Colonel
Charles Lindberg, transatlantic
flier, visits the resort. The club
will meet again next Tuesday at
Walton’s restaurant.
AWARD CONTRACTS ",
FOR BRIDGE WORK
Draw Bridge and Approach
Contracts Are Let Oat
Contracts for the construction
work on the new Somers Point
Beesley's Point bridge at a meeting
or the directors of the controling
company Wednesday at the Ocean
City Country Club.
The contracts were awarded as
follows: drawbridge, F. W. Schiv
iers, New York; approach to Bees
iey’s Point end of span. Hill Dredg
ing Company, Atlantic City. The
letting of these contracts completes
that portion of the work on the
bridge. After the business session
the directors Inspected the dredg
ing work.