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How tojAdvertise a Country. Wm. H. Mills gives some good ad vice as to how to advertise a country. The Fresno Democrat, in speaking of Mr. Mills' ability to give such ad vice, says: If there be any man on the Pacific Coast qualified to give valuable ad vice to cities and communiues how best to attain success in building up, it is W. H. Mills, of the Southern Pacific Company. Mr. Mills is a spe cialist in that line of work, by natural gift, long training and wide experi ence. His advice is that of one who appreciates the difficulties experien ced and the best way of avoiding them, and who knows what qualities of a section or a city appeal to vis itors and are most potent in at tracting thither the most desirable class of residents. And one of the specific things mat Mr. Mills points out is this: Select somewhere within the dis trict a place for the creation of one grand avenue. Construct a road ac cording to the most approved ideas of highway construction, and plant avenues of trees on each side of this road. Let the entire community be interested in it if individual enter prise is not equal to tne task, and forego all jealousy arising out of the reflection that this road must be built opposite individual property. Mag nolia avenue, at Riverside, has done more to settle that country than all the literature that has ever been pub lished. In Europe in 1900 I met peo ple everywhere who had been to Cali fornia and who had carried away with them recollections of Magnolia ave nue as the most beautiful avenue in the world. One such avenue will add a very large percentage of value to every acre of land ten miles around, and add $10 an acre to 100,000 acres. San Bernardino might fulfill those conditions exactly. Either Base Line or Highland avenue might be made into just that sort of a roadway, lead ing to the magnificent Highland or ange groves, and with the additional charm of the finest view of the moun tains that all the southland affords, for it would be* parallel to the range, with Mt. San Bernardino directly in front. Whether by "individual en terprise" or by the "entire com munity," there is not a doubt but that the dividends promised by Mr. Mills would be forthcoming. We have the raw material. It only remains to appreciate it. The Imperial avenue is 10 be to the Imperial Settlements what Magnolia avenue is to Riverside, or Euclid avenue to Ontario. Demurrer Sustained. Referring to the mooted question of annexing Arizona to San Diego, which will probably never get beyond the talk stage, the Riverside Press says: We should really be sorry to lose our neighbor on the south, with its Coronado Hotel, tent city, beautiful bay, and splendid climate. We don't presume San Diego people would re fuse the citizens of Riverside and San Bernardino an opportunity to take their usual summer outing there, but some how we cannot bring our selves to think of going to Arizona to cool off. Really, San Diego seems to be doing pretty well in California, and for one, we wish to file a demurrer to the application for divorce. The demurrer is sustained. Call the next case. Effects of Petaluma Saloons. The Petaluma High School has gone to the lim.it in manufacturing a yell. There' must be a large number of saloons in that city and the hoodlum element is successful in making its influence felt in high school circles. Listen: Whiskity, whisky, whlskity, wee! Riggletty, rlggletty, riggletty, ree! Llffety, taffety, taplco, chowder! Hurapty, dumpty, yell out louder! Tootsy, wootsy, rum, rum, rum! Fricassee, chlcassee, bum, bum, bum! Hobble, gobble, rah, rah, rah! Razzle, dazzle, zip, boom, bah! Ray, ree, rye, ro, ring! rung! rang! Petaluma High School, zip, boom, bang! IMPERIAL PRESS Millions for Beet Sugar Factories. A dispatch from Washington bear ing date of May sth says: A total Investment of $49,000,000 in sugar beet factories in this country is contemplated according to a report of the Secretary of the Interior which has been made public. The report la a review of what has been done and what is projected in this field, and is of special interest to California, since five new factories are projected in that State. These are tq be located as fol lows: Hemet, to cost $500,000; Hue neme, $500,000; Anderson, $1,000,000; Tehama, $500,000; Los Angeles, $1, 000,000. Secretary Wilson says: "The re sults in California during the year 1901 were good. Most factories report favorably regarding the beet sugar crop. Sugar beets grown in California are always so high in quality and purity that their yield of sugar goes a long way toward making up for the low tonnage of beets in unfavorable years, but the past year the tonnage has been good. "An idea can be formed of Califor nia's importance in vie sugar indus try by noting that she was able to provide sugar enough to supply about yeven eighths of the consumption of all Pacific Coast States, which is about 105,000,000 pounds. In this State there are many projects under considera tion for further extending this im portant inuustry witnin its borders. jc is quite probable in the near future that she will be doubling her present output. For the future development of the sugar industry we can look conudently to Colorado, Idaho, Wy oming, Montana, Utah, Arizona and Nevada. "In no other area In the United States is the project for the future growth of the industry better than in the mountain States. The arid region will assume agricultural prominence largely through the influence of beet sugar production, as surely as have these through the various products mentioned. Whatever else can be said of the sugar beet, it is blessing the arid regions. These States are des tined to assume prominent positions in sugar producing." California Fruits. The California Cultivator, a paper usually well posted in fruit matters, has been led to publish fruit statistics taken from Assessors' re ports that are so wild in every respect that we are surprised that Brother Godwin's keen eye did not detect the wild figures, which are as follows: From the reports of the various county assessors of the State, some interesting figures are shown regard ing the number of the different kinds of fruit trees grown in California. Riverside leads in orange trees, re porting the immense number of 773, 000; Los Angeles is second, with 580, 000; Butte third, with 308,000, and Ventura fourth, 67,000. Only fifteen counties in the State do not raise oranges. In lemon trees Los Angeles leads with 173,000; San Diego is second with 120,000; Ventura has 96.000 and River side 75.000. Orange county has the largest num ber of walnut trees, the amount being 95,000. Los Angeles has 93,000 and Ventura 48,000. Santa Cruz has 530,000 apricot trees, Sonoma 399,000 and Ventura 342,000. Ventura leads in olives, Monterey in apples, Santa Clara in cherries and prunes, Placer in pears and Contra Costa in almonds. The idea that Ventura county should be placed fifth in the list of counties in the orange industry while San Ber nardino County, with its Redlands, its Highlands, Colton and Ontario, is not mentioned is too glaringly wild for anything. We have not the figures at hand to correct the above statements, but will not some paper having the data take up this matter and give correct figures? Winfleld Van Dorln has been in the valley the past week. He has just returned from his lather's ranch at Imperial and says they are much pleased with that country and its prospects. — Escondldo Advocate. School Children. Redlands has 76 more school census children this year than last. Lugonia has increased its school census by 152 childien. San Diego has 35 more this year than last. There appears to be a healthy growth all along the line anu in the course of a few weeks returns can be published from all over Southern California— in fact all over the State. We predict that Imperial, Calexico and Blue Lake districts will show a larger percentage of increase than any other districts in the State. "Had I wanted to be introduced to what you call society here in Chicago," said the Marquis of Townsend to the Chicago reporters Saturday, "I would have brought letters of introduction, but I knew you had no society, and we did not take the pains to get let ters of that kind. Your people are all tradespeople, and a marquis could not afford to associate with trades people." Too bad; really, too bad. A hope for the future is oetter than a regret for the past. It takes something more than a house to make a uome. We often achieve our greatest suc cesses by utterly failing. CIRST NATIONAL BANK "T ~. Largest National Bank in Southern California CAPITAL, SURPLUS AND PROFITS - - - $760,000,00 DEPOSITS ------ - $4,750,000.00 j. m. Elliott, MMITFPI QTATFQ J " c ' Drake> President U1 1 lICUO I A I C 3 2 nd -Vice-Pres. W. G. KerckhofT, DEPOSITARY W.T.S. Hammond, Vice-President Cashier J FARMERS -MERCHANTS I S INCORPORATED DAM 1# 0P ® | 1871 DHRII LOS ANGELES ® I Oldest and Largest Bank in Southern California | ® CAPITAL OFFICERS ® @ b^fiLLLJ ISAIAS W. HELLMAN, President S W 11^ HERMAN W. UKLLMA.N, Vice President S ® V^ V^ I 1 I I— WV^ J-A- GRAVES, 2nd Vice President (g\ X AN DIIMPiI \/ I Pi P 1"^ CHARLES SEYLRB, Oashier £< @ UI^IUI V IL^I-U GUSTAV HEIMANN, Ass't Oashier S 5? PROFITS DIRECTORS S § & I QIO AA A A A W. 11. PERRY J. F. FRANOIS ® ® Ulllj IUIIJUUiUU °- B - TIIOM I- W. HELLMAN, JR. « ® IN VAN Nuyfl H w hbllmAN (S ® J. A. GRAVES WM. LAOY S) @ nFPniiT*; tT nnn nnn nn °- w - ohilds a. haas g g UHruollO, $I,UUU,UUU.UU i.w. hellman © I SPECIAL SAFETY DEPOSIT DEPARTMENT I ©©t»XaX»X»)(«X»X^ Arlnlnh Frp^p 126 s * spring st. /wuipii 1 1 CM;, LOS ANGELESf CAL . Ifzffi^fr MANUFACTURER OK AND DBALBK IN 32E3^ Optical, Mathematical and Engineering Instruments. DRAWING INSTRUMENTS AND MATERIALS. Sfa^jgy Mail orders promptly attended to. HARDWARE AND EVERYTHING IN COOKING AND HEATING APPLIANCES Cass & Smurr Stove Co. LOS ANGELES. CAL. Salt River Valley Irrigation. The Phoenix Republican of May 3, publishes a list of canals on both sides of the Salt River, showing the number of acres under each canal, both cultivated and not cultivated. From this report is appears that there are on the north side of the river 73,529 acres cultivated and 97,661 acres not cultivated. On the south side of the river there are 50,106 acres cultivated and 56,525 acres not cultivated, or a total on both sides of 123,635 acres cultivated and 154,186 acres not cultivated, giving a grand total of 277,947 acres under all the canal systems of that valley. Before more acres are cultivated more water must be obtained, as there is not now enough water there for the acreage already under cultivation. There is more water now ready for use in the Imperial Settlements than there is in the entire Salt River Val ley. Plain Enough. The Sacramento Bee has a head line which reads: "City of Angels — Full of Women." Of course. What could you expect. It wouldn't be a city of angels if it were not full of women, and if it werp full of women it would most certainly be a city of angels.