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Imperial Valley press and the Imperial press. (El Centro, Calif.) 1906-1907, June 02, 1906, Image 1

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Persistent link: https://chroniclingamerica.loc.gov/lccn/sn92070144/1906-06-02/ed-1/seq-1/

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Imperial Valley Press.
Building of Valley's Metropolis Rapidly Pro
gressing. Rapid Concentration of Busi
ness at El Centro. Many Advan
tages Possessed by This Town
El Centro Is now the business cen
ter of the Imperial Valley. This
statement will, no doubt, be a surprise
to many people, for the concentration
of business at this point has ' been so
rapid that very few have been able to
keep up with it.
During the month just closed, the
business of the railroad office at El
Centro exceeded that at Imperial by
about 25 per cent. That Is, the
volume of business handled by the El
Centro office exceeds that handled by
the Imperial office during the month
by about one-fourth. Imperial was
aext to El Centro In volume of busi
ness handled. The past month, too,
has not been a month of extraordinary
or unusual shipments. The canta
loupe season has not opened yet, and
only during the latter part of the month
was there any barley or grain ship
ments. There was no extraordinary
shipments of < building materials or
machinery. Yet. despite all these facts,
El Centro, took her place at the head
of the Imperial Valley towns In point of
commercial importance.
The Southern Pacific company has
not been slow to recognize the Impor
tance of El Centro, and her corn;
j mandlng position in this Valley, for
th's point has been made the distribut
ing point for empty cars to the other
towns. For this purpose yards will be
built here, with a total trackage of
more than one mile, and here will be
kept the supply of empty cars for this
branch of the railroad.
A modern, up-to-date depot has al
ready been ordered built at El Centro
for the accomodation of their in
creased, and rapidly increasing, busi
ness. This depot will not only be the
finest one in the Imperial Valley, but
it will be one of the finest in Southern
California. It will be located at the
crossing of Main street, and between
the Southern Pacific and Holton and
Inter- Urban tracks, and' will be a
.Union depot for the use of both rail
roads. With the Increased business it
will be but a short time till the extra
•hour's time for switching, usually
spent by the afternoon trains at Im
perial will be spent at El Centro, as
this Is the place where the work will
have to be done.
The volume of business that will be
created by the ice plant, which is now
in operation, and which will be a
permanent business, together with the
large shipments of grain, and canta
loupes which will be made during the
coming months, easily assures that
El Centro will rapidly distance Im
perial in the volume of business trans
acted by the railroad company.
The Central Creamery company
will soon be in operation and their out
put will add to the volume of ship
ments from this point. This com
pany will put In machinery sufficient
to churn all the cream produced In Im
perial Valley and with their exceptional
facilities they expect to outbid' all
others for the business. The com
pany Is organized on the co-operative
basts, and already controls three
fourths of the dairy cows in the Valley.
So much for the volume of business
the railroad company Is doing at this
place and the facilities they will put In
to take care of it.
The reason for this phenomenal In
crease In shipments and commercial
business Is not far to seek; It Is
simply because El Centro Is in the
most centrally located position of any
town In the Valley, and Is therefore
most convenient to the largest popula
tion. People will not travel from six
to eight miles further to transact busi
ness when the facilities are provided
at the rrrre convenient town. They
therefore come to El Centro, which is
most convenient, Instead of going to
Imperial, which is farthest away. *
The Inherent advantage possessed
by El Centro In this respect Is, of
course, a large factor In its business
supremacy. ' Another fact that oper
ates strongly in favor of El Centro is
the fact that her Industries are all or
ganized and will be operated for the
upbuilding of the whole Valley. * i
The Ice factory will sell ice at the
same price in all the valley towns, un
less it is put in competition with ice
manufactured outside of the Valley.
Then It will meet such competition.
The " Holton Power company will
deliver power and furnish light in all
the towns of the Valley at a uniform
price, and that price will be the same
schedule that is In vogue In the cities
and towns of California.
The Creamery company will handle
their business so as to get every farth
ing for the butter fat that is to be got
ten for It, and deliver It to the owner.
These three Industries and the princi
ples on which they will operate will add
greatly to the prestige of El Centro,
and will multiply its commercial im
portance many fold.'
The cantaloupe growers also will be
an Important factor, and during canta
loupe season, a very important one in
contributing to El Centro's business
supremacy. The vast volumes of
business which these last named en
terprises will produce has not yet been
realized. JThey, however, are firmly
established 'industries and the business
they will bring to the town can be re
lied upon. The fact that even* before
these Industries have begun operation
the railroad business of this town ex
ceeds that of any other town In the
Valley, and surpasses its nearest com
petitor, Imperial, by about 25 per cent
is, of Itself, a. demonstration of the
great advantage HI Centro possesses,
In regard to location to the greatest
volume of business in the Valley.
The events of the past few months
have fully proven the wisdom of the
capitalists who selected the location of
El Centro for the metropolis of this
Valley. The prompt response of the
people in taking advantage of the more
convenient facilities provided for the
transaction of their business has left
no doubt as to that matter. But as
yet El Centro is In Its Infancy. So
many of her buildings are still unfin
ished, despitt/Hie large force at work
on them, t.»a\sveral lines of business
Is still unrepresented here. We only
have two general stores, as yet, and
and one of them, up to the present,
has been compelled to do business In a
room only 20x40 feet In size. How
ever, his new storeroom, 50x60, is
Just about ready for occupancy and he
will move In and open a very much
larger and more complete stock than
has heretofore been carried In the
town, within the next week. The
other store Is located In a room 25x60
feet, and finding these quarters much
too small for their rapidly growing
business, they are building Iron ware
houses to hold his heavy merchandise.
The completion of the bank and
opera house block will make three
more store ro:ms, 25x60 feet each,
ready for occupancy. These stores
will be occupied by merchants with
stock* of goods just as soon as they
can be gotten ready.
The business Is already here await
ing the coming of the merchants and
business men to handle It. There Is
no reason why the greatest trade in the
Valley will not be at El Centro, just as
soon as the goods are here for the
people to buy and the goods will be here
just as soon as the store rooms can be
completed, and the stocks put into
them. The two general stores here
now are doing all the business they
can with their present facilities, but
they are so handicapped for room in
their present quarters that they cannot
carry such stocks as will mcc: all the
wants of their customers. This- fact
and this fact alone, Is driving trade to
Imperial, that will never go there af^ter
their wants can be supplied at El
Centro. All these facts, still more
conclusively prove the supremacy of
El Centro among the Valley towns.
Just as soon as the railroad provided
means to handle the business of ship
ping and receiving freights for the people
the business of shipping and receiving
freights concentrated at this point.
And this, too, before the industries of
the town were in operation, or con
tributing at all to this result. And
just so will the volume of trade con
centrate at El Centro just as soon as
the facilities are provided and mer
chants with the goods are here raady to
supply the wants of the people.
With such an Impetus as this there
can be no doubt as to the rapid growth
of El Centro. Its Industries will em
ploy many people, . the creamery and
dairy business of the entire Valley will
have Its headquarters here, and the
business of cantaloupe growing, winter
gardening and Intensive farming will
take first rank among the many de
velopments of advantage to this town.
And another matter of great advan
tage to El Centro: The town Is lo
cated on land of the very best
quality and Is surrounded on 'all sides
by farming and gardening lands second
to none In the Valley. This fact gives
El Centro a great advantage over Im
perial as a desirable place of residence.
While all kinds of tender plants, roses,
flowers, and things of beauty grow
luxuriantly and rapidly In the soil of
El Centro, and we can, In a very short
time, transform our homes Into bowers
of beauty, no amount of labor or time
will be sufficient to grow anything of
the kind In the bleak and inhospitable
soil of Imperial. In fact, so hard and
alkaline is the land on which Imperial
Is located that this fact alone Is enough
to discourage men of business shrewd
ness from attempting to make a town
In such an unfavorable place. It has
long been recognized that a fatal mis
take was made by the Imperial Land
company when they selected the pres
et site of Imperial, and undertook to
make the leading town of the Valley
at that place. The leading town of
such a valley as this, whose fame Is
for Its luxuriantly growing vegetation,
and the wonders worked by applying
Colorado river water to arid desert
land must be located on lands on which
a demonstration of this luxuriant vege
tation and these wonders of Irrigat on
are possible. Any attempt to place
the principal town on such worthless
and impoverished soil as that on which
Imperial Is located Is a detriment to
the whole Valley. Many people com
ing to the Valley for the first time and
landing at Imperial have been disgust
ed with what they saw there and went
away pre'djudiced against the entire
Valley because of the fact that Imper
ial Is built on the worst land In the Val
ley. That this Is a fact has been a
misfortune not only to Imperial but to
the whole Valley and Is becoming to be
recognized as such. It Is unfortunate
that Imperial was located on such soil
and an effort made to make it the
leading town of the Valley.
The people of the Valley should not
be required to apologize for their lead-
Ing town but the leading town should
lead in everything and abundantly show
forth the Valley and Its wonderful re
sources. It Is Impossible for Imperial
to • meet , these requirements. This
being the case It Is not only Impossible
but it would be morally wrong tor the
principal town in this Valley to be built
at such an unfavorable place as Imper
ial. However, there is no likelihood at
all that such a thing will be done. The
phenomenal growth of El Centro and
the rapid concentration of business at
this place has already made this town
the principal shipping poiriV of the Val
ley and the same conditions which
have brought about this situation will
bring the largest trade of the Valley to
this town just as soon as that trade can
be supplied. The other unfavorable
conditions pointed out regarding the lo
cation of Imperial is well known to ev
eryone who has any knowledge of the
Valley and has long been recognized
by the people of Imperial themselves.
A glance at this Map will show
*** /üb?\ \
I a \ **** V
\^3r- \ "*iK /|.W.C9
Will become the
llau been Hi>ent in building and permanent improvements in El
Centro in the lust five months. Come and see for yourself. This in
the town of
El Centro Land Co.
Farm Lands for Sale D. 11. CHAPLIN,
Insurance General Ageot
Notary Public •. Cl Centro, California
In fact, so great Is the detriment pre-
sented by the character of the soil on
which that town Is located that we feel
certain the people of Imperial In com
mon with all the rest of the people of
the Valley will gratefully thank the pro
moters of El Centro for locating the
metropolis of the Valley at this place
where every condition Is favorable and
a city will be built that all can be proud
of and that will favorably . show forth
the wonderful resources of our beloved
Imperial Valley.
Notice to Dairymen
We the undersigned, pledge our
selves that as long as we are connect
ed with the management of the Cen
tral Creamery company we will use our
best endeavor to see that every patron
of the company gets a fair and square
test of his cream and that he gets ev
ery cent of his share and proportion of
the net returns of the creamery.
W. A. Van Horn, Pres,
| F. S. Webster, Vice- Pres.
C. F. Perry. Secy.
J. P. Haskell, Treas.
| W. E. Wllsle. Director.
T. W. Davles,;Dlrector.
Geo. W. Nlchote, Director.
Contractor Peterson and his crew of \
bricklayers got back to El Centro and!
resumed work on the bank and opera
house block last Wednesday morning.
They were called off of this building
nearly two weeks ago and since then
have bull' the transformer stations at,
Brawley and Imperial, besides doing,
some work git Holtville. They are=
now working on the opera house and
will soon have its walls up to the sec
ond story.
Since El Centro has been made the
central distributing point for the Valley
by the Southern Pacific railroad there
Is a string of empty cars standing on
the side tracks waiting to be called for
by some of the other shipping points in.
the Valley C_
NO. 8

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