Imperial Valley press., April 06, 1926, Page 4, Image 10

About Imperial Valley press. (El Centro, Calif.) 1907-current

Image provided by: University of California, Riverside; Riverside, CA

                
4
GETTING BETTER
ACQUAINTED
FOR
GREATER
PROSPERITY
By the
MYSTERIOUS COWBOY
Maybe you don't know what I’m
going to write about today. Buy at
home? Sure. Buy at homo for
greater prosperity. That’s my hoij
by, and I 'in boro to toll von all 1
oan about it. ] know you won't
take offense at what I say. All 1
want to do is help you soo this im
portant subject from my viewpoint,
which is the viewpoint of an out
sider. 1 look on El Centro as a
prosperous city whose future is
largely in the hands of the home
folks.
We must think of this city as the
eeuter of the business worid when
if comes to a question of spending
our money. We must center our at
tention on the task of making the
city represent its name in the larg
est possible way. It always will be
a prosperous c-ity because it is the
central trading point of the great
and prosperous Imperial Valley.
The whole world knows about this
valley, and marvels at its wonder
ful development. The buy-at-home
spirit engenders just such faith and
loyalty as we find written in the
brief history of the valley. With
out that faith and loyalty the world
now would be looking elsewhere for
its supply of the finest lettuce, can
taloupes and grapefruit.
Frank Bouehar, steward at the
Oregon hotel cafe, was telling me
the other day about another valley
of which the world knows nothing.
It 'a up near the North Pole. Bouch
ard was a steward with the Cook
polar expedition. He tells how he
and some companions found a little
valley, shut off from the rest of
the world by mountains of ice,
where, some 2.*>o people lived in the
midst of plenty. This valley, Boueh
ard says, was green and productive
and the people were abundantly sup
plied with water from hot springs.
The people were white, according to
Bouchard, but they spoke a strange
language that none of the visitors
could understand.
That is a strange and romantic
story, folks. Nature is taking care
of that little group of people up
there thousands of miles from the
outposts of civilization. But think
what it would mean to us to live
our lives iu such a restricted way. i
We long at times for such things.
But why should we? We have ro
mance right at hand every day, and
it is the romance of the dollar. Yes,
just that, the romance of our old 1
friend, -Dollar Bill.
Well, you get the idea. The next
time you go down town at night,
pay particular attention to the elec
tric lights that give to Main street
a festive air. That's why you like,
to go downtown, because the bright i
lights call you, and because you
like to drop into a theater or a
drug stoic. And let me tell you right
I
Coberly’s
Cottonseed
Cake 1
WILL INCREASE YOUR MILK PRODUC
TION. ORDERS FOR THREE TONS OF
MORE WILL BE DELIVERED DIRECT TO
YOUR RANCH AT THE REGULAR PRICE
OF $32.00 PER TON.
FOR SALE BY
Rath & Marshall
1 KLcantme
IMPERIAL
Mr. and Mrs. Ceorge Cameron en
tertained Mr. Camomn's Sunday
'School class, with an April Fool's
party Thursday evening at their
home. There wore about pre
sent to enjoy their hospitality. Bed
and White carried out the color j
scheme, green onions, beets ml i-aiilt ■
flower being used verv effectively.;
Many new and novel games were in
troduced during the evening. Dumtv
refreshments were served at a late
hour b v the hostess.
1 Mr. and Mrs. \. Tl. i'airier of
Ventura surprised their n: rents. Mr.
and Mrs. A. K. Carrier, by motoring
! down to spend a tVw days wit a
them.
Mrs. Walter Kuntz of Brawlev
was an IttijHo’al visitot 1 ridoy at
ternoou.
Mrs. Walter Daniels is spending;
the week on the coast.
.1. Wallace Stevenson n ado a trip
' t.v airplane to Riverside Thur-dav.
The Epwortli league held their,
mnnthlv social at the home ot Miss
Norma Voting Friday evening. l. >*-
.... Raines were participated in. The
liuvs ware asked to make East or
■bonnets fur the girL and the later'
to make collars and cuffs for Tito
boys. Refreshments were served by
i tpe hostess assisted by Iter mot
About were present.
Mr. and Mrs. ,T. 1.. .Bishop Wore ,
! dinner guests of Mr. TVshop's mot!:- .
| or. Mrs. 11. <i. Bantu. Saturday ovo
' iiing. i
The Whittier glee club, brought
here under the auspices of the
Christian Endeavor society of the
■ Community church, Saturday eve- |
ning at the high school auditorium, i
gave a verv delightful program. A
good house, ns well as an apprecia- I
tivc one. greeted the entertainers.
Christian Church
Easter Services
Especially strong programs are be- i
| ing planned for the evangelistic sot- j
[ vinos at the State Street Christian!
! church, this being the last week of
1‘ the series conducted by li> v. W. TI. |
Boden.
Special music is a feature of every
. one of the nightly services. Last
■ night Mrs. Earl Irey and .!. S. Car
j miehnel sang a duet, and Rev. Bo
den spoke on ‘‘Life's Harvest."
• Tonight the subject will be "My
I Soul and I."
Easter services at the State
. Street Christian church wire at-;
j tended by large congregations and ;
J proved very successful. The pulpit .
i was banked with Easter lilies and,
other spring flowers, and this, to
; get her with inspirational and up
j propriate music under the direction \
| of Madame Kathe’rine Ward Kupc
j l ; an added much to the day's ob- \
, servanee.
Rev. W. 11. Boden, evangelist. !
! gave two fine addresses, and an
; nounced that the special services
! which lie is conducting nightly
! would continue through the week.
Special music will be a feature of
each meeting.
It is announced that Friday night
lias been designated for a
special •‘men's night." Although!
the service is specially for men,
women are also invited. "Food
for Hungry Men," will be the sub
ject of the evangelist's lecture. I
HOLTVILLE
HOLTVILLE. April fi. —Mr. and
Mrs. Charles Daggs are visiting Mr.
and Mrs. (ieorge burl over the week
end. Mr. Daggs is now conch at
the Santa Monica high school.
Miss Rebecca Bickford, who was
the Spanish teacher at the high
school last year, spent the week-end
with Martha Ryerson.
Mary Oakley and her elium of
San Diego, spent the week-end
with Mr. and Mrs. Frank Tnvlor
and friends.
now. I never have seen such fine
drug stores in any either town loss
than twice the size of LI * entro.
The druggists here are real mer
chants. Their stores are the bright
est spots in downtown El Centro at
night.
There you are. Romance. The ro
mance of the dollar. Merchants al
ter more business. Bright lights.
Attractive merchandise. All calling
on you and me to spend our money
at home.
Jr 4 j- 4
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TTTE IMPERIAL VALLEY PRESS
Tuesday, April 6, 1926