-M
ar®
w.
power of a newspaper to carry
•HMrfortB and conveniences of modern
•ft* into the homes of the people is
•cqrond calculation. Being the only
••dium through which a merchant or
manufacturer can do intensive, con
"nitrated advertising, it is naturally the
greatest educator of the people regard
rag the things that inventive genius
implies from time to time to save
iufeor and to lighten the burdens of
housekeeping.
Advertising saw woman bowed down
with the work of the ages, carrying
lier shoulders the double burden
«*f bearing children and doing the work
•f fhe_ household. Advertising saw her
•sweeping the carpet with a bunch of
ltcoomcorn tied to the end of a stick,
a «:rude and clumsy contrivance call
ing for much wearisome and tiresome
xi»enditure of muscular effort—and so
*b« born the carpet sweeper—and after
it eaine the vacuum cleaner. Invent
ive genius supplied these utensils and
advertising had to create a desire to
ltowsess them. Advertising had to edu
cate women away from brooms and
cwpet sweepers.
Perhaps the greatest monument to
etiwcational advertising is the growth
the breakfast cereal habit in this
»u.ntry. The parent of the breakfast
c-eweal habit was the oatmeal porridge
habit which was brought over by the
Sootch Presbyterians, and on this as a
foundation advertising has built the
aknost universal Anglo-Saxon habit of
eating some kind of a cereal every
Morning for breakfast.
Klectricity threatens to completely
revolutionize not only modern manu
facturing methods, but all the activi
ties of household management. Teach
ing .the people the coming uses of elec
tricity in all departments of domestic
service presents one of the greatest
Hnlds of educational work for newspa
per advertising. The reason that the
use of electrical devices has not be
I'wnc more universal in the homes of
ttw people is because the manufactur
ers have not made the proper use of
newspaper advertising to spread the
MIDIH.E CUSS GIRL
IN AS MUCH DANGER
AS POORER SISTERS
Editorial Article Emphasizes Import
ance of Education in the Home,
Not Schools, Societies
it
or Churches.
Editorial in Pictorial Review.
Professional philanthropists have
1»ecn inveighing against the idle rich
aad fretting over the underpaid work
ing girls, but they have forgotten the
middle class, her opportunities and her
temptations. Sociologists have been
calling conferences to discuss such
questions as: "Is sex morality a ques
tion of wages?" "What part does the
low wage play in the vice traffic?" But
nobody has watched the steady change
coining over young people who are
neither rich nor very poor, but who,
for lack of parental discipline, are
sailing closer and closer to the reefs.
Who can stem this tide of immorality
except parents? It is not work to be
left to the public schools, philantropists,
sociologists, statesmen, employers and
ttoe church. It is father's work and
mother's work. And the main reason
why the middle class, well-to-do Amer
ican parent does not do this work is
that industrial conditions have changed
the relations between parents and chil
dren.
In how many homes where you visit,
do you know children who answer re
apecfully when asked where they are
going or where they have been? In
h«w "ny of these homes has the fear
•C father, mother and the rod been
•roily implanted in the minds and
awls of children?
Pardon the allusion to the rod. What!
Spank a child! Shades of Montessori!
Cruel! Brutal!! Cowardly!
Reason with him. Thy moral
suasion and then let him have his own
way—and wonder why he grows up
disobedient, selfish, disrespectful.
Sometimes some of us dare to think
that some of the old fashioned ways
were best after all.
What influences are molding your
child's tastes today? Does your daugh
ter dance the tango, the one-step, the
grizzly bear?
"Of course," you answer. "Everybody
does. They are the modern parlor
dances."
Does any father who knows the boo.:
oelife dare make that last statement?
Does he really believe that these dances
either of the parlor or the hour?
These slow, sensuous dances
originated not in parlors, but in the
lowest dives of such districts as the
old Bowery of New York, and the Bar
bery coast of San Francisco. They
were devised by social outcasts to in
flame the vicious passions of other out
casts.
Not long ago, an experienced, cul
tured man returned from a trip round
the world. On the night of his ar
rival his home town, he dropped in
on a dance given for his debutante
niece. Suddenly he drew his sister, a
stately matron, into the quiet library
demand^ harshly and with
twitching lips how she dared allow
•'those children" to indulge in such
dances.
"Do you know where I've seen such
dancing before," he demanded. "In the
danger zones of every foreign city
where I've stopped on my travels."
"How silly, Jim," the matron replied
complacently. "Wherever they came
from, they've been modernized and
brought up to drawing room usage
"Do you think so?" retorted the
traveler hotly. "Well then all I've got
to say is that America and American
society has changed its ideals."
Unquestionably American ideals' oi
American standards of .morality' have.
changed. You tee-young petople .'their
parents and even thetr grandparents
•de-stepping and tangoing in the same
dance halL And from the pulpit clergy
men thunder denunciations of modern
dancing, while no less a- personage than
NEWSPAPERS SHOULD
"LIGHT" THE HOME
(Copyright, 1914, by Truman A. DeWeese.)
1
gospel of ease and comfort and con
venience.
When the average woman sees or
hears the word "electricity" she thinks
of forked lightning. She thinks of tha
story of Ben Franklin, how he brought
down lightning with his kite, and tt
sends the shivers down her spinal col
umn. I arts not so sure but that the
average man thinks of electricity in
terms of "lightning rods."
Does not this fact present a great
educational opportunity? Surely thi3
is the electrical age—and yet the great
manufacturers and distributors of elec
tricity have not availed themselves of
this great merchandising force that has
revolutionized other departments of in
dustrial activity. Industrial enterprise
has harnessed the waterfalls of the
east and the west, but it has not
hitched the greatest of natural forces
to the greatest of merchandising agen
cies.
Edison has lighted the dark places
of the earth, but millions of homes are
not yet lighted. In no city has there
been a comprehensive campaign of edu
cational advertising to extend the use
of incandescent lights. If the same ad
vertising methods that have been used
to acquaint the public with the con
venience and cheapness of the tele
phone had been employed to extend
the use of the incandescent lights
their use would now be almost uni
versal.
The time is coming when every homo
will be heated and lighted by electric
ity, when the cooking will be done
by electricity, when the washing and
ironing and sewing will be done by
electricity, when the carpet will bo
swept and the rugs cleaned by elec
tricity. In the home of the future when
the uses of electricity are iiroperly ad
vertised, electricity will rock the cradlo
and churn the butter while the house
wife prepares the evening meal.
Ihe modern home is ready for all
these things right now. but they can
not. come except through an extensive
and comprehensive scheme of newspa*
per advertising.-—Truman A. DeWeese.
P°J?e
has
iss,u'(l
instructions that
absolution shall not be granted those
who dance the tango.
When such arguments are advanced
against modern dancing, its advocates
remind its assailers of the day when
the waltz was denounced in the same
vigorous terms. They sav that stand
ards of morality change w'ith the times,
with custom, with the broader view
point. It is for each dancer to decide
what the dance means to her or—to
him—and if it represents sensuality
not healthful recreation, it becomes a
moral menace.
The modern parents rarely super
vises the reading or the play going of
his children. And what is the result?
A heavy demand for red light novels
by readers still in their teens, a rush
of unchaporoned young people to plays
depicting the social evil.
It is high time that American par
ent:-. pull themselves up with a jerk,
and decide how far we, as a nation, are
to drift toward the shoals of lax living
just how much liberty is to be given
children.
The editors of Pictorial Review be
lieve that American parents shift too
much responsibility to the shoulders of
educators, on public school teachers in
particular. Father is busy making
money mother is busy conserving it
or scattering it. according to her na
ture. The question of supply and de
mand is about all the parental mind can
swing. The teachers are well paid, pro
gressive, highly moral. The entire edu
cation of the children may safely be left
in their hands.
I remember how shocked one mother
was when I told her that certain teach
ers in New York had to train little im
migrant children in habits of personal
cleanliness, the washing of their hands,
the brushing and cleaning of their hair,
the brushing of their teeth. Yet this
same mother thinks that a teacher is
only earning her salary when she in
structs her daughter in sex hygiene, in
cleanliness of soul.
AFRICA. WHERE ROCK IS
A SUICIDE OF MATURE
By George Edward Woodberry, in the
Scrlbner.
Almost from the first it is unimagin
able. that landscape. It is all rock in
ruins, denuded and shivered, shelving
down, disintegrating fallen avalanches
of rotten strata every kind of fracture
whole hills in a state of breaking up
into small pieces, pebbly masses, bit
ten, slivered. We traverse broken,
burnt fields of it, all shingle expanses
of it so, beneath walls cracked and
scarified we curve by scattered bould
ers of all sizes and positions, down val
leys of stones new hills open, sharp-
edged, jagged—continuous rock. All
outlooks are on the waste wilderness
crumbling in its own abandonment all
contours are knife-edges the perspec
tives are all of angles. In the near open
tracts lie relics and remains, mounds,
mountains, and hills that have melted
away steep lifts on all curves and
on the sky-horizon, following and
crossing one another, saw-toothed
ranges, obliquely indented with sharp
re-entries, or else acute cones and
rounded mamelons: the whole changing
landscape a ruin of mountains being
crumbled and split and blown away. It
is an elemental battlefield, where the
rock is the victim—a suicide of nature.
In this region of extreme temperatures
with sudden changes—burning noons
and frozen nights, torrid summers and
winter snows, downpours of rainfall—
the fire and frost, wind and cloud-burst
have done their secular- work: they
have
#stripped
and pulverized the
softer, outer rock shell, washed it down,
blown it away, till the supporting gran
ite and schist are bare to the bone.
It is a skeletonized, worn land, all apex
and debris near objects have the form
and aspect of ruins, the horizons are
serried, the surfaces calcined. It is an
upper world' of .the floored and pin
nacled, rpek, an under-world shivered
and strewn with its own fragments, a
"gray annihilation"—of the colpr of
cinders. I imagine that the iafcHscfetpea
of the moon look thus.
A mineral world, bedded, scintiUant,
naked. It is dyed with color. All life
has gone from it, and with the de
parture of life has come an Intensifica
tion, an originality, an efflorescence of
mineral being.
ffHw
-fp 2- r*
Mil AND HEARTY AT
99 THIS HIS PUN
Aged Chicago Professor Uses
No Narcotics and Eats
Sparingly.
Chicago—Prof. S. S. Sherman, of this
City, who is hale and hearty at 99,
ascribes his good health and "long years
largely to his careful diet. He says:
"My breakfast, which is always given
to me while in bed. usually consists of
the juice of an orange sweetened, and
ccd. i! UK. warn!, .» u: of mush, a
&
PROF. S. S. SHERMAN.
soft-boiled egg and a cup of coffee.
Once in a while, especially in early
spring, when a fresh can of genuine
maple syrup arrives from Vermont,
there is an addition of a fluffy pancake
floating in a rich bath of fresh butter
and aromatic: maple syrup but this
luxury, though palatable, is indulged
in rarely and then only once a week.
"My midday meal admits of much
variety and is given to me between
1 and 2 o'clock. It usually contains a
soup, having the same stock as that
of the family, and is often of chicken
or mutton broth, appropriately sea
soned and made more appetizing by the
infusion of tomato, -okra or other aro
matic vegetables.
"Many vegetables are found digest
ible and from them selections are made
for my dinner. Baked potato, both
sweet and white, also macaroni in its
various forms, are standard dishes
green corn, squash and legumes in their
season are common: beets, carrots, as
paragus, cauliilower and spinach some
times are indigestible and are used in
small quantities. Meats are used spar
ingly.
"Many sorts of flesh, fish and fowl
are digested easily and are agreeable
to most palates, but in my dietary
these are much Iimitod. Corned beef
and other meats hashed with potatoes
form a standard dish. Beef juice on
toast is acceptable to weak stomachs
fresh raw beet" or boiled ham fine
ly scraped and sandwiched between
two thin slices of bread is readily
mashed between the tongue and palate
and is digested easily for dessert,
puddings of rice or tapioca, cornstarch
and custards, baked apple, pear or ba
nana. Ice cream, wine jelly, tins juice
of a cantaloupe, a pear or a peach often
conclude the meal.
"A cup of mild coffee or weak tea
is my usual beverage at dinner. A
glass of milk, an hour or two before
going to bed is my usual supper and
I often sleep better by omitting that."
All his life Profesaor Sherman lias
been free from bad nabits. lie. does
not smoke or drink except for an oc
casional sip of wine with his friends.
World's Most Famous Dancing School
Havelock Ellis, in the Atlantic.
There can scarcely be a doubt that
Egypt has been for many thousands of
years, as indeed it still remains, a
great dancing centre, the most in
fluential dancing school the world has
ever seen, radiating its influenco to
south and east and north. We may
perhaps even agree with the historian
of the dance, who terms it "the mother
country of all civilized dancing." We
are not entirely dependent on the
ancient wall-pictures of Egypt for our
knowledge of Egyptian skill in the art.
Sacred mysteries, it is known were
danced in the temples, and queen and
princess took part in the orchestra
that accompanied them. It is signifi
cant that the musical instruments
still peculiarly associated with the
dance were originated or developed in
Egypt the guitar is an Egyptian in
strument, and its name was .a hierog
lyphic already used when the pyra
mids were being built the cymbal, the
tambourine, triangles, and castanets,
in one form or another, were all
familiar to the ancient Egyptians, .and
with the Egyptian art of dancing they
must have spread all round the shores
of the Mediterranean, the great focus
of our civilization, at a very early date.
Even beyond the Mediterranean, at
Cadiz, dancing that was essentially
Egyptian in character was established,
and Cadiz became the dancing school
of Spain. The Nile and Cadiz were
thus the two great centers of ancient
dancing, and Martial mentions them
both together, for each supplied its
dancers to Rome.
A New Thrill at Palm Beach.
ord comes from Palm Beach—a pleas
ant place for tho.-e of us who have to
remain in these latitudes to think about—
that a distinguished and stout New York
Ju rist has created a sensation by appear
ing iii a bathing suit and heavy eolf
Stockings. The throng along the smiling
stretch of sand instantly broke into a
babel of conjecture. Newspaper corres
pondents hastily mobilized. Was this the
latest fashion in men's wear for surf
plunging or the promenade? Or. was a
golf course' about, to be laid out on the
beach? Some laid bets. L.ife down there
5s so languid that the impulse to wager
is as sharp and undiscriminatlng as on
an ocean liner. The judge, having laid
himself out on the-palpitating sand, sub
mitted to an examination from eager in
quirers. No, he had not intended to cre
ate a new fashion, much less excitement.
He had put on the stockings because he
was afraid of sand crabs.
The. crowd melted liway, resuming Its
accustomed recreations., .and .from thou
sands of little holes the mischievous fid
dler crabs peeped out to have a look at
those golf stockings. Fame, the tricky
jAde. wiU not fail to bestow her tribute if
only we will do something merely differ
ent.
MUSKRATS STILL FOUND
THROUGHOUT AMERICA
From the Indianapolis Nws.
Of all the wild animals that once made
their home In th« middle west only one
•pecles remains in any considerable num
bers, though sedulously sought by trap
pers from thr «iwys of the earliest settlr
ments, who took up the hunt where the
Indians had left it. That animal is the
muskrat, a native American rodent, also
called the musk beaver, and by the Indian
name, musquash. This rat is yet -aught
in the very edge of the city nf Indianapo
lis. The other day a hoy i:- s' climb
ing a bank of Pleas-ant ran. in Irvington.
holding some furry in his haiul. Tt
was a muskrat, full grown, thut he had
trapped, and a proud boy was he.
The body of the muskrat is from 12 to ir
inches long, and the taii. which is some
what llattened from side to side, is fiom
to 10 inches long. It is as frracelY.l in the
I water as an otter, though wkwaivl on
land. The color is ruddy brown above,
darker on the back and grayish below. Its
fur is tine, close and silky, with coarse
hairs intermingled. These are pulled out
by fur makers.
The entrance to the muslcrat's home is
under water and the burrows extend 20
or even 30 feet, at the end of which may
be found the family nests lined with dry
leaves and grasses, above the reach of the
water. This burrow connects with other
burrows leading to the air. Muskrats
biing fourth young as often as three times
a year, with four to six at. a birth. The
muskrat Is considered edible and is some
times found on sale in the Baltimore and
Detroit markets.
TO TELL COUNTERFEIT MONEY
A Simple Comparison Between the Se
ISjfl rial Number and Check Letter.
Prom Popular Mechanics.
The hand is quicker than the eye in
detecting fraudulent banknotes. The
"feel" of the distinctive paper used by
the government is the first warning
signal that the money tendered is bad.
This paper Is distinctive not alone be
cause of the introduction of silk fiber
in the bill Itself, but because of the
treatment the stock receives in print
ing. The silk threads are sometimes
imitated by pen and ink lines, but these
do not bear close examination.
The engraving has been the greatest
protection, for even photo-engraving
fails to bring out the propel" color
values, and retouching by the graving
tool makes the lines heavy and irregu
lar. Photography also fails in repro^
ducing the color of the seal, which
must be washed in with water colors,
the black lines of the engraving show
ing through in counterfeits. The most
dangerous counterfeit is that in which
a genuine bill of lower denomination is
bleached out and a false plate showing
a high denomination placed upon it.
Here is a genuine bankblll. It has the
"feel." The silk threads are present.
If the engraving is fairly well done and
the color of approximate correctness,
it becomes a dangerous counterfeilt,
and bankers are at once warned to be
on the watch for it.
In this connection the "check letter"
often comes into play. All government
notes are printed of one denomination,
lour on a sheet and are lettered respec
tively, A, B, and D. Each note bears
a treasury number. If, when that
number is divided by four there re
mains one, the check letter should be
A if two remains, the letter should be
B: if three, then C, and if there is no
remainder, D. If the result shows
otherwise then the numbering is wrong
and the note is a. counterfeit. This
rule does not apply to national bank
notes. All denomination from $1 to 51,
000 have been counterfeited, as well as
all our coins. The most usual method
of defrauding when gold coins are
handled is to saw the coins in half,
extract the interior and fill with base
metal.,
Farmer Found Advertising Pays.
From the llopklnsville New Era.
That farmers can use advertising to
just as good advantage as the store
keeper has been proved, by at least one
wide awake farmer. This farmer re
cently had some corn to sell. It was
pood corn and the price right, but
the farmer didn't have the time to go
from place to place trying to sell it,
so he called the newspaper office over
the telephone and gave a short reading
notice for three insertions. The night
that the first issue of the paper came
out with the advertisement ho received
several calls and before the third ad
vertisement had appeared he had sold
his entire supply, about 14u barrels.
From time to time during tho year
he has advertised various things he
had to sell, a cow, some hogs, etc., and
every time people have besieged him to
buy. He says that during 1913 he had
sold at least $1,000 worth of products
of his farm solely through advertising,
and the entire expense of the advertise
ments had not been more than J3 or
$4. But he declared that the saving
in time and energy and worry by hav
ing the buyer hunt him up instead of
him having to hunt the buyer, meant
many more dollars in his pocket.
Adjusting Business to Seasons.
From the Chicago Tribune,
me federal industrial relations commis
sion, now investigating the subject of un
employment, will inquire into the seasons
of industry with a view of eliminating,
wherever possible, slack seasons on tho
one hand and overtime work on the other
according to Mrs. J. Borden Hnrriman.
one of the commission's members.
Mrs. Harriman points out that certain
lasses of employers are even now adher
ing to a policy of all the year around em
ployment. Coal dealers, for instance, are
able to keep their help at work in the
summer by establishing an ice business
in connection with the coal trade. Not
every business adapts itself to such ex
ceedingly happy seasonal regulation as
the coal and ice business. But, it is
pointed out, many an industry could with
some planning distribute its work
throughout the year more evenly than it
Is now distributed. As for such industries
as agriculture, where seasons are not only
man made but natural, eflicient employ
ment bureaus will do much to reduce un
employment to a minimum.
In making the regulation and, .wherever
Poiislble,
the abolition of seasons for
bor the
first
unemployment,
The Ave Maria.
From the National Monthly.
One of our sweet soprano singers
was un in the mountains last summer
and often gave much pleasure- by her
songs, among which was a favorite
Ave Maria.
One evening as she was getting «ut
her music one of the boarders cams
impressively and said to her:
"Dear Mrs. J.. won't you sing us that
Half a Maria again tonight? W| all
Jove it so much."
la
step in its campaign against
the
federal industrial com
mission is certainly showing an authori
tative grasp of the situation. Much good
is to be expected from its work.
y,
Located.
"I see you hare recovered from the
measles, Johnny," said the primary
teacher. "Yes'm," replied Johnny, "tat
ma says that they are still in my cis
tern."
Constipation causes many serious dis
eases. It is thoroughly cured by Doetor
Pierce's Pleasant Pellets. One a laxative,
three for cathartic. Adv.
No Wonder.
"We had a perfectly killing tima."
"Where did you go?"
"On a sleighing party."
Your family Doctor can't do more for ,t:A
your cough than Dean's Mentholated
Cough Drops "they cure"—5c at Druggists.
The deeper a man Is in debt tho
less he cares for expenses.
Constipation
Vanishes Forever
Prompt Relief—Permanent Cur«
CARTER'S LITTLE
LIVER PILLS
never
fail. Purely vegeta
ble act surely
but gently on
the liver.
Stop after
dinner dis
tress—cure
indigestion,1
improve the complexion, brighten the eyes^
SMALL PILL, SMALL DOSE, SMALL PRICE.
Genuine
ft
—solved ones
lor all by Calumet*
For daily use in millions of kitchens has
proved that Calumet is highest not only in
vitality but in lea-venbig poiuer as well—'
fciling in results—puretotheextreme—
wonderfully economical in use. Ask you
grocer. And try Calumet next bake day.
Received Highest Awards
WnlPihn
MEipmMM,
CUcan, IH
hrouiMi
tSM,Fruc*
•urea,
1I1X.
A**.
for
'TRUST
MA*!
*&2§5|g
Ciliirt i» for (ipuior to (oar bIHc »rj tods.
CARTERS
ITTLE
PILLS.
must bear
ta
W ir
Signature
OooL
V'
Utc
'J