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Entered as second-class matter March 7, 19110, at the post office at Coolidge, Arizona, under the Act of March 3. 1879. C. W. HOOPER ... Editor and Publisher Advertising rates furnished on application Subscription rates $2.00 per year Shades of The Great ji In the national capital policemen were j stationed at speakeasies where strangers were not admitted, to picket the places in order to put them out of business. It was the custom of the policeman to take the 11 name of each person who entered. ] i| Many great people were customers, a- j mongthem being George Washington, Her bert Hoover, Charles Curtis and Abraham j! Lincoln. i We admit it would be more or less con- j venient for Hoover and Curtis, bus .... what would Washington and Lincoln do in a place like that.—Exchange. Prices and Advertising “Vast sums spent by large manufacturers i; and merchants for advertising are respon sible for a popular superstition to the effect j that advertised goods are higher in price j than they should be if they were not adver- j tised. The word “superstition” is used ad visedly, because it has been demonstrated many times that advertising lowers, instead ji of raising, prices. i; “Advertising campaigns are costly and j: the consumer must pay for them, but they are paid for by new business the advertising attracts. There is nothing paradoxical in a situation where a manufacturer or merchant adds an extensive advertising appropriation j: to his budget and then turns around and !: ciits prices. “Million-dollai> advertising programs make it possible for the manufacturer to lower his prices by so increasing his produc tion that he can effect real economies thru mass production and can spread his profit ! i| over a great number of sales. j “Advertising enlarges demand and there by makes it possible for the retailer to buy stocks in larger quantities at lower costs. Moreover, goods well advertised are more than half sold before the customer * enters the store, which lowers sales resistance and sales costs. ; “The price tags on advertised commodi ties are, in themselves, proof that business can save money, for its customers by spend ing millions for advertising.”—Eau Claire I; (Wis.) Leader. MINNESOTA PLAN URCED FOR FARMERS Success, Instead of Failure For Those Adopting This Idea Urging that farmers in others states study the re sults of the Minnesota plan which raised farm income in the four northwestern states by seven hundred million dollars in eight years, an average of $1,679 per farm, Publisher Fredrick E. Mur phy of the Minneapolis Tri bune has launched a nation wide educational campaign from New York to interest the business leaders of the country in agriculture. Two states, Georgia and Maryland, have already an nounced agricultural pro grams intended to apply the lessons of the Minnesota Plan in their states. News papers in the western Caro linas and in Texas have de. dared interest in campaigns patterned after that of the Minnesota Tribune to better the basic conditions in their districts. T he nation-wide program c;. V.: Tor reginal and com efforts throughout the country with some local special committee, news paper or other qualified group to head things up. “Unless the 29,000,000 Americans who live on our farms prosper, the nation cannot prosper,” Mr. Mur phy declared. “What we have accom plished in ten years in the northwest, Minnesota, the Dakotas, and Montana, can be approximated in others regions, our particu lar cure, which was to get away from wheat growing and into dairying, livestock, and general farming, may not be the correct solution in many other states. “But the gist of the Minne sota Plan can be applied in every state. We started in I‘2l bystudying the methods used on the 200 most suc cessful farms in each region. Then we urged the spread of those methods to the rest of the farms. “Because the farmers were unable to get funds, we organized a ten million dollar loan fund and the government promised one hundred million extra credit from the War Finance Cor poration if we needed it. “In 1921 northwestern banks were failing in waves. The fund stopped the fail ures. Then it financed in dividual farmers in the pur chase of cows, livestock, sheep, and enabled them to shift over from old style cash crops to farming which paid them income, every month through the year. “We loan the farmer money with the livestock as our sole security. Yet from the livestock the farmer j earned the money to pay off 1 the loan. Fourteen thou sand farmers have been helped by loans already. And when the country banks saw the loans were safe, they began making them, and thousands of additional farmers were helped over the hump to business-like farming. Mr. Murphy, himself oper ator of a 6,000 acre dairy farm in the Red River Val ley, formerly devoted to wheat, specializes in Hol stein-Fresian cows, and his herds hold world records for production. “One of our first steps in the northwest,” he contin ues, “was to get the farmers to raise their own food. “Thousands of our wheat farms were without cows, pigs and chickens. And they didn’t even have a garden. Yet the average grocery bill was SBOO a year. That’s all changed now. “In eight years our four states gained 288,000 cows. The rest of the country put together only gained 283,- 000 cows. We’ve raised our dairy income 55 per cent since 1921 until it’s a three hundred million dollar in come producer. Our cow sow-hen income boosted farm profits 71 per cent since 1921, an average gain! of ninety-five million dollars a year. And in 1930, in spite of low farm prices, our farm income held 34 per cent above 1921. “Today, in spite of grass hoppers and drought in cer tain areas the farm pros perity of the northwest has held the whole business tone of northwest high. The fed eral Reserve Bank survey of retail business the first six months of 1931. shows the, northwest second highest in the nation and only 2 per cent behind the leading dis trict centering at Richmond, Virginia. j, “Out of 18,485 farmers in Minnesota last year, only 185 went bankrupt. And industrial failures of firms worth 5,000 or more, were only 0.96 per cent in Minne sota. 0.39 per cent in South Dakota, as against such fig ures at 2.24 per cent for Illi nois and 3.70 per cent for New York. “Wheat is no longer the index of our prosperity. Why in Minnesota, known as ‘the bread of America,’ for over four years our wheat has been cut down so that it has n’t been worth but one quarter what the chicken crop alone brought in. “The beauty of the Minne sota Plan is that the farmers, instead of being paid un skilled labor’s wage, repre i' ABSTRACT OF TITLE CERTIFICATE OF TITLE ! SURETY TITLE & TRUST CO. <! (Incorporated 1912) Phone 102 Florence, Arizona j! ESCROWS CONVEYANCING Telephone 77 West Coolidge Avenuo DAMRON HOTEL G. w. WARE, Proprietor Clean Modern Rooms, SI.OO up Weekly Rates Electric Fans Coolidge, Arizona THE COOLIDGE EXAMINER sented by wheat growing, get skilled labor’s pay re presented by proper breed ing of livestock, scientific farming, and proper mar keting. And instead of tak , ing the beating which the I varying price of raw crops as wheat or cotton involves, j they get the relatively stead , ier and much higher pricessj for finished products, butter, eggs, meats, fruits, vege tables, and general crops. “Because our farmers own most of their creameries the farmer receives 91 cent out of every dollar paid for ! wholesale butter. Compare that with the wheat farmers who get 28 cents out of the bread dollar. “Just having cows, isn’t the whole answer. There are 21,000‘000 cows in America and if the farmers butchers 7,000.000 of them they’d save $350,000 a year in feed bill alone. Those . cows don’t earn their keep, don’t earn their keep. Government statistics show that a farmer milking ten scrub cows giving 100 pounds of butterfat a year. • earns only $135. If he milks one good cow giving 100 lbs. of butterfat, that cow earns him $l3B. “And dairing and scien tific farming enrich the soils from natural fertiizers and crop rotation. So even where we still raise wheat and cash crops, we increase our pef acre production and cut per bushel costs way down. So the farmer gets the break all around. “In the northwest we’ve seen the results of this plan in the 300 per cent increase of our market for automo biles and in increased sales of all manufactured goods. “If the business leaders of America but stop to realize it, this undeveloped purchas ing power of our nation’s twelve million farms offers them much bigger and rhore important markets than any export trade outside our borders. “It’s about time the coun try found the only real road back to prosperity. That road is on the farms of America.” Waterford News. o TOMBSTONES HELL- DiADO OCT. 9-12 Tombstone, Ariz., Sept. 22. Helldorado, Tomb stone’s annual pageant revi ing the rip rarin’ snorting days of the 80’s when men were quick on the draw and this old mining camp had the reputation of “killing a man for breakfast, is expect ed to draw visitors from every state in the union. The date, October 9 to 12, in- j elusive, is at a time in the year when many tourists are on the road and other, at tracted by the various feat ures. just can’t help coming to see the show. Tombstone was the wild est of the wild and woolly mining camns of the west. Law for many years wa" the six shooter, and was enforc ed by the man who was quickest on the draw. Most men shot from the hip. Boot Hill, the town’s ce metery unused since lawi and order were finally es tablished, contains nearly j 200 graves, only one which is marked, and those buried there all met a violent death. Dozens of others killed by agents in battles in the near-i by hills never were buried, and the elements have long since scattered their bleach- : ed bones. I Ten of the most outstand ing episodes in the camp’s history, all of them dating, back 50 or wore years, are 1 being dramatized by Albert Holt, director, and will be presented as a part of this year’s Helldorado. More than 15 men died with their boots on in these clashes be tween cold-blood outlaws and those endeavoring to es tablish some semblance of ! law. Each of these episodes will be presented daily in the Helldorado arena, or on the streets of th old mining camp, and these instances, on the very spot where the principals shot it out fifty or more years ago. —• ************* * DR. V. E. POWLEY ’ * CHIROPRACTOR * * Office at the J. D. * * Boon residence. Harding Ave. Block west of Main Office Hours: * * Afternoon 1:30 to 5:30 « „ Evenings 7:00 to 8.00 Phone 34 * • ************* I PLANT THAI GARDEN I i ;; j; Grow your living and jj forget hard times. l! We have a complete j; stock of fresh vegetable jj jj and flower seed, bulk jj and package. ;j : FliL FEEDS SEED CO. Great Opportunity % j Home Builders | |l v BS^_—.——T*_ . _ _ 1 COOLIDGE. The Fastest’growing town in southern \J Arizona, offers great opportunities to the home seeker. Situated in the fertile Gila Valley with an abundance of water from the Coolidge dam this thriving city has grown with leaps and bounds. Investigate and you will be satisfied. For fur- 2S ~ ther information write or call on I THE COOLIDGE DEVELOPMENT CO. I = R. J. JONES, President E P. O. Box 77 Coolidge, Arizona > Life-Time .Tub in the new Thor . Agitator s Note these new Mm Thor Features J -JP>] aL ly %~T*d'T%pT»b— ck« J / width of th* tub iudt / Ly 4. MwUir G—dmt. V*rs jpnd-Nm, Jthd WUM !/) C* ml 4. ttmtu. C»—rt. E*y u i I I Ttb ■ dmh. GtaenJ lUc* tt _; s> j . JSSSBO |.j jfj ? « I / I 4. frmtmt TUr QmtHt% 1 / W 4. AmsMmt Lam Print— \ j_ M ml ' ■Ka |SO to S6O Itu tin* V I Al j ■ luj wither of compm* TH E beautiful green tab gives you this new develop of the New Thor Agi- ment plus—a host of other tator is baked porcelain en- , A . . . ... , features —at the lowest price amel —inside and outside; You might look for « sea- CTer askedfor a cure like this in a high priced Thor. See it. Examine it.: washer but Thor now Note its sensational price. Arizona wDisowCoMnutr Coolidge, Arizona Phone 16 SUBSCRIBE FOR THE MIDGE EXAMINER