Newspaper Page Text
"Divide with the buyer the saving we effect by our superior methods of manufacturing and distributing." Studebaker Policy 55 years old. TMJE Wilbur D. Nesbit JÜV HEV do me wrong fnmih tu- mitre When once 1 knock and fail to And For every day I stand outside your door. And bid you wake to rise, win." who say I to fight and ftuneralitlei. If one wishes to loosen a screw that la difficult to turn, heat a poKer rea hot and apply on the head of the screw for a moment, then while hot apply the screwdriver. ' Boot or shoe laces will not come un ti if wnTod nllzhtlv. If the tag has come off the end, wax it well and It may be used much easier. Ribbon laces will stay tied better If slightly wet just at the knot Use newspapers to polish the kitch en range and windows after they have been well washed and dried. When planning for a boiled dinner reserve the liquor in which ham has been boiled to cook the vegetables in. With a small piece of pork and well cooked vegetables you may have a boiled dinner easily prepared. Save old lace curtains to make bags to keep lettuce in after It is washed. It may be laid In the Icebox and Is always ready to serve. September is the month to buy and plant your hyacinths for winter bloom ing. To grow long stemmed flowers make a paper cone with a small open ing In the top and place over tne piam when beginning to send up its flower stalk. The blossom will shoot up a long stem in order to reach the light, and when the flower Is developed it will be well above the foliage. Put a pane of window glass over your cook bcok when using - it It erves two purposes, keeping the pages clean and as a weight to hold the book open. CD JL- ET us re II pc t for a moment that we Rive at least one-fifth of our working hours In the consideration of the daily food supply that every ac tion, every breath depends upon the nutri ment we derive from food, that the great est Bcjen'ista give time and skill to the solutions of those questions of domestic economy which so perplex thoughtful housekeepers in every rank of life. Baked Mackerel. Either fresh or salt may be used, tf the latter, soak 24 hours skin side up, changing the water often. Bake for 25 minutes with a cupful , of thick cream poured over It, the last half of the baking. "Don't scorn your mutton when you hanker after quail." De Wolf Hopper. At sixty-two life has begun At seventy-three begin once more; Fly swifter as you're near'st the sun, And brighter shine at eighty-four. At ninety-five, shouM'st thou arrive Still wait on Qo( iid work and thrive. Ol.ver Wendell Holmes. Ba, LIFE spent in bruBhing clothes . and washing crockery and sweeping floors -1 a life which the proud of earth would have treat ed as the dust under their feet; a life spent at a- clerk's desk; a life spent in a narrow shop; a life so ennobled by God's loving mercy that for the- sake of it a king might gladly yield bis crown." Canon Parrar. Some Uses of Soda. Soda is such a common article in the household it is well to recall its many uses. It is a well tried rem edy for a sour stomach. Use a quar ter of a teaspoonful in three table spoonfuls of water. . To make home-made soda-water put a little vinegar (half a teaspoonful) In a glass; add a teaspoonful of sugar, a quarter of a teaBpoonful of soda, stir well, add a half glass of water and you have a fair Imitation of soda fountain soda-water. For ridding cooking utensils of trong flavors, such as onion, cabbage or fish, fill the dish with cold water, add a teaspoonful of soda and bring iu uio uuJiiug uuiui, uieu wusu 10 me usual way. . To clean the Inside of vases In which flowers have stood, fill with wa ter to which add soda and let stand over night, then rinse and wash thor oughly. Add a little soda to water In the tea and coffee pots, boil and wash. This sweetens them better than other ways. Then set In the sun to air. Silver may be e&Ily brightened by adding a tablespoonful of soda to a pint of water. Put In the silver and boil for a few minutes. The pieces will come out clean and bright Pol ish with a chamois skin before put ting away. ' Washing soda dissolved In cold wa ter will remove grease from floor. wuen BUB&ing. rour a not solution Ol soda and water down the kitchen sink once or twice to free the pipes of grease. Soda in cooking is too well known to need repeating, but as a bousehlod staple its value is great One for Pa. Ostend Pa, didn't you say gossip was a poor thing at all times? Pa I 'did, my son. Ostend Well, 1 should think It would be right the opposite. Pa And why? Ostend Well, don't they say gossip gains currency? Household Hints. Try using the dry doughnuts or pieces of cake, after soaking over night, In the Boston brown bread. You will be surprised and gratified that It is so good and the left-overs not thrown away. A popular way of serving codfish with white sauce In the west, Is to use sour cream In making the sauce instead of sweet milk or cream. It is worth trying. Use newspapers to pad the ironing board, they are as good as blankets. Save eggshells by breaking enough shell at the end to remove the con tents, and fill with different colored jellies. For an extra occasion they make a charming dish when several colors are used in a mound. They are nice to use in the children's lunch basket, leaving the Jelly In the eggshell. Dainty Sandwiches for Occasions, In cutting sandwiches use bread that Is at least a day old, or It will be too soft. Here are a few fillings for sandwiches that may be new to many. Cream the butter, spread the bread cut very thin, add chill sauce on a crisp lettuce leaf, between the slices. Sardines shredded and seasoned with chil sauce, between slices of white buttered bread. Yellow tomato preserved In lemon and ginger. These may be served as a cake. 1 Gingerbread spread with cream cheese and thin slices of preserved ginger. Cream cheese, softened with cream, seasoned with salt, paprika, Worcester shire sauce and chopped nuts put be tween graham or rye bread .slices. Cbjop fine cold roast lamb, mix with mint sauce and use as a sandwich fill ing. ' Russian sandwiches: Use finely chopped ptmolas (stuffed olives) stirred Into cream cheese. Add mayon naise dressing. Spread graham bread with butter and cover with the mixture. Tme H lA(TibrjiT JL HUS is a man created to do all his work for some woman, Do It for her, and her only, only to lay at her feet; Yet in his talk to pretend shyly and ñercely maintain It. That all is for love of the work toll Just for the love of the toll. The Spectator. Household Hints. To remove down from a duck or goose has been a great problem, and this hint will be acceptable to many. Roll the duck In powdered resin, dip for a moment in boiling water, when removed the resin hardens at once, forming a coating which is easily rubbed off, taking the down with it. Stuff a duck, tame or wild, with an onion or a bunch of celery which Is to be removed before serving. Apple sauce served with goose or pork adds the acid which Is needed to assimilate the fatty food. Keep new wrapping paper on the work table If It is not covered with zinc, as it may be removed when soiled and the table is saved a scrub bing. Vegetables may be prepared on the paper and the refuse gathered up and burned. In sifting flour for cakes two pieces of paper are a great con venience as they may be lifted with the flour and handled so easily. Wrapping paper may be used for a bread or cake board, spread over a table, when It Is well dusted with flour. This Is a great help when camping and such conveniences are absent Keep a package of toilet paper in the kitchen to wipe out greasy pans and dishes and to save work in count less ways. Disgusted. Peter and John (seeing a large plateglass pane put In) "We may as well go home. They are not going to let it fall." Fliegende Hlaetter. Cherry Soup. Take one quart of cherries or one pint of canned and one quart of wa ter. Cook and strain. Return to the Are, add sugar, whole cinnamon and cloves to taste. Thicken with two ta blespoonfuls of corn starch stirred smooth In cold water, cook until the raw taste of the starch is removed. Serve hot or cold. Fate Much at One Makes It Don't saddle your laziness and fail ure on fate. She Is the kindest of god desses and allows herself to be wooed by anyone. You can claim her for your own and make her what you will. You can cherish her, dress her In the finest raiment and most gorgeous col ors, you can twine the laurel wreaths around her brow, or you can drag her down to the mire of misery. Most Foolish of All Pride. . The pride of dying rich raises the loude&t laugh In hell. Foster. Off to get a rest From the clty'sriot, Rushing east and west ' Seeking far for quiet; Up at Ave a. m., Trudging on the highway "Where the dewdrops gem Grass along each byway. Back for breakfast, then Out for golf all morning 1 City maids and men Should observe the warning In their weary nerves And go where it's restful. Build up all their curves. Get of air a chestful. Afternoon with books? No, we'll go a-boa ting. Drift to shady nooks? Huh! Who cares for floating? Bend upon the oars, With your arms a-quiver ' See the flying shores Of the placid river. ' Ioaf around at night? 1 Hardly. There Is dancing; Feet are gay and light, Byes are brightly glancing. Dance till one or two. Then an hour of chatter. Feeling worn, are you? Bless us, what's tire matter? Came out here for rest? Gracious, you are sitlyl Think your sleep is best When the night is stilly? Fuss and fume and fret Don 't view things with sorrow. Listen: don't forget We must rush to-morrow! Life Is one mad rush. Naught but humps and hustles, Gabble, groan and gush. Wearing out your muscles; Romp and ride and run. Soaked with perspiration Glad when you are done With the old vacation. How He Lost His Job. "Mr. Nosaltt," said the new man, who had been engaged as a literary adviser in the publicity department of the railway, "it seems to me that when we designate a man as 'Traveling Passenger Agent,' we are tautological, at the least." "We are what?" asked the superior, "Tautological. What does a trav eling passenger agent do?" "He goes around and gets people to ride over our lines, of course." "Yes. He gets passengers. Why call him a traveling passenger agent? Of a necessity, a passenger must be a traveling passenger." "How's that?" "I ay a passenger must be a trav eling one or he Isn't any good to us in fact, he cannot be a passenger at all. A passenger is some one who travels. The statement that we send out an agent to get traveling passen gers is absurd on the face of it, and " - "You may convert yourself into a traveling passenger to the street, with a stop-over at the cashier's office long enough to get what is due you to date," snorted the superior, whirling back to his desk. Poetic Justice. "No," remarks the editor, with a mocking smile. "I cannot use your verses. You will pardon me for say ing that they utterly ' lack sense, rhythm, meter, Idea, form, construc tion and everything else that Should be In a poem." With a proud though peeved heart the poet strode from the magazine of fice, took his verses to a popular song publisher, had them printed, and within Bix months, a millionaire, came back, bought the magazine and fired the editor. A Mean Fling. "Yes, suh!" says Col. Goah of Lex ington. "I notice, suh, by the dally papuhs, that yo' rascally Yanks ah fightln' amongst yo'selves ovah who shall gobble the wateh rights in the no'th an' west." "That's all right," retorts the quick tempered man from Omaha. "But I haven't heard of any one trying to get any water rights In Kentucky." Needless Caution. "Excuse me," says the beautiful lady to the unexpected caller. "I wae not expecting any one to call this eve ning, and so I ate onions with my din ner." i "Don't lét it worry you," begs the caller. "I had not planned to kiss you." Four Cylinders 20 Horse Power 100-inch Wheel Base 32-inch Wheels All Metal Body Seats Two or Four Magneto Included Of Course Studebaker-Flanders 20750 The Greatest Automobile Value the World Has Ever Seen HERE'S THE ANNOUNCEMENT for which the world of Automobllla has been waiting bo anxiously hoping or dreading aci cording as the Individual was a buyer or seller of motor cars. WE HAD INTENDED KEEPINC SILENT about this car for a few weeks yet until other makers had had their say until they bad all sprung their "sensations." BUT THE MAGNITUDE OF OUR PREPARATIONS the purchase of several factories by Stude baker interests as represented by the E-M-F Com pany of Detroit set trade tongues a-wagglng and information as to the car that was to be produced on such a tremendous scale began to leak out. DEALERS, ANXIOUS TO GET THE WINNING LINE began to inquire as to the Studebaker plans for next year. They were Insistent, for, very natu rally, they did not want to tie up with any other concern If Studebakers were to have the great line that bad been reported. No man likes to enlist on the losing side. All like to march with the Victorious. CUSTOMERS EVERYWHERE WROTE in this vein: "If Studebakers are going to build a runabout I don't want to buy until I have seen it." Thousands of these writers have dealt with this old house for years some of them never bought a vehicle anywhere else. To them the Studebaker name Justly adds to the Intrinsic value of any car. IN VIEW OF THIS ANXIETY on the part of our friends we decided It would be unjust to dealers and prospective buyers to longer withhold information as to this car, which will supplement those other two incom parable models, Studebaker-Garford "40" and Studebaker E-M-F "30," SO THE CAT IS OUT Read the specifications briefly given below. Con sider the source, of this car's origin. Then com pare It with other "Sensations" recently an nounced and see if yourdon't think they were false alarms. STUDEBAKER-FLANDERS "20" is the name of the new car, and the title was se , lected because it was believed that that alone would be the strongest guarantee of its quality to any one at all familiar with the history and ' the personnel of the automobile Industry. STUDEBAKERS STAND SPONSOR for the product the entire output will be marketed through this organization. That la your guarantee that the car will be of sterling quality throughout Studebakers could not af ford to lend their name and a reputation based on 55 years of upright dealing to any but an honest product. FLANDERS WILL MANUFACTURE this product. What could we say here that would add to his fame as a manufacturer? His has been the most wonderful record in this won derful business. It has been a succession of triumphs a repetition from year to year of feats In production that had theretofore been considered Impossible that otheT makers now call marvelous. E-M-F "30," which attained such an instantaneous success and now stands the most popular car on the market, was suffi cient to establish Flanders for all time. JAMES HEASLETT DESIGNED the Studebaker-Flanders "20" an engineer who up to the time he undertook this commission bad never set his hand nor his talent to the de- - signing of any but high priced cars. Several ' of the best known emanated from his brain. He designed the original Studebaker chassis the one from which have evolved all later models. Heaslett doesn't know how to do cheap work in the sense that the term Is generally used. He simplifies and he knows how to design parts to manufacture to the best advantage there he is unsurpassed by any. 35,000 S-F "20V WILL BE BUILT IN 1910 We realize that these figures will be almost in credible to persona unfamiliar w;th the re sources of Studebakers and the ability of Flan ders. It is a simple statement of fact. That the old "ultra conservative" house of Studebakers and not some young and inexperienced concern stands back of the statement ought to give it a par value. We know It will. THIS QUANTITY WAS NECESSARY It would be impossible to produce a car or this size and quality at the price if made in smaller quantities. The tremendous "overhead" expense of equipment and distribution would, if saddled onto a lesser number of cars, make it necessary to add 25 to 60 per cent, to the price. We can not build a much better car than others do for the money in lots of 3,000 to 5,000. But by dis tributing the overhead over 25,000 cars we have been able to set the price at $760. COMPARE THIS CAR WITH OTHERS listed at 1100 to $300 more. Add a magneto to those not so equipped we believe no automo bile is complete without a first class magneto . and you will And that, aside from the difference in price, there is no comparison in value. We didn't intend there should be, THIS IS A FULL GROWN, MAN'S SIZE magneto equipped, four cylinder car not a four cylinder toy or a one-lung makeshift WE HAVE HAD IT IN MIND SEVERAL YEARS under way several months simply waited until plans could be matured fof Its proper manufac ture and distribution. No concern would dare attempt a task so large as this until proper ma chinery not only for making but for marketing the product had been .perfected and Installed., That time has arrived. THE DEMAND IS ALREADY THERE this we know. It only remained to perfect an organization to properly take care of it and to extend to buyers that uniform courtesy and prompt attention that have made Studebakers famous and prosperous. Did you ever notice that a Studebaker representative, wherever you find him, breathes the spirit of the whole or ganizationIs a sort of beacon of safety to all Studebaker patrons? Well, It's a fact. It's thw way we stand back of them treat them as we want their customers treated. They soon get the spirit. THE BEST BRAINS IN THE INDUSTRY are engaged in the production, of the Studebaker-Flanders "20." Plants best suited to Its manufacture have been purchased for if we would avoid all chance of delays an disappoints ments to buyers we must depend on no outside concern to furnish the smallest part. Every part must be made In our own factories and unr der the watchful eye of Flanders. , TO MAKE THE LOW PRICE POSSIBLE it was necessary also that there enter In no ' Intermediate parts profit. No concern making an assembled car can hope to compete with this car in quality at the price. It was the purchase of several plants among them the splendidly equipped De Luxe factory at Detroit, a forging plant, a body making plant, and others that started the rumors and make it necessary to announce our plans a few weeks earlier than Intended. It suits us all right but OUT OF CONSIDERATION FOR COMPETITORS we intended to keep silent yet a while. Der eries will not begin until January. Besides, we realized that the announcement of such a. car at such a price, and by Studebakers, Is likely to have the effect of an explosive bomb on the market at this time. We had no desire to pre cipitate anything, but our hand was forced. "THIS CAR WILL BE THE SCREAM OF 1910" said the first dealer who was let into the secret, and if dealers can't pick winners who can? IT WILL BE A REPETITION OF E-M-F "30" HISTORY the greatest sensation the greatest success from every standpoint ever sprung in this In dustry up to date. OF COURSE IT WILL BE DAMNED by rivals. But damning doesn't hurt. No car ever was damned as was the E-M-F "30," now known as Studebaker E-M-F "30." They said we would never be able to make them at the price we did. Then they said deliveries would be delayed shipping 45 a day now 4,500 In hands of owners. Damning doesn't hurt, for they never damn dead ones. STUDEBAKERS ARE THE WORLD'S LARGEST makers of motor cars many times over. Yet we cannot hope to supply the whole demand. ' And as cars sold under the Studebaker name are always first choice, persons who are unable to get them and must buy some other are natu rally disappointed and often sore. THERE IS CERTAIN TO BE A SHORTAGE of every Studebaker model in 1910. We know that now, but are powerless to avert It, Under the Studebaker name 41,600 cars, gasoline alone, will be made in 1910. That sounds big, but this is a big country and the name stand high over every mile of It ONLY 1,000 STUDEBAKER-GARFORDS America's standard high priced car have been planned for. Of the latest model, not yet pub licly announced, nearly 200 are already under order. For several weeks we have been aware that there will be a big shortage of this model, but It Is too late to change plans now. The only thing for you. If you want a car of that i type seven passenger, $4,000, with Btandard body is to get your order in now have a definite de livery date set "DIVIDE WITH THE BUYER the saving we effect by our superior method of manufacture and selling." That is the keynote to all Studebaker operations the explanation of our policy of small profits per unit on quanti ties of cars. No other manufacturer is satisfied with so small a margin. Most of them do not know, within several dollars, what it costs to make an automobile and they set a wide mar gin to cover. YOU HAVE BEEN PAYING FOR WASTEFUL METHODS . ever since the inception of this young industry. . We have corrected that This is an Industry now not a game. STUDEBAKERS, WITH ALL THEIR RESOURCES financial and otherwise, would have hesitated , to launch a project as big as Studebaker-Flan- ders "20" under the conditions which until with ' in a few months have prevailed in the automo bile Industry or ratber Game. The basis on which the business has been conducted was foolish, fictitious and false. It was fair neither to maker nor buyer most unfair to the dealer. He was always chasing rainbows. Tying up with one wild-cat concern after another, he never handled the same Une two years In suc cessionnever knew where, a year afterward, to find any one to stand back of the so-called "guarantee" lie had given with the car. HOW DIFFERENT NOW when you can buy any type of car your needs dictate or your purse can afford and have be hind it the warranty and the name of a concern . like Studebakers fifty-five years old. This lat est creation Studebaker-Flanders "20" com . pletes the line. Here are brief specifications. Read them carefully; then If you desire further information about this or any other Studebaker model write your nearest branch. Whatever you do, get your order in or don't berate us because you can't get a car for next spring's use, when you will want it badly. MOTOR t cylinder, cut en bloc ; valves all on one side, extra, large ; 20 horse power at normal engine speed. CARBURETOR Float feed, similar to the successful E-M-r "30" carburetor. COOLING Water ; centrifugal pnmp, similar to X-M-T. RADIATOR Studebaker-Oarford type handsome and efficient, MAQNETO Standard equipment, not an extra, Splitdorf : simi lar to E-M-F, 4500 In use to-day and not a oomplalnt. TRANSMISSION Selective eliding gear; compare with noisy, power consuming planetary gears on other cars of 11,00V and less. REAR AXLE Drawn steel ; transmission Incorporated In same similar to E-M-F; single universal lolnt, enclosed, oil and dust proof. WHEEL BASE 100 Inches mark that. WHEELS ArtlUery type, n Inch diameter; large wheels and , long base guarantee easy riding over roughest roads or Í lavements. Compare with dinky cars that go bobbins over equalities like lame Jack rabbits. ' FRAME Pressed 'steel. BODY Pressed steel, made In two types; two passenger run about, with large deck for trnnk or packages; add two seats and have a natty Suburban. STUDEBAKER AUTOMOBILE CO. SOUTH BEND, IND. BRANCHES: NEW YORK OTI PHILADELPHIA, PA, DENVER COLO WiFtSPiSk ... JHNNEAPOL1SM1NÍ1. CLEVELAND, OHIO SAN FRANCISCO, CAL, LOS ANGELES. CAL. DALLAS TEX KANSAS CITY, MO. PORTLAND, ORE. INDIANAPOLIS rND. OSTOK. MASS. SALT LAXÉ CITY SEATTLE? YVAS