"Divide with the buyer the saving we effect by our superior methods
of manufacturing and distributing." Studebaker Policy 55 years old.
TMJE
Wilbur D. Nesbit
JÜV HEV do me wrong
fnmih tu- mitre
When once 1 knock and fail to And
For every day I stand outside your door.
And bid you wake to rise,
win."
who say I
to fight and
ftuneralitlei.
If one wishes to loosen a screw that
la difficult to turn, heat a poKer rea
hot and apply on the head of the
screw for a moment, then while hot
apply the screwdriver. '
Boot or shoe laces will not come un
ti if wnTod nllzhtlv. If the tag has
come off the end, wax it well and It
may be used much easier.
Ribbon laces will stay tied better If
slightly wet just at the knot
Use newspapers to polish the kitch
en range and windows after they have
been well washed and dried.
When planning for a boiled dinner
reserve the liquor in which ham has
been boiled to cook the vegetables in.
With a small piece of pork and well
cooked vegetables you may have a
boiled dinner easily prepared.
Save old lace curtains to make bags
to keep lettuce in after It is washed.
It may be laid In the Icebox and Is
always ready to serve.
September is the month to buy and
plant your hyacinths for winter bloom
ing. To grow long stemmed flowers
make a paper cone with a small open
ing In the top and place over tne piam
when beginning to send up its flower
stalk. The blossom will shoot up a
long stem in order to reach the light,
and when the flower Is developed it
will be well above the foliage.
Put a pane of window glass over
your cook bcok when using - it It
erves two purposes, keeping the
pages clean and as a weight to hold
the book open.
CD
JL- ET us re II pc t for a moment that
we Rive at least one-fifth
of our working hours In the consideration
of the daily food supply that every ac
tion, every breath depends upon the nutri
ment we derive from food, that the great
est Bcjen'ista give time and skill to the
solutions of those questions of domestic
economy which so perplex thoughtful
housekeepers in every rank of life.
Baked Mackerel.
Either fresh or salt may be used, tf
the latter, soak 24 hours skin side up,
changing the water often. Bake for
25 minutes with a cupful , of thick
cream poured over It, the last half of
the baking.
"Don't scorn your mutton when you
hanker after quail." De Wolf Hopper.
At sixty-two life has begun
At seventy-three begin once more;
Fly swifter as you're near'st the sun,
And brighter shine at eighty-four.
At ninety-five, shouM'st thou arrive
Still wait on Qo( iid work and thrive.
Ol.ver Wendell Holmes.
Ba, LIFE spent in bruBhing clothes
. and washing crockery
and sweeping floors -1 a life which the
proud of earth would have treat
ed as the dust under their feet;
a life spent at a- clerk's desk;
a life spent in a narrow shop; a life so
ennobled by God's loving mercy that for
the- sake of it a king might gladly yield
bis crown." Canon Parrar.
Some Uses of Soda.
Soda is such a common article in
the household it is well to recall its
many uses. It is a well tried rem
edy for a sour stomach. Use a quar
ter of a teaspoonful in three table
spoonfuls of water.
. To make home-made soda-water put
a little vinegar (half a teaspoonful) In
a glass; add a teaspoonful of sugar, a
quarter of a teaBpoonful of soda, stir
well, add a half glass of water and you
have a fair Imitation of soda fountain
soda-water.
For ridding cooking utensils of
trong flavors, such as onion, cabbage
or fish, fill the dish with cold water,
add a teaspoonful of soda and bring
iu uio uuJiiug uuiui, uieu wusu 10 me
usual way.
. To clean the Inside of vases In
which flowers have stood, fill with wa
ter to which add soda and let stand
over night, then rinse and wash thor
oughly. Add a little soda to water In the
tea and coffee pots, boil and wash.
This sweetens them better than other
ways. Then set In the sun to air.
Silver may be e&Ily brightened by
adding a tablespoonful of soda to a
pint of water. Put In the silver and
boil for a few minutes. The pieces
will come out clean and bright Pol
ish with a chamois skin before put
ting away. '
Washing soda dissolved In cold wa
ter will remove grease from floor.
wuen BUB&ing. rour a not solution Ol
soda and water down the kitchen sink
once or twice to free the pipes of
grease. Soda in cooking is too well
known to need repeating, but as a
bousehlod staple its value is great
One for Pa.
Ostend Pa, didn't you say gossip
was a poor thing at all times?
Pa I 'did, my son.
Ostend Well, 1 should think It
would be right the opposite.
Pa And why?
Ostend Well, don't they say gossip
gains currency?
Household Hints.
Try using the dry doughnuts or
pieces of cake, after soaking over
night, In the Boston brown bread. You
will be surprised and gratified that It
is so good and the left-overs not
thrown away.
A popular way of serving codfish
with white sauce In the west, Is to
use sour cream In making the sauce
instead of sweet milk or cream. It is
worth trying.
Use newspapers to pad the ironing
board, they are as good as blankets.
Save eggshells by breaking enough
shell at the end to remove the con
tents, and fill with different colored
jellies. For an extra occasion they
make a charming dish when several
colors are used in a mound. They are
nice to use in the children's lunch
basket, leaving the Jelly In the eggshell.
Dainty Sandwiches for Occasions,
In cutting sandwiches use bread
that Is at least a day old, or It will
be too soft. Here are a few fillings
for sandwiches that may be new to
many.
Cream the butter, spread the bread
cut very thin, add chill sauce on a
crisp lettuce leaf, between the slices.
Sardines shredded and seasoned
with chil sauce, between slices of
white buttered bread.
Yellow tomato preserved In lemon
and ginger. These may be served as
a cake. 1
Gingerbread spread with cream
cheese and thin slices of preserved
ginger.
Cream cheese, softened with cream,
seasoned with salt, paprika, Worcester
shire sauce and chopped nuts put be
tween graham or rye bread .slices.
Cbjop fine cold roast lamb, mix with
mint sauce and use as a sandwich fill
ing. '
Russian sandwiches: Use finely
chopped ptmolas (stuffed olives)
stirred Into cream cheese. Add mayon
naise dressing. Spread graham bread
with butter and cover with the mixture.
Tme H
lA(TibrjiT
JL
HUS is a man created to do all
his work for some woman,
Do It for her, and her only, only to lay
at her feet;
Yet in his talk to pretend shyly and
ñercely maintain It.
That all is for love of the work toll Just
for the love of the toll.
The Spectator.
Household Hints.
To remove down from a duck or
goose has been a great problem, and
this hint will be acceptable to many.
Roll the duck In powdered resin, dip
for a moment in boiling water, when
removed the resin hardens at once,
forming a coating which is easily
rubbed off, taking the down with it.
Stuff a duck, tame or wild, with an
onion or a bunch of celery which Is
to be removed before serving.
Apple sauce served with goose or
pork adds the acid which Is needed
to assimilate the fatty food.
Keep new wrapping paper on the
work table If It is not covered with
zinc, as it may be removed when
soiled and the table is saved a scrub
bing. Vegetables may be prepared on
the paper and the refuse gathered up
and burned. In sifting flour for cakes
two pieces of paper are a great con
venience as they may be lifted with
the flour and handled so easily.
Wrapping paper may be used for a
bread or cake board, spread over a
table, when It Is well dusted with
flour. This Is a great help when
camping and such conveniences are
absent
Keep a package of toilet paper in
the kitchen to wipe out greasy pans
and dishes and to save work in count
less ways.
Disgusted.
Peter and John (seeing a large
plateglass pane put In) "We may as
well go home. They are not going to
let it fall." Fliegende Hlaetter.
Cherry Soup.
Take one quart of cherries or one
pint of canned and one quart of wa
ter. Cook and strain. Return to the
Are, add sugar, whole cinnamon and
cloves to taste. Thicken with two ta
blespoonfuls of corn starch stirred
smooth In cold water, cook until the
raw taste of the starch is removed.
Serve hot or cold.
Fate Much at One Makes It
Don't saddle your laziness and fail
ure on fate. She Is the kindest of god
desses and allows herself to be wooed
by anyone. You can claim her for
your own and make her what you will.
You can cherish her, dress her In the
finest raiment and most gorgeous col
ors, you can twine the laurel wreaths
around her brow, or you can drag her
down to the mire of misery.
Most Foolish of All Pride. .
The pride of dying rich raises the
loude&t laugh In hell. Foster.
Off to get a rest
From the clty'sriot,
Rushing east and west '
Seeking far for quiet;
Up at Ave a. m.,
Trudging on the highway
"Where the dewdrops gem
Grass along each byway.
Back for breakfast, then
Out for golf all morning 1
City maids and men
Should observe the warning
In their weary nerves
And go where it's restful.
Build up all their curves.
Get of air a chestful.
Afternoon with books?
No, we'll go a-boa ting.
Drift to shady nooks?
Huh! Who cares for floating?
Bend upon the oars,
With your arms a-quiver '
See the flying shores
Of the placid river. '
Ioaf around at night? 1
Hardly. There Is dancing;
Feet are gay and light,
Byes are brightly glancing.
Dance till one or two.
Then an hour of chatter.
Feeling worn, are you?
Bless us, what's tire matter?
Came out here for rest?
Gracious, you are sitlyl
Think your sleep is best
When the night is stilly?
Fuss and fume and fret
Don 't view things with sorrow.
Listen: don't forget
We must rush to-morrow!
Life Is one mad rush.
Naught but humps and hustles,
Gabble, groan and gush.
Wearing out your muscles;
Romp and ride and run.
Soaked with perspiration
Glad when you are done
With the old vacation.
How He Lost His Job.
"Mr. Nosaltt," said the new man,
who had been engaged as a literary
adviser in the publicity department of
the railway, "it seems to me that when
we designate a man as 'Traveling
Passenger Agent,' we are tautological,
at the least."
"We are what?" asked the superior,
"Tautological. What does a trav
eling passenger agent do?"
"He goes around and gets people to
ride over our lines, of course."
"Yes. He gets passengers. Why
call him a traveling passenger agent?
Of a necessity, a passenger must be
a traveling passenger."
"How's that?"
"I ay a passenger must be a trav
eling one or he Isn't any good to us
in fact, he cannot be a passenger
at all. A passenger is some one who
travels. The statement that we send
out an agent to get traveling passen
gers is absurd on the face of it,
and " -
"You may convert yourself into a
traveling passenger to the street, with
a stop-over at the cashier's office long
enough to get what is due you to
date," snorted the superior, whirling
back to his desk.
Poetic Justice.
"No," remarks the editor, with a
mocking smile. "I cannot use your
verses. You will pardon me for say
ing that they utterly ' lack sense,
rhythm, meter, Idea, form, construc
tion and everything else that Should
be In a poem."
With a proud though peeved heart
the poet strode from the magazine of
fice, took his verses to a popular song
publisher, had them printed, and
within Bix months, a millionaire,
came back, bought the magazine and
fired the editor.
A Mean Fling.
"Yes, suh!" says Col. Goah of Lex
ington. "I notice, suh, by the dally
papuhs, that yo' rascally Yanks ah
fightln' amongst yo'selves ovah who
shall gobble the wateh rights in the
no'th an' west."
"That's all right," retorts the quick
tempered man from Omaha. "But I
haven't heard of any one trying to get
any water rights In Kentucky."
Needless Caution.
"Excuse me," says the beautiful
lady to the unexpected caller. "I wae
not expecting any one to call this eve
ning, and so I ate onions with my din
ner." i
"Don't lét it worry you," begs the
caller. "I had not planned to kiss
you."
Four Cylinders
20 Horse Power
100-inch Wheel Base
32-inch Wheels
All Metal Body
Seats Two or Four
Magneto Included
Of Course
Studebaker-Flanders 20750
The Greatest Automobile Value
the World Has Ever Seen
HERE'S THE ANNOUNCEMENT
for which the world of Automobllla has been
waiting bo anxiously hoping or dreading aci
cording as the Individual was a buyer or seller
of motor cars.
WE HAD INTENDED KEEPINC SILENT
about this car for a few weeks yet until other
makers had had their say until they bad all
sprung their "sensations."
BUT THE MAGNITUDE OF OUR PREPARATIONS
the purchase of several factories by Stude
baker interests as represented by the E-M-F Com
pany of Detroit set trade tongues a-wagglng and
information as to the car that was to be produced
on such a tremendous scale began to leak out.
DEALERS, ANXIOUS TO GET THE WINNING LINE
began to inquire as to the Studebaker plans for
next year. They were Insistent, for, very natu
rally, they did not want to tie up with any other
concern If Studebakers were to have the great
line that bad been reported. No man likes to
enlist on the losing side. All like to march with
the Victorious.
CUSTOMERS EVERYWHERE WROTE
in this vein: "If Studebakers are going to build
a runabout I don't want to buy until I have
seen it." Thousands of these writers have dealt
with this old house for years some of them
never bought a vehicle anywhere else. To
them the Studebaker name Justly adds to the
Intrinsic value of any car.
IN VIEW OF THIS ANXIETY
on the part of our friends we decided It would
be unjust to dealers and prospective buyers to
longer withhold information as to this car,
which will supplement those other two incom
parable models, Studebaker-Garford "40" and
Studebaker E-M-F "30,"
SO THE CAT IS OUT
Read the specifications briefly given below. Con
sider the source, of this car's origin. Then com
pare It with other "Sensations" recently an
nounced and see if yourdon't think they were
false alarms.
STUDEBAKER-FLANDERS "20"
is the name of the new car, and the title was se
, lected because it was believed that that alone
would be the strongest guarantee of its quality
to any one at all familiar with the history and
' the personnel of the automobile Industry.
STUDEBAKERS STAND SPONSOR
for the product the entire output will be
marketed through this organization. That la
your guarantee that the car will be of sterling
quality throughout Studebakers could not af
ford to lend their name and a reputation based
on 55 years of upright dealing to any but an
honest product.
FLANDERS WILL MANUFACTURE
this product. What could we say here that
would add to his fame as a manufacturer? His
has been the most wonderful record in this won
derful business. It has been a succession of
triumphs a repetition from year to year of
feats In production that had theretofore been
considered Impossible that otheT makers now
call marvelous. E-M-F "30," which attained
such an instantaneous success and now stands
the most popular car on the market, was suffi
cient to establish Flanders for all time.
JAMES HEASLETT DESIGNED
the Studebaker-Flanders "20" an engineer who
up to the time he undertook this commission
bad never set his hand nor his talent to the de-
- signing of any but high priced cars. Several
' of the best known emanated from his brain. He
designed the original Studebaker chassis the
one from which have evolved all later models.
Heaslett doesn't know how to do cheap work
in the sense that the term Is generally used. He
simplifies and he knows how to design parts
to manufacture to the best advantage there he
is unsurpassed by any.
35,000 S-F "20V WILL BE BUILT IN 1910
We realize that these figures will be almost in
credible to persona unfamiliar w;th the re
sources of Studebakers and the ability of Flan
ders. It is a simple statement of fact. That the
old "ultra conservative" house of Studebakers
and not some young and inexperienced concern
stands back of the statement ought to give
it a par value. We know It will.
THIS QUANTITY WAS NECESSARY
It would be impossible to produce a car or this
size and quality at the price if made in smaller
quantities. The tremendous "overhead" expense
of equipment and distribution would, if saddled
onto a lesser number of cars, make it necessary
to add 25 to 60 per cent, to the price. We can
not build a much better car than others do for
the money in lots of 3,000 to 5,000. But by dis
tributing the overhead over 25,000 cars we have
been able to set the price at $760.
COMPARE THIS CAR WITH OTHERS
listed at 1100 to $300 more. Add a magneto to
those not so equipped we believe no automo
bile is complete without a first class magneto
. and you will And that, aside from the difference
in price, there is no comparison in value. We
didn't intend there should be,
THIS IS A FULL GROWN, MAN'S SIZE
magneto equipped, four cylinder car not a four
cylinder toy or a one-lung makeshift
WE HAVE HAD IT IN MIND SEVERAL YEARS
under way several months simply waited until
plans could be matured fof Its proper manufac
ture and distribution. No concern would dare
attempt a task so large as this until proper ma
chinery not only for making but for marketing
the product had been .perfected and Installed.,
That time has arrived.
THE DEMAND IS ALREADY THERE
this we know. It only remained to perfect an
organization to properly take care of it and
to extend to buyers that uniform courtesy and
prompt attention that have made Studebakers
famous and prosperous. Did you ever notice
that a Studebaker representative, wherever you
find him, breathes the spirit of the whole or
ganizationIs a sort of beacon of safety to all
Studebaker patrons? Well, It's a fact. It's thw
way we stand back of them treat them as we
want their customers treated. They soon get
the spirit.
THE BEST BRAINS IN THE INDUSTRY
are engaged in the production, of the Studebaker-Flanders
"20." Plants best suited to Its
manufacture have been purchased for if we
would avoid all chance of delays an disappoints
ments to buyers we must depend on no outside
concern to furnish the smallest part. Every
part must be made In our own factories and unr
der the watchful eye of Flanders. ,
TO MAKE THE LOW PRICE POSSIBLE
it was necessary also that there enter In no
' Intermediate parts profit. No concern making
an assembled car can hope to compete with this
car in quality at the price. It was the purchase
of several plants among them the splendidly
equipped De Luxe factory at Detroit, a forging
plant, a body making plant, and others that
started the rumors and make it necessary to
announce our plans a few weeks earlier than
Intended. It suits us all right but
OUT OF CONSIDERATION FOR COMPETITORS
we intended to keep silent yet a while. Der
eries will not begin until January. Besides, we
realized that the announcement of such a. car
at such a price, and by Studebakers, Is likely to
have the effect of an explosive bomb on the
market at this time. We had no desire to pre
cipitate anything, but our hand was forced.
"THIS CAR WILL BE THE SCREAM OF 1910"
said the first dealer who was let into the secret,
and if dealers can't pick winners who can?
IT WILL BE A REPETITION OF E-M-F "30" HISTORY
the greatest sensation the greatest success
from every standpoint ever sprung in this In
dustry up to date.
OF COURSE IT WILL BE DAMNED
by rivals. But damning doesn't hurt. No car
ever was damned as was the E-M-F "30," now
known as Studebaker E-M-F "30." They said
we would never be able to make them at the
price we did. Then they said deliveries would
be delayed shipping 45 a day now 4,500 In
hands of owners. Damning doesn't hurt, for
they never damn dead ones.
STUDEBAKERS ARE THE WORLD'S LARGEST
makers of motor cars many times over. Yet
we cannot hope to supply the whole demand.
' And as cars sold under the Studebaker name
are always first choice, persons who are unable
to get them and must buy some other are natu
rally disappointed and often sore.
THERE IS CERTAIN TO BE A SHORTAGE
of every Studebaker model in 1910. We know
that now, but are powerless to avert It, Under
the Studebaker name 41,600 cars, gasoline
alone, will be made in 1910. That sounds big,
but this is a big country and the name stand
high over every mile of It
ONLY 1,000 STUDEBAKER-GARFORDS
America's standard high priced car have been
planned for. Of the latest model, not yet pub
licly announced, nearly 200 are already under
order. For several weeks we have been aware
that there will be a big shortage of this model,
but It Is too late to change plans now. The only
thing for you. If you want a car of that i type
seven passenger, $4,000, with Btandard body
is to get your order in now have a definite de
livery date set
"DIVIDE WITH THE BUYER
the saving we effect by our superior method of
manufacture and selling." That is the keynote
to all Studebaker operations the explanation
of our policy of small profits per unit on quanti
ties of cars. No other manufacturer is satisfied
with so small a margin. Most of them do not
know, within several dollars, what it costs to
make an automobile and they set a wide mar
gin to cover.
YOU HAVE BEEN PAYING FOR WASTEFUL METHODS
. ever since the inception of this young industry.
. We have corrected that This is an Industry
now not a game.
STUDEBAKERS, WITH ALL THEIR RESOURCES
financial and otherwise, would have hesitated
, to launch a project as big as Studebaker-Flan-
ders "20" under the conditions which until with
' in a few months have prevailed in the automo
bile Industry or ratber Game. The basis on
which the business has been conducted was
foolish, fictitious and false. It was fair neither
to maker nor buyer most unfair to the dealer.
He was always chasing rainbows. Tying up
with one wild-cat concern after another, he
never handled the same Une two years In suc
cessionnever knew where, a year afterward,
to find any one to stand back of the so-called
"guarantee" lie had given with the car.
HOW DIFFERENT NOW
when you can buy any type of car your needs
dictate or your purse can afford and have be
hind it the warranty and the name of a concern
. like Studebakers fifty-five years old. This lat
est creation Studebaker-Flanders "20" com
. pletes the line. Here are brief specifications.
Read them carefully; then If you desire further
information about this or any other Studebaker
model write your nearest branch. Whatever
you do, get your order in or don't berate us
because you can't get a car for next spring's
use, when you will want it badly.
MOTOR t cylinder, cut en bloc ; valves all on one side, extra,
large ; 20 horse power at normal engine speed.
CARBURETOR Float feed, similar to the successful E-M-r
"30" carburetor.
COOLING Water ; centrifugal pnmp, similar to X-M-T.
RADIATOR Studebaker-Oarford type handsome and efficient,
MAQNETO Standard equipment, not an extra, Splitdorf : simi
lar to E-M-F, 4500 In use to-day and not a oomplalnt.
TRANSMISSION Selective eliding gear; compare with noisy,
power consuming planetary gears on other cars of 11,00V
and less.
REAR AXLE Drawn steel ; transmission Incorporated In same
similar to E-M-F; single universal lolnt, enclosed, oil and
dust proof.
WHEEL BASE 100 Inches mark that.
WHEELS ArtlUery type, n Inch diameter; large wheels and ,
long base guarantee easy riding over roughest roads or
Í lavements. Compare with dinky cars that go bobbins over
equalities like lame Jack rabbits. '
FRAME Pressed 'steel.
BODY Pressed steel, made In two types; two passenger run
about, with large deck for trnnk or packages; add two
seats and have a natty Suburban.
STUDEBAKER AUTOMOBILE CO.
SOUTH BEND, IND.
BRANCHES:
NEW YORK OTI PHILADELPHIA, PA, DENVER COLO
WiFtSPiSk ... JHNNEAPOL1SM1NÍ1. CLEVELAND, OHIO
SAN FRANCISCO, CAL, LOS ANGELES. CAL. DALLAS TEX
KANSAS CITY, MO. PORTLAND, ORE. INDIANAPOLIS rND.
OSTOK. MASS. SALT LAXÉ CITY SEATTLE? YVAS