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1 3 I i 13 lb? I IB I TH EVENING TELEGRAM, LAKE LAND, FLA., THURSDAY, JUNE 13,1918 Tlia Pnll C 1..V v,.,,, ui oummer Mas Been Sounded and the Mid-Summer Season is Approach ing in Response ro Dame Fashion's Decree, We Are Offering a Special Selling T H R A ri ni Jfeginning To M SfcMKlH KNOWS DAYS BME 8:00 am, Friday 14th onday 17th 7:30 p.m JfllQ Lakeland's Big Department Store Is Offering the Most Elaborate Display of SUMMER GOODS and READY To-WEAR Garments At Great Reductions. Merchandise of Standard Quality Carefully Selected for fhis Occasion Sumnicrljiiofc Below Factory Price DURING THIS ERA OF PRICE-CUTTING WE ARE OFFERING SOME UNUSUAL VALUES IN SUMMER MERCHANDISE THAT 13 MOST IN DEMAND RIGHT NOW, AND WILL BE FOR THE NEXT FEW MONTHS TO COME. THE ADVANTAGE OF EARLY BUY ING IS A POINT WE MUST LAY SPECIAL STRESS UPON, AS WE ARE ABLE TO OFFER VALUES AT THIS TIME THAT CANNOT BE DUPLICATED AT THE FACTORIES A LITTLE LATER ON. LOOK OVER OUR STOCK. V4l .-4 - L'.'i: A Big 3-Days Clean Up Sdle THIS ANNOUNCEMENT TELLS A TRUE STORY OF ECONOMY HAVING FOR ITS BEGINNING FRIDAY MORNING AND CONTIN UING 3 DAYS INCLUSIVE. GOOD FORTUNE IS COMING YOUR WAY TAKE ADVANTAGE OF THIS OPPORTUNITY OF BUYING DEPENDABLE AND SEASONABLE MERCHANDISE. THIS PRICE-CUTTING OFFER AFFORDS THE PUBLIC AN ERA OF GENEROUS MONEY-SAVING AND COMES RIGHT AT A TIME WHEN THE SEASON IS AT ITS HEIGHT AND THE MAR KET PRICES ARE ADVANCING. THIS OFFER IS MADE NECESSARY BECAUSE WE FIND OUR LARGE STORE OVER STOCKED AND WE MUST MAKE ROOM FOR THE COMING SEA80N. OUR $50,000.00 STOCK WAS PURCHASED TO CONFORM WITH THE SEASON'S DEMAND WITH THE FULL KNOWLEDGE OF THE NECESSITIES OF POLK COUNTY AND ADJACENT TERRITORY AND THE CLASS OF THE MERCHANDISE OFFERED IS EVI DENCE THAT WE HAVE 8TRIVEN TO PROVIDE THESE NE CESSITIES AND HAVE SUCCEEDED. THERE IS NOT ONE ARTICLE OF MERCHANDISE THROWN INTO THIS MARVELOUS REDUCTION POOL AS A RE8ULT OF DETERIATION IN VALUE AND NOT ONE EXPRESSION IN THIS AD, EITHER BY FACT OR INSINUATION, IS MADE FOR THE STIMULATION OF INTEREST WITH A FRAUDULENT MOTIVE EVERY ARTICLE REPRESENTED IS OFFERED. TO CLEAN UP OUR $50,000.00 STOCK TO MAKE ROOM FOR A DISPLAY OF THE COMING SEASON'S WEAR THIS 8ALE IS A PRESENTATION OF SPECIAL OFFERINGS THAT 8H0ULD FILL OUR LARGE STORE TO ITS CAPACITY EVERY HOUR DURING THIS SELLING PERIOD KNOWING AS YOU DO THE GREAT ADVANCE IN PRICES THAT IS SOON TO FORCE ALL PRICES HIGHER. BARGAINS On Second Floor Ready -to -Wear Department! Reduction in Shirt Waists Half Price on Corsets See If We Have Your Size It is impossible for us to place on display in this ad. all of the marvelous suggestions contained upon our two large floors, and if we were able to give you all our store information, the pleas ure of surprises would be denied you, and your purchases would be made in a matter-of-fact manner. Visit Our Store during this Price-Cutting Era and be numbered among those reap ing a harvest of benefits from the price reductions offered here. Ladies Hats Going at lalf Price Second 'Floor IL G. BATES, Mgr. 1 1F n A OlrlP Lakeland's Large Department Store Phone 134 li it Ml f A 4! i. ?4. I V A 5 it, i 1! H.i t t ill.'