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ruf UKFiAWD EVENING TELEGRAM Published every afternoon (except Sunday) flora the Telegram Bill) ding. Lakeland, Da. Bn. tered In the povtofflce at Lakeland, Fla.. aa *xai waiter of the ascend clan. By Harry Brown. Maynard C. Froemke and Gerald Froemke ■Y MAIL ONLY Or.* Year 11.00 111 Months 1.2S Ci roe Months 1.7S THE LAKELAND NEV?B . A weekly newspaper giving a resume ot local natters, crop conditions, county affairs, etc., la pnbliahed from the Telegram office and sent any where In the United States for $2.00 per year. Member of Tho Associated Press. The Associated Press Is exclurlvely entitled to the use for republlcatlon of all news dispatches credited to it or not otherwise credited In this paper and also the local news published therein. All rights of republlcatlon of special dispatches herein are also reserved. DEDICATED TO THE GALLUSES A rotund, smiling faced, good natured friend cf curs was being teased a few days ago by some acquaintances who were standing in front of a Main street tirrst parlor because he prefers to wear the old-fashioned braces instead of a bell. The argument waxed warm, in keeping with the tem perature, as to the merits and demerits cf the “galluses” and cf the belt, wiih the verdict pretty much on the side cf the suspenders. It is therefore appropriate to quote Walt Mason who says: “ Fo hold my pants I long have felt that I would never wear a belt. I would not have you think at that, my torso waxes over fa; but fellows should be pretty slight to wear straps ’round their appe tile. Sc you may count me in among that worthy band, that noble throng, that , gallant bunch of bitter enders, of good old custom’s staunch de fenders who still persist to wear suspenders. “Not yet my scul so callous is, that I would scorn my galiuses. 1 ; w a button sometimes goes, yet, even such as 1 i h sews; but when I feel the slip begin, I hu.i rup a safety pin, and even if the pins should fail, I’m almost sure to find a nail or iiltle stick that I can trust; but just suppose your belt should bust? What would you do, what would you say? I draw the veil, I turn away, I would not trust in doubtful pinches to these here r.ew befangled cinches. Let’s keep cur old and well-tried bracefTlet’s keep our hold backs and our traces.” Captain, you win; the ayes have it! WHY TRADE “FREEZES UP” An idea conveyed in a recent advertisement of the Chicago American, which deserves to be con sidered and remembered by business men, is ex pressed as follows; Generally speaking, business ha; this unbusiness like habit: When everybody’s on a buying “jag,” business breaks its neck to supply demand. It buys, hires, builds and borrows. It expands enormously. Under such conditions, business employs every means that it recognizes tc increase output and sales. And il advertizes its head off to a public that needs no buying urge! Let buying falter, and what docs business do? 1. It curtails advertising. 2. It curtails production. 3. It further curtails advertising. 4. It hacks at “overhead.” 5. It still further curtails advertising.” 6. It hacks again at “overhead.” 7. It stops advertising. Then: It tries to explain to the bank. In other words, when times are good it pours oil— advertising —on the already well-oiled selling machinery in an endless stream. When times arc bad it uses an advertising squirt can and wonders why the bearings “freeze!" People are not much interested in advertising when their pockets are bulging with money to be spent, spent, spent. But they are intense!}) interested in advertizing when what they spend must be carefully spent. Then they buy what they can afford —and they know advertising tells them where to find it. Some day, not now, perhaps, but some day, business will learn to consei ve its advertising energy when business is flourishing so that it may expend it lavishly to stimulate busine.r when it lags. Now’s the time to spend il i .vishly. Those who are doing it—and some actually are—feel the depression much less than the ones who have cut down expenses by cutting down advertising. STEADY WORK Prosperity of- -ty, a nation or an individual depends upon steady work. “Lay offs" cut down earnings at a tremendous rate. Like. t saving steady cuts down saving power. The best habit you can acquire is the savings habit. THE STATE BANK of LAKELAND 4 per cent, compounded quarterly on savings OUTSTANDING WOMEN An interesting incident is given prominence in a recent issue cf the St. Augustine Record which tells of a vote being taken-to decide who are the seven outstanding business and professoinal women of that city. It is to he nolcd that high society did not figure in the test nor were (lie fondlers cf poodle dogs eligible for consideration. The requisites were character and worth—the element of usefulness in the world, the measure of service, the inspiration of faithful effort in life’s daily grind—these were some of the things taken into the reckoning. It is to the credit of women’s organizations that they arc rais ing higher standards cf living and of practice in the social business world. 1 he day has gone by when women, young or old, though they be pos sessed of a substantial bank balance, find it either profitable or agreeable to simply “kili time.” In these days of needed activity women are turning thought and attention to the things that count and even club iife is changing somewhat in character from mere entertainment to lines of achievement. Perhaps it is safe to assume that any community taking stock of its womanhood and elevating to highest rank any number of its outstanding women, would inevitably and naturally turn to these who are accustomed to make the most of the fleeting hours and days for the betterment of their homes, their city, their State, their country. A PRAISEWORTHY MOVEMENT St. Petersburg Elks are deserving of commenda tion for their sense of justice as evidenced by their proposal to provide a memorial tablet and sun dial to commemorate the bravery of Miss Mary Buhner in bringing to shore her mortally wounded school mate, Miss Dorothy McClalchie of Montreal and St. Petersburg. Mary Buhner’s bravery and cool ness have been heralded over the country and many remarkable tributes have appeared in news papers and magazines. It is a fine thing that the Benevolent and Protective Order cf Elks has de cided, through the St. Petersburg Lodge, to per petuate the splendid deed of heroism performed under the mest distressing and trying circumstances. Every Elk throughout the land will rejoice ir. the action of their St. Petersburg brethren. SAID THOMAS A. EDISON As I approach my seventy-fifth birthday"' let me repeat that I have been through five business depressions during my business life. They all act alike. This latest one, which I believe we, are just about starting to leave behind us, has acted exactly like all the rest. These who, if their business feil off 66 per cent, increased their selling efforts 75 per cent, have, I believe, pulled 'through as it there were nc depression. Moreover, the efforts ol such men tended to shorten the periods of depres sion. If I have any message for the business world at this time it is to intensify cur sailing efforts. —■■■February 1 I, 1922. LIFE IN ST. PETERSBURG (Turpin Springs Leader.) For the information of tiiose who might wish to go down and enjoy the night life in St. Peters burg we have gathered the following data: You can mingle with the throng until !!•;!<) p. nr. At that hour the throng retires, and you will be looked upon with suspicion until midnight, after which, if you are still roaming about the streets, you will have to explain to the cops. THE EINSTEIN STUFF Tho Einstein theory's doubtless grand, but it’s too hard to understand, to make it worth my while: my dome of thought is gray and o'.d. and it might crack if asked to hold a burden of that stylo When soulful pet pie come to me to tall; of relativity I tell them to vamoose; I have tho courage to admit that Einstein hasn't made a hit compared with Mother Goose. 1 have the cour age to declare that I’ve no golden hours to spare for theories punk or grand, which makes mo sit up in my bed and wear a poultice on my head, if 1 would understand. I read m.v treasured Moth er Goose, which jars no mental rivets loose, with its sustaining rhyme; I read efcats abducting spoons and milk cows jumping over moons, and have the blamedest time. And what 1 learn from Mother Goose I find is of the greatest use, it helps me day by day; but if 1 mastered Einstein’s bunk it wouldn't bring me in a plunk, or hell) pro vide the hay. It would enable me, perhaps, to look with pity on the chaps who pass up all such lore; who store their minds from almanacs, and all day long get down to tacks and do the useful X chore. LAKELAND EVENING TELEGRAM, THURSDAY, JULY 6, 1922 (T - ■■■= I Have the Paper Foliov/ You! No use secluding yourself in the north wood, in the moun 'tains cr at the lake—if you can keep up-to-date by hav ing our paper follow you. All you have to do is to send us your new address, to gether with the old address, and the paper will come to you. It will keep you in touch with the happenings in your old home town. Lakeland Evening Telegram l— * 1 / <■ ii ■ i ■ ii—— i iwwif m (AUDITORIUM I I FRIDAY ONLY I B 'driAi tf."& y■ TznvnaK****. I WESLEY BARRY “DINTY” i If you have never seen this play I you've a wonderful treat in I store. You owe it to yourself H to see this picture. BOYS, I'Ol'NT YOLlt | FKEI'KLES I Every boy who has ten freckles |j lon his face will be admitted 8 free to the matinee perform- B aance Friday. Boys, count your ■ freckles —and save that dime — B they're worth money. 8 “GO GET ’EM HUTCH” I Sensational serial play that will please everyone. Come see it! Admission 10 and 25 cents cMawi.Lm>iu.uißiaMiMH SATURDAY A Big Western Feature lie’s Buck Again WILLIAM (GILL) RUSSELL —in— “ The Roof Tree” ; His latest release. FROM OUR READERS A REMINISCENCE Editor Evening Telegram: As I sit "untler my own vine and fig tree,” with "Old Glory” floating over me, my mind reverts to scenes of my early manhood. Sixty-four years ago I de livered my first Fourth of July ora tion. I was 21 years old and just grad uated from our State University at Oxford, Miss. The occasion was an old time bar becue celebration of the birthday of our nation. How my heart tingled with pride as I faced that great crowd and spoke of the glorious struggle our ancestors had with the "Mother" country. The closing sentence was, “When I come to die I hope my last lingering glance will tell upon the Stars and Stripes still waving over ‘The land of the free and the home of the brave.’ ” My audience to a man was with me in sentiment. Four years passed, but times had changed and at the same place I made a secession speech and organized a company for Confederate service and fought to the bitter end. The world knows the result. We were over-powered and returned to our southland made desolate by van dal methods. We failed to establish the Southern Confederacy bu£ we are not ashamed of the part we took in the great and glorious war, for we were fighting for what we thought was right. No animosity exists in our hearts against the men who fought for the Union. Ex-Confederates, their sons and grandsons during the administrations of McKinley and Woodrow Wilson proved by their actions that they are loyal to the flag and are true American citizens, and, as such, claim all the rights and privileges guaranteed by the Constitution of the United States of America. Hence we claim the right and en joy the pleasure of celebrating the Fourth of July in a patriotic manner. Respectfully, J. A. COX. July 4, 1922. STOMACH TORTURED? TRY YEAST But Be Sure It’s Ironized Yeast You can’t give your job the best that's in you, if you suffer with indigestion, dyspepsia or other distressing stomach ailments. The thing to do, if you want to feel in tip-top condition, with never a thought of stomach trouble, is to try Ironized Yeast. Simply take two tab lets with each meal. In all probability you will notice highly beneficial results within the first 24 hours. Yeast, as everyone knows, contains certain elements which have a wonder ful effect on the functioning of our stomachs, and in toning up the system. But Ironized Yeast embodies the new scientific process of ironization which makes yeast just doubly effective. For get stomach troubles and keep yourself 100% efficient. Get Ironized Yeast to day. To try it free simply mail post card for famous 3-Day Test. Address Ironized Yeast Cos., Dept. 16, Atlanta, Ga. Ironized Yeast is recommended and guaranteed by all good druggists. Try a MILD FIVE POINTS CIGAK After one you will want no other kind- Sold at all Cigar Counters sc—Mild Five Points Cigars—sc Daily Fashion Hint SIMPLE FROCK, SMARTLY TRIMMED Red-and-blue embroidery inspires a feeling of gaiety in this straight-line frock of black silk cashmere. The embroidery forms a deep band on the full sleeves and is arranged in girdle effect about the waist. The same re sult may be gained by the use of one oLthe / Paisley or colorful silks em pfoyed in applique fashion. Medium size requires 3 yards 54-inch material. Pictorial Review Dress No. 9911. Sizes, 34 to 44 inches bust and 16 to 20 years. Price, 35 cents. EXCURSION TO HAVANA PALATIAL STEAMSHIP “CUBA” Tickets will be on sale SATURDAY, JULY 8, and for all trains scheduled to arrive Port Tampa by 2:00 p. m. SUNDAY, JULY 9, limited returning to reach original starting point by midnight ot Monday, July 17, 1922. , (i Round Trip Fare From LAKELAND $37.00 ONE FARE FOR THE ROUND TRIP from Jacksonville and all At lantic Coast Line stations in Florida south thereof. TICKETS IN CLUDE MEALS AND* BERTH ABOARD THE "CUBA.’’ NO PASSPORTS OR OTHER DOCUMENTS REQUIRED SCHEDULES OF THE STEAMSHIP "CUBA” FOR THE EXCURSION Lv. Port Tampa 2 p.m. Sun. Lv. Havana . .10:30 a.m. Tu.-Sat. Ar. Key West „7 a.m. Mon. Ar. Key West. 6:30 p.m. Tu.-Sat. Lv. Key West 10 a.m. Men. Lv. Key West. 8:00 p.m. Tu.-Sat. Ar. Havana 5 p.m. Mon. Ar. Pt. Tampa. .12 n’n Wed-Sun. For tickets and further information call on or address the undersigned. 4 F. S. PATE, Ticket Agent Phone 451 Blue Lakeland, Fla. W. D. Stark J. G. Kirkland W. R. O’Neal L. W. Lambert Div.Paßs.Agt- Div.Pass-Agent Dist.Pass.Agent Dist.Pass.Agent Jacksonville,Fla. Tampa, Fla. Orlando, Fla. St.Petersb’g, Fla. j j ATLANTIC COAST LINE THE STANDARD RAILROAD OF THE SOUTH Dugger Lumber Company Incorporated / .-Jo Foot of Main Street Phone 400 ROUGH & DRESSED LUMBER YELLOW PINE & CYPRESS SASH, DOORS & MILLWORK, BRICK, LIME, CEMENT SLATE SURFACE ROOFING COMPLETE HOUSE BILLS A SPECIALTY Prompt Service—Low Prices*—Quality Guaranteed —hidden treasure 1 1 ; i . * Formerly, pirates buried their treasures in the sand —and seldQm found them. . J w* ■ •■■■■ - -f Today, such unsafe methods are unnecessary and are not practiced by the best business people. Then don’t persist in hiding your treasures. Put them in a safe deposit box where they will be safe and where you can always locate them. Our boxes rent from $3.00 to $6.00 per year, and you have access to them at all times during regular banking hours. First National Bank OF LAKELAND inh'avTyiM iVJ*. No more spoiled baking TODAY, 'cry baking the Rich land Lily way. Put ycur biscuits or muffins into the oven, knowing that they will come out a golden treat for hungry •folks. Cookies and cakes, too — the kind that kiddies want before they’re cool —are baked with Rich land Lily Fleur. Every baking is a success —no wasted ingre dients cr discouraging failures. Richland Lily things are always tempting because Richland Lily Flour is milled with conscientious care from the best soft winter wheat obtainable. There need be - no guesswork in ycur bakir.g hecausc Richland Lily Flour has proven itself dependable by forty years of baking service for the finest cooks in the South. Start baking better things by ordering a sack of Richland Lily Flouc today. . BRYAN, KBEFE & CO. , Wholesale Distributors TAMPA, FLA. Richland Tily ffour CHAS. TIEDEMANtI MILLING CC 0 Fallen and ColUnavMe, tlltnot.