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J..' FRIDAY, JANUARY 1 1915 THE PALATKA NEWS, PALATKA, FLA. V .. , . . . . . .. .- . . . ; . . , - -- - I i . : " -' Coats Like "Pickin"emUp" No use to ever get chilly when you can buy coats at such prices. A few Capes and o nr" Coats, values to $7.00 &)D Coat values to $12, Coat values to $15, ? rr at D.yo Coat values to $20, g gg All others in proportion. It is Wasteful To Miss These Waist Bargains The shattering of regu lar prices has been com plete -these charming stylish Waists now bear ridiculously low figures. One lot, about 300 Waists, $1.00 to $1.50 values, Clearance r Sale, at 3UC One lot Lingerie Waists, (r values to $2.00, at . . . kJOC One lot Waists, values to 1 A f $2.50, at . Lace and Silk Crepe O If Waists, values to $4.00 Lace and Silk Waists, Q QC values to $5.00 at . . . OtVO Children's Coats Sacrificed $1.50 values at 98c $1.75 values at 1.25 $2.00 values at 1 39 $2.50 values at... .... 1.69 $3.00 values at 1.95 $4.00 to $4.50 values... 2.95 $5.00 to $6.00 values. 3.95 $7.00 to $8.00 values .. 4.95 A Clean Sweep of Winter Underwear Children's Fleeced Shirts and Drawers at 10c. OC- 15c, 19c, worth to. .. . Children's 35c gar- Oc mentsat Ladies' Shirts or Drawers. Values up to 35c, at oCp Clearance price." Ladies' and Misses' 50c Shirts, Drawers or Un- OQ. ion Suits, at OV 75c garments at 59c $1.00 garments at.. 75c $125 garments at . . 90c $1.50 garments at . . 1.00 Big bargains in Hosiery, Ribbons, Collars, Ties, Gloves, Fancy Goods, Art Linens, Bags, Belts, etc.' Our Great Annual Clearaway of Winter Mer chandise, Begins Tuesday, January 5th Always Famous For Unequalled Bargains Values This Year Are Greater Than Ever Before. Come ! A complete clearance of all Winter merchandise from every department in the store is absolutely necessary. We will not carry over any of these goods until next season. Clearance is the one idea dominating this sale. Price reducing has been a matter of cutting down former figures to a lever that will guarantee quick-action buying on your part, Everything must go regardless of the losses we sustain. SALE STARTS TUESDAY, JAN. 5, for TEN DAYS. L . ALL WOMEN'S COATS AND SUITS MUST GO. The Ready-to-Wear Department must be swept clean of all Winter apparel. And it surely will be if unequalled bargains are appreciated. Former prices cut in half and less on this seasons most popular styles in coats, suits, dresses, skirts, etc. Dresses Sacrificed You never saw such big val ues as these. Many go at less than half price. We must clear them out. One lot Serge Dress es, $5.00 values, at.... A few values up to $12.50, at One lot Serge Dresses, $7.50 value at Serge and Silk Dress- (J Q C es, values to $15.00, at Did J Silk Dresses, values Q QC to $18.50 at..... OiD J $18.00 to $40.00 Silk Dress es at JUST HALF PRICE. Children's Serge and Cotton Dresses at half price. Suits Sacrificed No need of wearing that old shabby suit when you can get a new one for such a ridiculous ly low price. Values up to $15.00 at $16.00 to $20.00 val ues at $20 to $25.00 val ues at $30 to $45.00 val ues at 6.95 8.95 12.50 19.50 Some especially good suits in extra or stout sizes in this group. 2.95 4.95 3.95 YOU CAN SAVE " YARDS OF MONEY" ON DRESS GOODS Striking examples of the great bargains this sale offers will be found in the Silks and Dress Goods section. Handsome, desirable patterns and all good weaves at most drastically reduced prices 1.25 36 in Satin Messaline, black and leading colors, regu- 7Qn lar 1.00 value, this sale Uu 36 inch Fancy Silk ir Crepes, 75c value, at. . . Tub 27 in. Cheney Bros. Fancy Foulards and Messalmes r j sm.uu value at 36 in. Silk Poplins, 1.25 value at 40 in. Silk Poplin, 1.50 values at 95C 1.19 40 in. Crepe de Chim $1.50 value at 36 in. French Serges and Wool Poplins, values to Jr. 75c, at 4DG 54 in Chiffon Broad- 1 1 Q cloth, values to $1.75, at g 50 in. B roadcloth, 1.25 value, at . . , 45 in. Roman Stripes Pflft Serge, $1.00 value at .? OjU 79c SKIRTS ALMOST GIVEN AWAY One lot Wool Skirts, values to $5.00, at.... 2 J C I One lot value iTj I S7.50. at One lot value to $8.50, at, $4,95 "3.95 STAPLE DRY GOODS SACRIFICED Here are some of the greatest bargains you have ever had an opportunity of buying. A saving to you of 25 to 50 per cent. (If) vHs. Fancv I Red Seal Dress I Roman Strinps f 1500 yds. Fancy Dress Ginghams Blue Chambray, at Good Apron Checks at Fan cy Outings, worth 8c, at 5C 5C 5C Amoskeg Apron rn Checks at. .. ... Gingham, at 9 Crepe Ginghams in beautiful plaids 15c value, at 'OC Kimona Outings, ir 15c value at Eden cloth, sold. everywhere at 15c ' "C Beautiful Madras Shirt ing Stripes, 15c and 18c value .. 1 2C Roman StriDes. Cotf nn Crepe, 25c value. at ;.. I5C French Gingham, beau tiful plaids, 25c. value ....).. '5 Fancy Soisette Shirt ing Stripes, silkfi- nish, 25c value t. Plain Soisetje, black white and colors, 25c value... ..(.. Staple Dry Goods Less Than Ever Sic 36 in. Bleaching, 8c value, at D Hill or Lonsdale Bleaching Berkley Coronet nr Cambric. . : Vc Lonsdale Cambric 10c Berkley 60 Cambric . . 10c 39 in. Fine Sea Island Cotton 36 in. Unbleached Cot ton, 8c value 36 in. heavy Brocom Cotton, 10c value 81 in. Pepperell Brown Sheeting . 90 in. Pepperell Brown SheeUng. . 81 inch Pepperell Bleached bheeting . . 90 inch Pepperell Bleached Sheeting ..:- w BOYS' DEPARTMENT Get your Boys' Outfit how and save 25 to 50 per cent, on the usual price of such garments. BOYS' SUITS 2.75 5C 6c 75c 23c 25c 25c $3.50 value at Clearance Price $4.00 value at Clearance Price $5.00 value at Clearance Price $5.50 value at Clearance Price $6.00 value at Clearance Price $7.00 value at Clearance Price $9.00 value at Clearance Price $10.00 value at Clearance Price n p.!m i 2.95 3.75 3.95 4.15 4.65 6.75 tf.45 REEFERS $2.50 value at Clearance Price $3.00 value at Clearance Price $3.50 value at Clearance Price $5.00 value at Clearance Price $6.00 value at Clearance Price $7,50 value at Clearance Price 1.50 2.00 2.25 3.75 4.00 4.95 MACKINAWS 2.95 3.95 25c and 35c Shirts or Drawers . 50c Union Suits at f 85c Union Suite at $5.00 value at Clearance Price $6.00 value at Clearance Price $7.50 value at nr Clearance Price 1tiZ3 FLEECED UNDERWEAR 23c 39c 55c OUTING PAJAMAS 50c value at the Clearance Price.-. 65c value at the Clearance Price . . $1.00 value at the TQ Clearance Price . . 1 0 u 39c 49c BOYS' FLANNEL TOP SHIRTS $1.00 valu at the TC. Clearance Price . . j(j $1.50 value at 4 fJC Clearance Price I.U3 HATS AND CAPS 25c value at the Clearance Price . . 35c value at the Clearance Price . . 50c value at the Clearance Price . . $1.25 value at the Clearance Price . . 21c 25c 40c 90c Boys' Sweaters way down ; Boys' Shoes, Pantsi Shirts, Blouses, Gloves, tt.. Nn.u. "e j v i r. il . - , I ijciu, uupciiucra, vrariers. jjveryuung in uus i Department at cut prices. Duck or Sail Canvas One-Third Off 8 oz. Duck, worth 18c, at ....... 10 oz. Duck, worth , . 22c, at I4C 12 oz. Duck, worth 25c, at .....;. I2C i6c BIG BARGAINS in Party Boxes, ? Towels Table Linens Bed Spread? LaceCurtabs PortlereMB Curtain Goal Etc.. Etc. THE GREATEST SACRIFICE SALE WE HAVE EVER HA T(HE EARNEST COMPANY! COR. THIRD AND LEMON STS., PALATKA SHOE DEPARTS CLEARANC This depart:: has its share of t values; they mu be cleared out. V One lot Lace and But ton Shoes, values Q C to $2, Clearance J J One lot Ladies' Gun Metal, Kid and Patent Leather, Button and Lace, were $3.00 to $4-00 January Clear ance Price One lot odds and ends high grade dress Shoes, S3.00 to $4.00 ft AC values at ZiTu One lot Ladies' But ton Russia Tan Calf, $3.50 to f 4.50 values at 15.00 to $6.00 values in fine patent leather at 20 per cent. off. All other shoes at 10 to 25 per cent, reduction. Odds and Ends in Children's ' Shoes at a fraction of former price. 1.98 2.98 Comforts and Blankets Sacrificed $1.00 Blankets at 85c $1.75 Blankets at 1.35 $2.50 Blankets at 1.95 $5.50 Blankets at 3.95 $6.50 Blankets at 4.95 $10.00 Blankets at .... 7.95 $1.75 Comforts at 1.35 $2.00 Comforts at 1.49 $2.25 Comforts at 1.69 $2.50 Comforts at 1.89 $3.00 Comforts at 2.25 $3.50 Comforts at 2.75 Bed Sheets at Big Saving 72 x 90 Bleached ofi Sheets, 39c and OOC 72 x 90 Bro wn on Sheets OJC 81 x 90 Brown At Sheets 4C 72 x 90 and 81x90 Bleach ed Sheets, 65c value 81 x 90 extra heavy Bleach ed Sheets, 75c value 81 x 99 extra heavy Bleach ed Sheets, 80c value gCJ J "-1 '"