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Volume XXXII Number 50 THK Pl'XTA (JORDA H Kit I. It, rrxTA HORDA, FLORIDA Thursday. Iecember 2.1rd, I9j) 3 funta dorfca lralb Published Every Thursday entered at the Post Office in Punta Gerda, Florida, as Second Class Matter PAUL K. GARRETT, Editor and Manager PIM A GORDA PI HUSHING COMPANY, Publishers PAUL K. GARRETT, Pres. ADRIAN P. JORDAN, Vlce-Prei. A. C. JORDAN, Stc'y-Treas. ' Foreign Advertising Representatives American Press Association, New York, X. Y. SUBSCRIPTION RATES One rear ti.XN lx months 1X09! three months 75 cents: payable In advance. Hi m'ttanoea should be made by check, postal or express money order or recUterad letter: one and twp cent stamp wUi be accepted In pay ment of small amount;. In ordering chunice of address, please five old as well as new address. Sub scribers failing to get any fssu of the paper that may pet lost In the mails will be supplied with extra copy on request for same, if supply of that particular Issue Is not exhausted. Subscribers desiring subscription' discontinued on expiration, should notify the office in writing on date of expiration, otherwise It w'll be continued at regular rate of subscription until notice to stop Is received. ADVERTISING RATES Display, run of paper, matter to be set, 35 cents per single column inch, eiich insertion: plate matter, with no type to be set. 25 cents pi.r Inch; preferred position 10 to 20, "Island" position 33'j per cent, idditionnl. Locals 10 cents per line, six words counted a line. Classified idvertlsing 1 cent per word. Legal advertising at statutory rates. Copv for adver tising and changes should be in the hands of the printer before Tuesday noon of each week. Cards of thanks, obituary notices, other than news mentions, resolutions, etc., charged for at rate of 1 cent per word. Notices of entertainments', where charges are made, except church services, charged for at regular advertising rates. Articles in behalf of special money-making enter prises, purely advertising, .will be charged for. STATE PRESS EDITORIALS We need r Florida: Reapportion ment; a Democratic part' conven tions of what the newspaper publish ers have been up against the past tion; tax reform; more accommoda- year. We thought we were going tions for students at the Florida state lo get cheaper paper the coining institutions of higher learning; and j year, but the Editor & Publisher of less ohief executive interference with December 4th says one big paper home rule. Tampa Tribune. j Company has jumped the price of paper up 2 cents per pound for the When you to down the hill of life into the valley, and think over your deeds and what has happened to you, the snubs and sneers, the blows and curses, will make so little difference that you can hardly remember them. But if you can renumber that your once strong hands helped bleeding feet through thorny places or over burning sands, that they eased the burden on weary shoulders, that they held the shield over unprotected heads, that they guided wandering steps into the right paths that yotir hands did or tried to do even a few of those things then, though weary and alone, you can go on undaunted into the shadows with no light but that which faith tells is somewhere ahead. Ocala Star. first six months in 1921. Another big company has announced an in crease of one cent a pound, while another will continue at the same high price now in force, and these three big companies control the paper situation, unless there is enough for eign paper imported to break the prices, and this is very doubtful. Wauchula Advocate. The eggplant shippers this fall when they attempted to buy paper to wrap their plants in learned some- DIXIE I I I i i i HIGHWAY I v I GARAGE We employ only the best work men and guar antee satisfac tory work on any kind of car and you will find thnt our char Res are fair. Open all lime. We buy, tell and O e r ha ii I old a vs. J. H. KKAIjKV, T X MANAGKR X Florida's Growth The increase in population in Flor ida cities shows the south end of the State to be the best the tail Is now wagging the dog. The Tampa Tribune has pointed out that this difference between the two part of the state can be due to no other one thirffe so much as to the fact that south Florida does things, and tells about it, wthile the rest of the State with the exception of Duval county believes that "all things come to him who waits," and " if the rav ens fed Elijah, how much more will they feed me, O, you of little faith?" and all that. Out of forty-seven Florida cities and towns reported so far by the census bureau, afl but five have shown an increase. The five that failed to grow are Jasper, White Springs, Lake City, Greenville and Lee all of which are in the north- JVern part of the State. A I The cities and towns of South X j Florida have shown increases rang 5 ing from 440.1 per cent of Miami, Viand the 248.8 per cent of St. Peters jburg down to a lesser figure, but XI the increases is in them all. j If we keep on advertising and x ;make good our promises and welcome V IT t In HP: ' SSI ShBSi o.v..':v:.vv.i.v. -3 The Social Message of Jesus STATE PRESS EDITORIALS the stranger to a home and a good j time at a reasonable price we will retain his trade. Advertising oulyj helps to get them here; what do we j do to keep them here? West Palm Beach Tropical Sun. I i g f 2 JONES BROTHERS MARKET Marian Avenue lu the Smith Rlock Everything is new and clean and wc are better prepared than ever to serve you. Native and Western Meats "Service and Satisfaction' C us serve ou. is our motto. Let ..-X" :x:x:-:-:xx:-:-:w-w I I i 5x jave your Qjd Jjres Re - Jreaded WE STAND RACK OF EVERY JOR WE TURN OCT. Smith Tire Service Bt 8. J. Dl'KCAN-CLABK. (Chlcwo Bventna Post.) EVER did the world need more than now to hear the authoritative voice of Jesus. If we are to bring order out of chaos, peace out of conflict, brotherhood out of clash of class and group, we must return in humble spirit to the Bethlehem manger, to the Nazareth shop, to the market place, the seashore or the mountain side, where the message of Jesus was spoken to the hearts of men. Jepus believed in man. It is well to empha size this fact in an age of cynicism. There was no room fm despair in His philosophy. He came into a world where force and fraud and oppression prevailed, and to the hour of His triumphant death He never doubted that love and justice and freedom were possible in human re lations. Jesus believed in man as a potential Son of God. His ideal for society contemplated the emancipation of man from the control of material things. Mammon should not rule; there should be no occasion for anxious thought concerning any need of the body; the spiritual nature of man should be free to realize its highest destiny. In the program that He worked out as He toiled at the bench He planned that service should be the motive and co operation the method in human industry. We have substituted self-advantage for service, and mutual exploitation for co operation. While these rule in motive and method we shall never realize the happiness He desired for us the happiness we seek. Jesus set small store by charity. The philanthropy of almsgiving was to Hinfa mere cloak for the imperfections and inequities of human relations. He put all the emphasis of ms leacnmg ana example upon justice and love. In a world ! where these prevailed charity would be unnecessary. we nave traveled so tar Irom the ideals of Jesus it is not easy to restore them. But there is no other way to find a per manent solution for the troubles that disturb us. His road is the only road. It involves sacrifice. We cannot avoid the cross. But beyond Calvary lies the realization of our hopes. It is not enough that the spirit of Jesus should be wor shiped in our temples or revered in our homes. It is not enough that His sympathy and help should be expressed in our hos pitals, our orphanages, our institutions for the poor and the afflicted. To be satisfied with this is to evade the real challenge of His message and to lose the real meaning of His promise. The spirit of Jesus must be brought into factory and mine and bank and railroad system; into store and office. It must reveal to us that man is more than the machine with which he works; that material wealth was meant to be the servant, not the master, of the human soul; that the mak ing of a life is the supreme thing, for which the making of a livelihood is merely incidental. Until we get this vision, we will approach the solution of our problems without true understanding. It is time that men who believe in Jesus should make their faith count not merely in religious observance, but in human relations; in civic duty; in business; in industrial man agement; in the tasks of office and workshop. The hope of the world rests upon the leadership of Jesus. If J. J. Mendenhall is pardoned three Florida men must put their stamp of approval on arson, seduc tion and murder. Florida Chief. Does advertising pay? Always, and sometimes it makes a fortune for the man who foots the bill. An At lanta soft drink concern, with its modest capitalization of $50,000, in creased its assets by $1,3 70,000 in its last statement, and is now worth $6, 572,647. It has $3,283,000 in real estate and a $2,924,898 surplus, all built on advertising. An automobile corporation reports increased sales of over $13,000,000 last year due to ncreased advertising. A cereal com- Cniversity Should he Closeed CONDITION'S at the Gainsville state university hare reached a point where the institution is a riissrvapo tn Florida if the dispatches sent to the press are to be relied upon. Last week was a banner week for idiocv among fhe pupils of the universitv and disgraceful actions have been the rule rather than exception. The pr&ctioe of hazing, which is but tin- food of fools, has been reBiisitated and t)he faculty is unable to stop the lawlessness which threatens to dis rupt the institution. Florida has spent nuch in an endeavor to maintain an educational institution that would be a credit to the state but the actions pany reports a gain in gross earninc; of $1,356,972, or 67 per cent in-if some of the pupils prove that a crease in two years. Advertising ; large element of the brute, the yahoo, did it. On the other hand, a biscuit ; the ruffian, has been permitted to company, which reduced its advertis- -nroll there. The state board should ing appropriation for last t year . shows . )ose no tlme in closlns th( institution profits shrunk from $731,172 to I u ,fAifc, .-. s. . aaa n ,i- uoc in optUUlJj, $422,371. These figures will prove i TVfPt'fst i n tr hnth in aHvcrticr.re .. non-advertisers. St Augustine Rec- ,elIect ,llan the brutes; those who ord. irun to "cave" look upon decency and deportment :.ioney to care for those of lower in- je brutes; those who methods, rather than Cnry A. Hardee's Opportunity. Cary A. Hardee has the loyaltv and confidence of more than a hundred thousand voters, who are not watch ing him to see whether or not he makes good, but are taking it for granted that he will. The people be lieve in Mr. Hardee and are exnectintr great things of his administration. He has the necessary ability, courage, energy, and Floridians know it. His devotion to the sacred institutions of this republic and his loyaltv to prop erly constituted authority amount al most to fanaticy, so it is natural to expect Cary A. Hardee to be the law I and order governor of Florida that , ? Calvin Coolidge has been to Massa-1 chusetts, and the Lord knows Florida I nas united dangerously away from j both the laws of God and man in the! T last four years. A little enforcement will be refreshing; a little more busi ness in government and less politics and the playing thereof in public affairs will be helpful to the common wealth. St. Augustine Record. as two good attributes in life.- simrnee Valley Gazette, -Kis BEFORE IT BURNS Cone in and let us insure your home or business estab lishment. You can not afford to put this matter off until tomorrow. T O -MORROW may be too late. Call or see L. T. Farmer and let him submit rales. t I f CORPORATE SECURITIES C O M F A TV V fi" First National Bank Building NOTICE TO PROPERTY OWNERS Why worry about that old leaky roof? We guarantee to fill i, seal, all holes, cracks, and crevices, making a complete routing over entire roof. Gl'AKANTKK TO KTOI' ALL LEAKS OH SO FAY. DO days trial before we accept your money. Write me stating kind of roof, and number of squares. Addrea. The Hoof Doctor, Care The Punta Gorda Herald. I J I X Telephone 247 Arcadia, Florida. K"X..;":"::":--::X"M..W ? ffEtr" mi a i . ... ,. inriMmas ureeung I I I V We gladly embrace this opportunity to wish a lierry and Joyous Christmas To all our customers employes and friends The Herald wishes all its patrons subscribers and friends a merry Christmas and a happy, prosperous new year. o This week's paper is not up to the Horald's usual standard in the. mat ter of live news but we have no apologies to make. It's Christmas time, and as everyone connected with the paper has worked overtime for several weeks, this week's paper has been purposely slighted in order to give the force an opportunity to en Joy a few days of leisure. I'unta Gorda people who imagined that the local merchants' stocks of holiday merchandise did not offer the j variety and quality of goods to be .j! found in other towns and cities, have j returned from their shopping trips iranmy admitting mat local mer chants are showing a bigger variety of high grade holiday goods and at lower prices than the merchants of much larger neighboring towns. Nearly all tire stores here are at tractively decorated, and the goods arc effectively displayed, indicating appreciation ol the value of adver- $ tising and reflecting progreaclveneaa evidently lacking in other larger Mendenhall, who murdered the two Eliot women in Tampa, is en deavoring to get a pardon before Catts gets out of office. The pardon ing of 'Mendenhall would be a fit ting climax to Oatts' administratidb. Possibly there may yet be a few peo ple in Florida who has not a con tempt for Gov. Catts and the pardon ing of this cold-blooded murderer would make that contempt unani mous. Wauchula Advocate. Joe Earman, editor of the Palm Reach Post and erstwhile buzzom friend of hizzouner, the Reverend Sidney Johnson Catts, governor of Florida, is in imminent danger of having his hide perforated with 28 buckshot, each weighing 1,000 pounds. Hizzonner got peeved when Joe fell out with him and wrote him up and says that if Joe writes any more of his double-leaded, capitaliz ed, editorials about him or his'n he will proceed forthwith to West Palm Beach with his rusty double-barreled shotgun and have a final settle ment with Joe. We have said that the governor is lacking in good man ners and appreciation of the fitness of things and this proves us right. He should wait until after Cliristmas, nt least. ! THE LAKELAND LAUNDRY f ? After being completely destroyed by fire several months ago, Is ' ngptin ready to serve youbetter than ever before. Complete new. equipment! The finest laundry in the South. VASSffi JONES' BARBER SHOP j ...4... 4. ........ Sincere Good te Wishes jj A Very Merry Christmas to the Great Throng of Customers Who Have Made This the Banner Year in Our Long Experience afl :: V ? V CHRISTMAS BOXES OF CITRUS FRUITS I ii 5 Oranges, Grapefruit and Tangerines packed ( order, separately or in Mixed boxes, making ideal Christmas presents. Leave orders t Iced and Fertilizer Store. !ra 4 I Southern Utilities Co. WRITTEN A. P. HATCH t;i occr and Confectioner i'unta Gorda, FlorrMa :