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The Winslow Mail GIRAGI BROTHERS, Owners and Publishers Entered as second-class matter at the postoffice of Winslow, Arizona, j under act of Congress, March 1, 1879 Official Paper of Winslow and the Arizona Live Stock Sanitary Board 1 Any erroneous reflection upon the standing, character or reputation of any person, firm or corporation, which may appear in the columns of THE MAIL, will be gladly corrected upon its being brought to the attention of the management. SUBSCRIPTION RATES Payable in Advance Three Months SI.OO Six Months - $1.75 One Year $3.00 No Subscription accepted for less than three months NOW FOR REAL FIRE PROTECTION It gives us pleasure to congratulate the members of the Winslow City Council who Wednesday night made a move that will mean much for Winslow in the future, in the protection of property from fire hazard. After considerable investigation the Council Wednesday placed an order for the immediate delivery of a modern fire pumping engine which should be received and will be in operation within the next two weeks and from that time on property owners in Winslow will rest at east as far as worry over serious disaster from fire is concerned. Winslow, as a growing city, has long needed the protection offered through a modern fire fighting apparatus, and the members of the Coun cil who so faithfully worked to reach that end are to be more than con gratulated for their efforts, for it will mean more than the saving of property, since it will follow—and quickly—that fire insurance rates will take a material drop. In fact the Council Wednesday night decided, following the purchase of the modern equipment, to immediately ask for a complete investiga tion of rates by the board of underwriters in Arizona and will demand that the rates on Winslow property, which are now among the highest in the state, be accorded an immediate revision downward. It is probable that this investgiation will be made sometime this month, following acceptance of the new fire engine and reorganization of the Winslow fire department, which must of necessity follow. We feel sure that the property owners of Winslow, who have felt that with the present fire fighting equipment and lack of water pres sure, their property has been on constant danger of destruction, will give the Council a vote of thanks for their foresight. FAIR PLAY There is hardly a newspaper in the state that has not risen in indig nation at the charges that Governor Hunt is making that the newspa pers have been literally bought because some candidates have been using the newspapers to further their candidacies through paid political ad vertisements. With already practically every newspaper in the state against the Governor, his ill-timed remarks and ill-taken stand attacking the newspapers has certainly put the governor in a bad light not only with the newspapers but with the voters as well, who believe in fair Play. SUMMER ADVERTISING There are some business firms that make it their practice to let up somewhat on their advertising in summer. Sometimes they may argue that many of their townspeople are away. But if that is the case, it is also usually true that a great many vis itors are in the region at the time, and are carefully looking over the newspapers, and making such purchases of things as they need. When people are away on vacations, they have considerable time in which they can put in shopping, and often buy more than they do at home. Frequently they like to carry some artciles home as a kind of souv enir of their trips. The firms that keep their advertising up through the summer draw in a lot of transient trade of people who are visiting in the locality or who pass through it as tourists. A great many firms have goods in stock at this time that will be a source of expense if carried over to another season. Styles may change, money has to be borrowed to carry goods that do not sell readily. A great many enterprising firms find that they gain the best results by cleaning up their stock very largely as they go, and getting fresh goods on their shelves. They accomplish this result by advertising freely through the summer. It is tremedous help to a firm if it can give the impression that it is pushing for trade every day and week in the year. The firm that ad vertises constantly gives that impression. It makes the public feel that it is alert all the time to pick up goods at a bargain, and pass its good values on to the public. Metropolitan department stores know the game of merchandising, and it is noticeable that they keep up a great deal of advertising through the summer. If it pays for them, it will pay for the stores in Winslow. FRIENDLY TOWNS Small cities and towns that do not have a “Welcome” sign on every main road leading into the place are regarded as ‘slow ’ and out of date. As a rule, the signs emphasize friendliness regardless of whether the community has it. Once upon a time, it is related, there was a man who believed in signs, and taking the one at the edge of a strange town literally, he drove in and prepared to be real friendly. He sat on the curb for an hour and not one person even looked friendly, much less asked him any questions about what luck he was having among strangers. This is a mistake common to us all. We boast of our friendliness, and advertise the fact to the world, but we never exercise our shaking arm on strangers, and never discommode ourselves in order to give them pleasant remembrances of their visit. The touring season is at hand. Thousands of motorists are going to be passing through . Some of them will stop here if they get the right kind of a reception; more of them will be our guests if we show ourselves hospitable. If we are going to be friendly, let’s loosen up and act human when a stranger comes within. AUGUST^ What is the matter with August? It is the only long midsummer period of hot days, few showers and no holidays. There is not even a suggestion of a national celebration between Independence Day and Labor Day. August was not always the forgotten month of the year. In early times the name was unknown. When the year was divided into ten months by the Romans the period of heat and humidity marked by dry rivers, lakes and. creeks was called Spxtilis. History says it was C aesai who changed the seasons and gave us the month of Augustus, now short ened to August. ■Why not consult the goddesses. Ceres, Pomona and Flora, and get a proclamation naming some day in August for a national festival, in commemoration of the cereals, fruits and flowers? Or why not get some fabled mermaid-nymph to set apart a day for national aquatic sports and liven up the month of August? There are enough days to spare, the time between light and darkness is long and the danger in outdoor revelries is not so great as in some other seasons. August days and vacation-time are too bright to be passed in the hunt-drum of every day existence. THE HOME NEWSPAPER If there is anything in your town worth talking about, ten chances to one your own' newspaper had a hand in. putting it there. Every town gets its money’s worth through the home newspaper. It’s the wagon that carries all your goods to market . It ought to be kept in good repair. It will pay to grease it, paint it and keep its run ning gears in good shape and shelter. It is the guardian and defender of every interest, the forerunner and pioneer of every movement and the sturdy advocate of law and order. A MANUFACTURING RECORD The Ford Motor Company just recently turned out its 14,000,000th car, thereby passing a notable milestone in modern industrial history and probably making a record for all industry and all time. If there is now, or ever was, any manufacturing concern producing a sizeable commodity of any sort to the number of 14,000,000, it would be interest ing to learn of it. In financial receipts, likewise, this must be a record for any busi ness institution. Mr. Ford—who is the Ford Motor Company—seems to have sold more dollars ’worth of a certain kind of merchandise than any other individual manufacturer, past or present, American or for eiSl1 Yet this is probably only the beginning of really modern industrial development. Ford, as a captain of industry, may seem a pygmy to the industrial giants of the future. What is done now in one line may be done far more notably in the many lines. ’Who will be the first super-Ford, and on what machine or other desirable commodtiy will he base his success? The mere effort to guess that may set creative minds to working along new and useful lines. o Giragi Brothers, publishers of the Winslow Mail are making that town sit up and take notice that they have arrived. Just recently they con tracted for a new web press and hope to install it in their new building. For new comers to that city, they have shown a remarkable amount of progressiveness along with abiding faith in it. —Coconino Sun. I Sombwhg !£LLS ) Jm -i * \ l we fvje hn? X \rX she 3vl 1s etin. G. A. V A W S . You do not have to be-lieve’ this, but there is a man in south’-ern Cal-i-for’-nia who has nev’-er told a Ford joke, cracked wise a-bout’ the P. of W. fall’-ing off his horse or re-peat’-ed any of the tales ex’- tant con-cern’-ing home brew, moth’-ers-in-law or a girl’s walk’- ing ex-curs’ion aft’-er an au’-to ride. (Explanation—He was born deaf •and dumb. THINGS I WISH MY WIFE W OULDN’T DO. Ask foolish questions concern ing the immediate past when I steer home late from a business meeting. v C. L. M. —o — We note with some anxiety that the old Biblical line,” and a little child shall lead them,” has been changed to read, “And a little child shall tell them.” —o — It all depends on what stage of childhood is indicated. —o — If the mid-Victorian definition that took in flappers up to sixteen or seventeen is meant, then there is no doubt that a young child could tell them plenty. —o — Why not something like this— “ And a little child shall tell ON them.” *—o It has happened. Ask any girl with a little brother. —o — Some ice-men might also be able to give pertinent testimony, too. ■ —o — Pat Harrison, in a speech to the senate: “The spokesman for the White House, otherwise known as President Calvin Coolidge.” ■ —o — Taking this as a precedent, high school valedictorians may say in the future “That well-known real estate man and home-brewer, Geo. Washington.” Snake Dance propaganda emanat ing from Holbrook states that the route from Holbrook is replete with gas stations, telephones and signs. And if one looks closely be hind the first sign, one will see Holbrook. o— POOR LITTLE AUDREY! Unfortunate little Audrey was a very praiseworthy girl and took a great interest in household affairs. So it was no wonder that one day when the family was riding and her father said “Oh, dear. I forgot to turn off the gas under the beans” that little Audrey said, “Oh. let me take the wheel while you run back and look.” The poor child was incapable of steering tbe auto, so when her father let her have the wheel .the car skidded and turned over. Ev erybody escaped except little Aud- THE WINSLOW MAIL INSIDE INFORMATION Editor Mail: One was reminded of Ye Good Olde Days this week when passing along Kinsley avenue, where Mr. Barncord is obliterating the old Bank of Winslow building, for there with the dust of the last two decades somewhat shrouding their former stately splendor stand four old “hay burner” shays of the days of yore. We are wondering how many mothers and fathers of our present Shieks and Shebas took their courting day spins and moon light buggy rides in those old rub ber-tired conveyances? We also wonder if Mr. Daze intends to ship them to Hollywood? V. H. rev, who was drowned in a road side ditch. After it was all over, little Aud rey’s father laughed and laughed and laughed, because he remember ed then that he had turned out the gas. after al. So the joke was on Audrey. (THE END) REST IN PIECES —o In this cold grave Lies M. T. Dome; Te was kissing the maid When his wife came home. C URREN TFTCTION “So I said to her, I’ll show you who’s boss in this house!” THE SECOND GUESS A Drama in One Act (Editorial note: This is the sec ond entry in the BULLETIN’S great play contest, in which the first prize is a ticket on the Lake Su perior excursion boat “Gefullte fische” over the Jewish holiday, Yom Kippur). Characters —A wife, a butler, a husband, another man. Scene—The library of the home of the wife, the husband, and the place of employment of the butler. Husband —“I know you love her, and you say she loves you. Well, I don’t believe THAT!” The Other Man —We’ve been friends a long time —I wish you had knever known, but since you did get wise, I had to tell you the brutal truth. She loves me, no doubt of it.” Hus —“Will you put it to a test?” T. O. M.—“ What test?” Hus.—“ Look! Here are two pis tols. You take one, I’ll take the other, and we both fire and fall as though dead. She is in the next room, and will rush in. The one to whom she goes first in her sup posed hour of bereavement will be the one she loves. Is that fair?” T. O. M.—“Fair enough, I am ready.” (They take the pistols and fire into the fire-place, very appropri ately. The wife rushes in from one door, the butler from another. The butler is young, handsome and less rigid in his manner than most butlers. They survey the two fall en men with enigmatical counten ances) Wife—“ They are both dead?” Butler—“So it would appear!” Wife—“ Darling! Alone at last!” (The butler takes her in his arms, and after a long embrace they stroll away and exit left cen ter). (CURTAIN) •o — + JUST BEFORE THE BATTLE 4* ♦ 4* + “. .. . Now listen! Don’t 4* 4* say you don’t want this set of 4* 4* books till I’ve shown them to 4* 4* you! ” 4* 4*4**i*4 , 4 , 4 , 4 , 4 , 4*4*4 , 4 , 4‘4 , 4‘ —o Horses! Horses! Horses! With Other Editors V ' DON’T PLAY WITH DYNAMITE AND NEWSPAPERS (Bisbee Daily Review) Giving false information to a newspaper is an offense punish able by imprisonment in Arizona. The law is a just one; yet it is one that is all too frequently violated. The law was violated in Bsibee a few days ago, and the public would be amazed to learn the name of the offender. When he gave out fictitious information in regard to the vacation plans of a local resi dent, he undoubtedly thought he was merely playing a good practi cal joke on a friend. As he is a reputable citizen and occupies a responsible position wjth a local firm. The Review accepted his word in good faith. As a result several thousand readers were mis informed and one man in partifu lar suffered considerable embar rassment. The publication of false informa tion in a newspaper may have seri ous consequences for all the vari ous parties concerned. The news paper suffers, for the public’s con fidence in its veracity is lessened. The erring informant suffers, for besides laying himself open to prosecution, all who learn of his misrepresentations thereafter con sider his word worth just about its weight in slag. And the person about whom the falsehood is pub lished is very likely to suffer, for one can never tell what unfore seen consequences may follow in the wake of false reports. False information has led to many a di vorce and to many a murder. False information led George Janovich to slay his innocent 24-year-old wife. The man w T ho broadcasts misin formation through the columns of the public press is doing more than breaking faith with his fel low citizens. Playing jokes thru the columns of a newspaper is about on a par with playing jokes with dynamite. POLITICAL ADVERTISING (Douglas Daily Dispatch) E. E. Ellinwood and Governor Geo. W. P. Hunt are seeking the democratic nomination for govern or . Their fight, for the democratic nomination is between themselves, and the Douglas Dispatch has no part in their political fight. Gov ernor Hunt recently attacked the paid newspaper advertising of cer tain political candidates of his own party, however, and in that the Douglas Dispatch does have an in terest. Any political candidate, or aspirant for any political office has the privilege of advertising his views and his stand on poltiical questions in the press. In this modern age, it would be impossible for every candidate to see every voter personally. The political aspirant of today resorts to direct-by-mail advertising, in letter form, to the voters, and then backs up the direct-by-mail adver tising with his advertising in the press. The candidate for any office who advertises in the newspapers is certainly not violating any ethics of politics. The amount that may be spent in such newspaper adver tising should never be permitted to be limited by anything other than the candidates and the party’s ability to pay. The statements made by any candidate and in be half of any candidate, in paid ad vertising in the press, are there for the public to see. Such method of telling the voters of the things for : * W i. s P I-A c rx ** * ™ A |S’ W > g? § hjH E 5 r 25 § W I > £ S 3 g ~ I ** I I 1 f W B r S f PS J 3 - X so ? mm ( r 03 j£ 'W' s S C/2 * • Proverbs Proverbs are sayings that are so obviously true that they cannot be disputed. “A stitch in time saves nine,” and “Judge not a book by it’s cover” are examples that apply to home-building particularly. If a house is built right at the start, repairs will not be needed for years. The difference in cost between right materials and poor materials is slight—but it will save many dollars. The actual building materials that make up a house mean much more than the style of archi tecture, or the color of paint. A house is judged in after years by what it is made of. Consider price when you buy, surely, but con sider QUALITY FIRST! J. D. Halstead Lumber Co. M. L. VETETO, Local Mgr. “ONE FOOT OR A MILLION” which the candidate stands, places him directly and squarely before the people. There can be no back ing down, and there can be no pro mising of one thing to one voter and of another direct contradictory thing to another voter. The newspaper of today accepts the advertising of any political as pirant, regardless of his political faith, or regardless of the political faith of the newspaper. The adver tising carried of course cannot be scurrilous or obscene. But the aa vertising columns of the newspa pers of the country are open tc any man who desires to expresi therein his own opinions, aims am ideals, and which advertising is no* used in assailing other persons. Advertising is one of the principa sources of revenue of a newspaper If advertising were not accepted from politicians, and if.political as pirants did not advertise, no pa per would be able to carry all < ? the so-called “news stories” sei t out by the politicians. Every poli tician wants to get his statements and views into the press, and there fore before the i Ablic. The news papers could not carry all of that matter as reading matter. It would crowd out of the press all of the real news. Papers of one political faith would refuse to carry the publicity of candidates of opposi tion parties. Advertising is the only outlet for the newspapers and for the candi dates. There can never be anv justification for an attack upon the advertising of a candidate, or of any other person who has a mes sage for the public, when it is made in a clear and clean manner thru the columns of the American press. o RED BLOODED MUSIC Mrs. De Pester: “Did you en joy the filet mignon in Paris?” Mrs. Nouveaux Rich: “Yes, I think it was the loneliest opera in the ■world." o Yuma —Floor space being dou bled in warehouse of Delta Seed & Feed company. FRIDAY, AUGUST 13,1926 “HOT SHOTS” By “BOLSHEVIK” BILL V It is more than probable now that Governor “Ma” Ferguson, of Texas, will soon have ample time at her disposal in which to cook “corn pone” and turnip greens for her Jim. —o — We would like to know who is going to get the newspaper head lines now since Aimee has been relegated to a few lines down in one of the lower corners. We recently read that the mak ers of a certain brand of soap (that School Girl Complexion variety), spent four million dollars for ad vertising in 1925. We can certain ly look forward to the time when all our girls (ages from 16 to 80) will have “a skin you love to touch.” —O — w Owing to the heat developed around our state capitol as the po litical campaign proceeds, we pre dict that Phoenix will have to leave her “Summer Resort Sign” hang ing out longer than usual this fall. Recently a poll was taken of the college students throughout the country to determine if there is more or less drinking bv students now than in pre-prohibition days. Half of the students think there more, and half says less; which is about the way we had sized up the situation. o HERE IT IS AGAIN A nervous passenger on the first day of the voyage asked the cap tain what would be the result if the steamer should strike an ice berg, while it was plunging thru the fog. “The iceberg would move right along, madam,” the captain replied coureously, “just as if noth ing had happened.” And the old lady was greatly relieved.