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FUTURE OF AUTOMOBILE INDUSTRY IS FORECASTED Six Months Survey Develops Facts and Tendencies Used Car Valuations to be Regulating Factor in 1922 By EDWARD S JORDAN § President, Jordan Motor Car Co. Six months ago I determined to find out, if possible, what companies and what cars would be likely to survive in the automobile industry. Therefore, in my travels which covered more than 75,000 miles and took me into every state in the Union except two, I succeeded in establishing contact with nearly every leading manufacturer in the industry and about five hundred of the most success- Edward S. Jordan ful distributors. This forecast is based upon the re- 1 1 suits of my investigation. < Market Is Studied 1 Since lasting value, or enduring ' service rendered to the public is the 1 fundamental of all success, I determin- 1 ed to discover, if possible, what cars ! now being offered to the public pos sessed such qualifications. There fore. I submitted to all leading dis- i tributors with whom 1 came in con- c tact a list of the thirty leading com- i panies in the automobile industry. Op-! 1 posite the names of these companies : I placed their list prices. Then I re quested the distributor to have his ! second-hand appraiser give me the i second-hand valuations upon the prev ious models produced by these com- I panies- With this as a basis I was able to establish the ratio between the second- j' hand valuations of all leading cars and i their new list prices. ; , I found that twelve cars wbre con- 1 spicuous in all territories throughout j i the country for high second-hand val uation. The names of these compan- j ies are included in a letter which If, have already sent to Jordan represen- ] tatives and will be sent to any man- ■ ufacturer or dealer upon request. t Outlook For 1922 The outlook for 1922 indicates that those dealers handling cars of high 1 second-hand valuation will experience a distinct shortage during the period between March l. r >th and July Ist. This 1 shortage will be brought about in the following manner: ' First, there has been a curtailment 1 of production during the past few months due to the inclination of own ers of cars which are rapidly wearing out to wait until they thought that the list prices had reached bottom. Like most people who are inclined ' ulate in the stock market there will be thousands of these owners who will wait just a little bit too long. Hundreds of thousands of them have made up their minds that they will wait until spring before they offer their cars for a trade. They think that prices may continue to go down. Some of the wiser ones will make up ] their minds that the prices that are ' made at the New York show will be 1 the final prices on cars in the spring. : These far sighted individuals will trade as quickly as possible. This will j absorb the production of the leading factories during the months of Jan uary, February and March. But the readers, not being fully in- j formed, or far-sighted enough to vis ualize the situation, will be inclined not to stock new cars until the spring demand actually appears. The result will be that many dealers in all sec-1 Notice to Baptists Any Baptist churches throughout the district desirous of getting in touch with the Rev. J. B. Bell, pioneer ' • I ■* ■ » ■ -*, '*• ■ • * • • - f .V •- *1 v ,>• , MM 1 ’ ' ; 4 '. . \ 4 2 7 O □ -< '_ » PHONES !»_„__ . > © 6.0 © '* " ' ■^^ ! •-**• '" v . • „ -••-.>• -x.xjm'. • .• •:»«;-*-*r,ripa««©i tj TrH ppadf You an These Cabs a^SO a t Following Stands: ‘ - PprvTFn 1 DOYLE’S CIGAR & AUTO STAND IRVING TAXI YELLOW TAXI SERVICE FORDS Smvers P/iIVO IVil,l>lrjU , 1 27 North Central Avenue. Phone 4118 Phones 1352—5050 - Phone 4434 Mft ■ Wi %°“ FORD LIVERY CO.. Inc. 1 M?' 1 . — 1 . 235 NORTH CENTRAL AVENUE I tions of the country will find them selves in possession of second-hand cars in the spring, but very few new cars. The demand on the part of thousands of owners who are waiting for spring to trade will of course, be for new' cars. Supply Versus Demand Immediately the owners of old cars discover that there is an over supply of old cars and an under-supply of new cars they will cut their prices on their old cars which they have so strenuously refused to cut during the past year. When they start to cut the prices on their old cars the deal ers will be able to trade. This w’ill rapidly consume the supply of new cars in the hands of dealers and bring pressure to bear upon the factories far greater than is anticipated today. The result will be a tendency towards rising prices and a repetition of the old story—the public which fails to buy on a falling market begins to buy enthusiastically when the market starts to rise. Cars between $1,500 and $2,500 will enjoy the largest percentage of sales proportionate to previous production, because those people who decide to trade will come largely from that group of individuals who have more steady incomes, uninfluenced by the agricul tural situation or the foreign outlook. Cars Bought on Value Cars will be purchased on the basis of value and not list price alone. There will be a great battle for deal ers on the part of manufacturers in the low priced lines, with a tendency toward curtailment of territories and discounts in the struggle to compete with the larger producers. The mor tality among dealers who cannot com pete in this field will be great. Their only salvation will be to acquire some line in the medium priced field which will allow them a fair territory, a fair discount and an opportunity to trade with owners rising from the great mass in the low priced field. Business Will Improve Business in all lines will gradually improve throughout 1922. The busi ness prophets who are constantly ' warning us not to be too optimistic about 1922 are simply calling to our : attention the following fundamental fact. Success in business in the fu j ture will be based upon good merchan dise. fairly priced and produced in a | plant where the overhead is low. ! These business prophets are merely afraid that we have not learned our lesson and that we will become tco i ambitious upon the first spurt of busi ness which will absolutely appear in i the automobile industry on the first j warm day of spring. Baptist minister of Arizona and New Meico, may reach him by addressing your letter, box 481, Phoenix, Arizona. The Rev. Dr. Bell is ready to respond to a call from any source. TUBKEGEE HONORS . JULIUS ROSENWALD ! AND WE AT XMAS (Associated Negro Press) Tuskegee Institute, Ala., Jan. 13. One of the most interesting events during the Christmas season at Tuskegee Institute, was the unveiling of the portrait of Mr. and Mrs. Julius Rosenwald, of Chicago, at the Chil -1 dren’s House Training School. ;: Through his yearly gifts and his in ! | terest in the pupils of the Children’s House, Mr. Rosenwald, who is a trus i tee of the Institute, has gained a warm place in the hearts of these three hundred children and upon their re quest sent the portraits to Mrs. R. R. Moton, who formally presented them to Mrs. L. T. Jones, the principal of the Tracing School and the pupils in connection with the Christmas tree festivities. o : GAMP FURLONG, N. M. By Miss Mable Smith , I The 24th Infantry Tennis Associa tion held its regular monthly meeting i at Service Club No. 2 with Sgt. W. ' | Stuart, Co. A, hosts. The most im portant feature of the evening was the presentation of trophies to the for tunate players in recent tournaments. : For winners in mixed doubles, Ist 1 Sgt and Mrs. M. A- McCrimmon re ceived a beautiful loving cup present , ed by Felding Company, El Paso. For i ladies doubles, Mrs. M. A. McCrim mon and Miss Mat'le Smith are proud • owners of nifty little bronze metals. Sgt. W. Stewart and Mrs. J. J. Stew . art won the men’s doubles each being rewarded with a set of men's hair i brushes. Mrs. E. B. Buggs, champion 1 of ladies singles, received a beautiful oriental hand bag- For championship in girl’s singles, Mildred Smith won a ; large box of stationery. Ernest Allen : is winner of prize for boys’ singles. ■ Because of very inclement weather for many days at a time, the tourna . ment was very much delayed and I players placed at a disadvantage on ; many occasions. At this writing, title • for championship in men’s singles has I not been awarded, final match be , tween J. J. Stewart, Co. B. and T. J. , Joseph to be played at an early a • date as possible. j After presentation of trophies, all further business of meeting was omit ted and evening devoted to pleasure. - Delightful refreshments of chicken • salad, ice cream, cake and coffe were ’ served. Colonel J. B. Schoeffel and 1 family were honored guests of the [ evening. This affair has been pro - nounced the most enjoyable social - event of the old and new year. i Mrs- Marie Brooks was hostess to a • sumptuous breakfast given in honor ' of Miss G. E. Pillows Os Los Angeles. ’ Breakfast was served in three courses ’ to ten ladies, charmingly dressed for t the affair. They were Miss Pillow, Miss Mable Smith, Mrs. Neal, Mrs. Hayes, Mrs. E. Buggs, Mrs. E. Allen, Mrs. Murray, Mrs. McCrimmon, Mrs. Robinson and hostess. ’ The Ladies Phyllis Wheatley Lii • ; erary and Art Club met at residence 1 j of Mrs. W. W. Robinson last week. 1 Sgt. and Mrs. E. Harris entertained THE PHOENIX TRIBUNE—ALWAYS IMPROVING with a six-course turkey dinner. Cov ers were laid for Chaplain A. W. Thomas, Miss R. Teal, Cpl. and Mrs. Hutchins, Sgt. and Mrs. Van Cooper, host and hostess. » Sgt. and Mrs. Murray entertained at whist in honor of Miss G- E. Pillows. Guests of evening were Ist Sgt. and Mrs. Robinson, Ist Sgt. and Mrs. Mc- Crimmon, Sgt. and Mrs. Felix Buggs, Cpl. and Mrs. Walker. Mrs. E. Allen entertained with an elaborate four course breakfast in ! honor of Miss G. E. Pillow of Los , Angeles. Breakfast consisted of mint | julip, fruit cocktail, puffed rice with bananas, French fried potatoes, fried i chicken, hot rolls and coffe. Covers . were laid for Miss G. E- Pillow, Miss Mable Smith, Mesdames S. Brooks, C. ! W. Owens, W. E. Davis, W. W. Rob . inson, E. Harris, M. McCrimmons, I. Falker and Neal. Sgt. and Mrs. R. Bonds entertain ed at dinner last week. Covers were laid for Chaplain A- W. Thomas, War , rant Officer and Mrs. B. F. Ford. Sgt. S. Chadman, Medical Corps, escorted a patient from Camp Hospi tal to Pueblo, Colorado. The Camp Amateur Dramatic Club organized with election of officers as follows: D. W. Adams, president; Scott Bradford, assistant secretary; Mrs. C. Van Cobper, treasurer. The : public wishes the club much success in all its undertakings and hopes to ■ be favored in the very near future with another such vaudevile as the ■ curtain raiser of 1922. Warrant Officer and Mrs. C. W. Owens entertained Warrant Officer • and Mrs- B. F. Ford at dinner. The American Legion organized ■ Alvin H. Cameron Post, Department | of New Mexico, at a call meeting at I | Service Club last week. Officers , | elected for 1922 were: Benj. F. Ford, ■ post commander; Alonzo Pace, vice ;■ commander; Wm. D. Smith, adjutant;' ■ A. B. McKnight, assistant adjutant; i!e. W. Page, finance officer: A. W. Thomas, chaplain; Jesse Warfield, i historian; Herman O'Neal, sergeant at-arms. i Mrs. W. W. Washington was on the sick list last week. o • .j.. 5. .j. -y -y *;* v •** j ! * FT.AOSTAUU * ! -:- -9 -:- -9 *> *;• -y ❖* j By Mrs. A. Davis ; The Willing Workers’ Club met with Mrs. James Billingslea and as this ] ■ was the first meeting in the new: 1 year, election of officers was in or der. Due to inclement weather, many I of the members were absent and ■ election of officers was postponed un • til next meeting. 1 Miss Helen Peterson returned this j ‘ 1 week from Phoenix where she spent' the holidays with her parents. JVe ' are glad to welcome her back to ! Flagstaff. ' I Mrs. E. E. Conner and niece, Miss i Nanny Freelan, returned Sunday from 1 a two months’ visit in Phoenix aild ' Prescott. They report a very pleas- j • ant trip. ! Mr. Benton R. James of Phoenix, is 1 '| a recent arrival and has enrolled as | , a student in the Northern Arizona • | Normal school. We invite more to j . | come and will try and make it pleas • i ant for all who will come. Christmas exercises at both church- 1 ; es were great successes and consid erable money was raised for building l fund- Tribune CLASSIFIED ADVERTISING j Rare: lty cents per word per Issue. • I INo ads accepted for less than 25c Read for profit. ose for results, j • a • • --- , KEYS Fitted and Duplicated LETIS R. TEMPLIN 146 E. Adams St. Phone 5058 WATCH PHOENIX GROW FOR SALE lB-room apartment coming business property; $12,500; $2,500 cash. Will rent for S9O per month. Three small houses, lot 100x100 Ft., $250 cash, S2O per month. Fine lot, palms, fruit, date palms; $750; $l5O cash and sls per month Also business chances at Acre City for Blacksmith shop, Furniture store. Hay Grain and Feed; will assist the right man to secure his stock. M. H. SHELTON, 215 West Washington St. UNDERTAKER S HE GEO. F. MERRYMAN COMPANY Undertakers and Embalmers 124 North Second Ave. Telephone 5051 Phoenix —O— Arizona PIANO TUNING PIANO TUNING and repairing, also all small musical instruments, 20 years’ experience. All work guaran teed. John Brown, the piano tun er and repair man. 805 South sth avenue. Phone 4648. WHY DON’T YOU BUY OR RENT FROM RICE? He always helps you to find work. Jobs of every description. | FOR RENT —Two three-room apart ments; all modern conveniences; on paved street; reasonable price. If you want an apartment, see me at once. Apply 438 East Jefferson, ask for Mr. Rice. PORO SYSTEM HAIRDRESSING Graduate of the Poro College of Hair and Beauty Culture and spec ; ialize in the Poro System of hair and 1 scalp treatment, shampooing, mani j curing and facial massaging. I also | teach the Poro System. Phone 4836 for appointments. MRS. R. C- HOWARD. 38 N. 11th St. HAIRDRESSING PARLORS “The Glory Os A Woman Is Her Hair”. Having completed a course of instructions in the Madame N. A. | Franklin System of Hair and Beauty ■ Culture, I am prepared to give scien -1 title treatment to all diseases of the scalp. Remove ring worms, tetter, etc. Also dye your hair with natural coloring. Shampooing, facial massage 1 — ——— '■ MANY ARE HOPEFUL FEW ARE THOUGHTFUL □ □ • v Many people make the mistake of being hopeful instead of thoughtful | in money matters. j ] They put money into various en terprises without giving them the proper thought and then hope for good results. Hoping will not get the results that careful thinking will. You are sure of good results when your surplus is drawing interest ; n this bank. □ □ THE PHOENIX SAVINGS BANK AND TRUST COMPANY Affiliated with Phoenix National Bank Savings Trusts Insurance and manicuring. Make transforma tions, wigs, puffs and curls to suit the most exacting. We guarantee to promote the growth of your hair or money back. Phone 2834 for ap pointment, Madame W. C. Williams, 510 So. 3rd avenue. DRESSMAKING Make men’s shlrfs and all kinds of ladies wear. Phone 4546. Mrs. C. S. V. Jones, 1001 S. 4th avenue. i Odrer the Negro World from Mrs. R. W. Washington, 1421 East Van Buren street. Phone 2079 and she will call. All about the U. N. I. A. and other Interesting Race news. ELECTRICIAN, LOCKSMITHING AND GENERAL REPAIRING ALL KINDS of electrical repairing, house wiring, etc., at reasonable prices. Phone 3159. C. F. Gardner, 936 East Washington street. FOR RENT —Furnished rooms with privilege of light housekeeping. Apply 221 North 9th St. FOR RENT—Furnished room in pri vate home. Apply 936 E. Washington 1 street. FOR SALE- —5 room frame house, good location. $1,200, S3OO cash S2O per month. Have several houses for Rent. List your property with us. M. F. DeWITT, With g. G. Thrift i 16 S. 4th street. Saturday, January 14, 1922 f TUCSON By Mrs. C. C. Caldwell Mr. Percy W r att3, who the past year h?s been residing in California, re turned to the city last week- His re turn was quite a surprise to his mother and many friends. Mrs. Birdie Harris spent the holi days in Nogales with friends. Mr. and Mrs. Frank Denkins enter tained a number of girls and boys Monday evening, January 2, in honor of their little daughter’s thirteenth birthday anniversary. The evening was spent at games and dancing. She was the recipient of many beautiful and useful presents. Mr. Lebean and Mrs. LHliam Braggs were quietly married Christmas day at the home of the bride, 28 Simpson street. Wedding bells rang at 5 o’clock Christinas morning when Mr. Gaston and Mrs. Simmons were united in the holy bonds of matrimony at *he A. M. E- church. They are spending their honeymoon in Nogales. Mr. J. H. Matthews, a pioneer resi dent of this city, died December 23 and the funeral was held December 24 from the Reily undertaking par lors. He leaves the wife and a host of friends to mourn his passing. Rev. J. H. Humphrey, former pastor of Mt. Calvary Baptist church, passed i away Saturday, December 31, after 1 a protracted illness. The funeral was ' held Monday, January 2, from the Reiley undertaking parlors. He leaves the wife and a host of friends to mourn his passing.