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THK OMAHA DAILY HKE: HUMDA V, NOVEMBER 1T, , 190.1.
1 V, 1 7 TTplal fled iVl and Deddinn :fiS&)V ron beds, white VtttWiVlV a. 78 i enaml op blacic fln l.23 Iron 6 00 Iron -H foot-N M $S.K Iron Ish, Novfmbi sale pries 11.23 Iron bed. fancy design November sale price W Iron bed. bra rod, spindle and knobs, extended -November sale price . Iron bed. bra rod and spindles, finished In the ma- n, hogany red ioclal November sale price " tltm fanry Iron bed. rlchlr trimmed with bra, new blue P enamel with fold trimmed chills, November sal price. .$. 12 AO Iron bed. rich deeljin In Quaker gray, white. and gold November sale price Ilu.ao 3 13 four pouter Iron bed, fancy finishes November aale..$l00 122.00 full solid brass bed November sale price, IUt.75 In, $33 00 solid braie bed. heavy 2-Inch posts with mountings, Sj November ssle pries 128.75 sH 40 brass lied, full extended bow foot, goose neck twists, November sale pries .du brass bed. richly trimmed with solid brass orna- Ith the ew Cathedral mounts, special Novem- rloe so w frv pi solid bra "HI ments. wit ber sale pi eddlng Nothing but clean, sanitary fillings in all of our mattressas maae fresn every day. Soma very special mattresses African pslm leaf curled with cotton on one side, striped tlciing special, St 6 Bnow flake cotton In Amokeag stripe ticking I7-T5 Cotton felt mattress, full tufted, in fancy strips ticking, special, at 8 ' Oetermoor patent elastlo felt mattresses. We sre sole agenta for these celebrated mattresses and carry same In stock In all sixes and sold at Ostermoor special price of. each l6W Box Springs and Flna box prinq Hair Mattresses mad m fancy tioKlng with Imperial edged hair mat- tress, bounded corners, for the set $knJ Ws show the largest assortment of strictly high grade box springs and mattresses every brought out ranging at 131, 137 and up to $05 for the box spring and mattress. Folding Mantel fold! ng BedS beds, full site, fitted with woven wire springs cable supported No rchard & WMtaelmm arpet o Great November Sale Beginning of the third week of remarkable selling of new, de sirable merchandise! 'Nevr before have we offered at sacri fice prices su:h a vast assortment o: file, miiiutn an i to at price FuMhu.e, Cupjts and Curtain It's a sto:k reducing sale on a broad p!an. Gooij all marked in plain figures, and mind you, we Have noi marked our gooJs up in pric: to shDW a larger re- duction for seemingly more effective advertising purposes, each and every reduction a positive one no misrepresentations but an actual saving In price if you buy during thi? Great November Sale Great November Sale Carpets, Rugs Every yard of carpet in this great Btock reduced in price for this special November sale. Tapestry Brussels car pets all reduced from 10 to 25c per yard. Body Brussels carpets all reduced In price from 15 to 40c per yard. vember sale price), 11.40 ri .'si-5)r TO i Other mantel folding beds at $13.90, $18 90, $17. Ho and tX.f. all at a saving of from $3.00 to $7.00 during this special No vember sale. Upright Folding- Bed A folding bed that will give the most satisfactory results. All fitted with large French bevel mirrors, beds made In finely quartersawed. figured oak, polished finish, In our November Special Bale, $31.75, $34.60. $37.00, $38.75 and up to $51.00. 5 e ouches A n oppor tune time to pur chase oouohes 1 n fa brio upholstering, pantasota or genuine leather. Soms very apaclal price inducements during this Big November Sale. Pantasote leather couch that would sell regularly at $24, November sale price $19.00 $32.00 pantasote leather couch, all upholstered, small pleated tufted top and side pleating November sale price i $22.00 Velour upholstered couches In this sale at 115.40, $18.00, $11.10, $39.75, all specially priced during this Big November Sale. Ingrain Carpets SO-cent quality best two-ply Ingrain carpets, the best made atlany prloe, full line from which to make selectloi November sale price, per yard ....65o 15-cent union carpets, full line to select from, per yard 28o Blgelow Axmlnster, the very choicest of carpets for parlor and libraries, reduced from, per yard, $2.00 to '. ..$1.25 Smith's, Stinson's and Hlggln's best velvet carpets, reduced from, per yard, $1.25 to Extra quality of Axmlnster reduced, per yard, from $1.45 to 79o A genuine and positive reduction on Smith's Savoner la Axmlnster, per yard, from $1.75 to Special November Sale of Rugs Reed's Ardsban rugs, 8-3x10-6. excellent patterns that have been priced especially low when we were selling them at $26.50, now your choice during this November special sale, at. each, $20.00. All last season's 8-3x10-6 Lowell Wilton rugs, $36.00 regular Special No vember sale price, $29.50. Another Great Rug Bargain Large new lot Just received of Bigelow small rugs, 2-3x5-3, about ten pat terns In all, but an unlimited supply. They are very fine Persian, Turkish ef fects, also floral designs. They come In tans, greens and reds. Regular pries $2.75, while they last in this November special sale, each $1.75. Great November Sale Lace (Curtains Never before have wc offered such values iu lace curtains as we are doing in this Great November Sale. .Thousands of pairs of curtains are being offered, in many instances at less than the cost of manufacturing together with our purchase of 1,200 pairs of real Brussels at less than half their value. We are offering our entire stock at so very low a price that seeiug means buying. We quote some here but hundreds of others are at our store. f3, ss- --.',.--- -gay 1 "Jr tiT TaboretteS and Pretty pattern top Odd Pieces tborette,shapi legs weathered oak finlah, special Of? November sale tmCm3 Piano polished, golden oak taborette, would sell regu larly at $3.50 special November sale price. $2.25 (3.75 Roman seat with arms, golden oak or mahogany finish, November sale price .'. $2.65 $1.60 solid v oak center table, U inch square top Special November sale price :....96a $2.75 Roman stool, upholstered with Imitation Spanish leather special November sale $1.85 $6.50 rocker, piano polished mahogany finish special November sale price.. $3.96, IIP a if $3.00 Brussels curtains, Irlnh Point curtains. Cable nets and domestic AruMun curtains, all full 50 inches wldt three and one-half yards lon November sale price, C5fs ouly OsOU $12.00 Brussels curtains, Tolnt de Ve netian, double net Brussels, Irlt-u Point curtains, Point de Arab all new sclwt patterns, worth regular 12.00 special selling 75 S2.50 ruffled net curtains, ruffled Swiss with hemstitched border on ruffle which is very full and sewed on so curtain will wash, extraordinary value, at, per pair, f only IsOxi $10.00 portieres for doors. All the lat est styles and colors, both in mercer ized, plain with cord ede and the new border effect, Persian designs suitable to be used with rugs of that kind, all worth up to $10.00 and $11.00 per pair tipecial lor 6.75 $2.50 couch cover we have about 100 novelty stripe couch covers, worth $2 ouch, 3 yards long, 50 Inches wide, fringe all around, which we will sell for Monday only. Only one to each customer specin I while ' they last, each 10c real hand inude Bnttcnburg edging ; both lu cream and white worth 10c everywhere, for Monday only O-, we will sell It for, per yard KjC 15c insertion to match, special, per yard, 4 l-2c. 95c $8.00 Irish Toint curtains, Brussels cur tains, domestic Arabians, new up-to-date patterns, In this lot you will find values worth at any ordinary snlo $8.00 special per 4 95 $15.00 Irish Point, corded Brussels aiuT Battcnburg, hand made cluny, band made Arabian curtains, every one In perfect condition, stylish and wort! S15.00 special sale Q for Oi J. O $3.50 hand made Battenburg curtains with 4 1-2-inch ruffle, good quality of net, 45 Inches wide, 3 yards long, we have only 150 pairs of this number, so come and get some, they are worth $3.50 regular special, -4 per pair UVO $17.50 door curtains, all new designs. We sell more of these high class door curtains than any house In the west, for that reason we can keep abreast with the styles better. Over 50 styles will be on sale Monday, worth up to $17.50 upeclal, per 9 00 25c cretonne Old English, hond-prlnted cretonne for shirtwaist boxes, over drapes, over lueos In bed rooms lxd room curtains and hundreds of other things for which cretonne Is being used. Monday only we will sell them all special, per 4 A yard IfliC $1.00 window shades, hand made, good rollers, shade 3x0 feet, in size, mado from remnants of best hand ma.1e goods, only two to four of u color, ,but they are very good, 'A Hpcclu), each Oi 2v Dining K room 0 furniture v) You nould (J not find a V more appro priate time for making selections of dining room piece for the Thanksgiving feast than now, bssides ths immense large stock from which to make selections, there ! a price Inducement during this Big Novem ber Sale. $19.50 sideboard, fancy plats mirror November A ff sale price " lO.vU $211.00 solid oak sideboard, 18x40 French bevel tnlr- 01 ror, for AdtiO 28.00 31.00 97.00 $Hi.00 golden oak buffet, one of our best bargains, QQ 61.50 53.75 $32 00 solid oak sideboard. ior $.1.U0 solid ouk sideboard. for $115.00 solid oak sideboard, hand carved, new de sign, ror $70.00 golden oak buffet, ror $tl0.00 golden oak buffet, special fine design for $140.00 solid mahogany buffet, handsome design j22 25 Pi $150.0o'm'iUive'goldenoali sideboard,' " 12Q75 tT $230.00 mahogany dining room suit, consisting of buffet, din- O ing table, china closet, on arm and six side rhstrs. Chairs all covered In leather seat. China closet has full mirror back snd glass shelves. Special November 1MO lfi enle price for this suit 1271.50 dining room suit. Colonial oak. pure Colonial design, consisting of dining table, sideboard, china closet, serving table, plate rack, and six leather seated chairs. November sale price iSVJ.V Hundreds of other pieces In dining room furniture such s tables, chairs, buffets, china closets and sldebosrds. In tills Great November Stock Heduclng Stile. No matter what your want may be In the dining roof furniture line see our assortment and get our prices before making your purchases. w ibrary Big November Sale on Libra g Tables ry Table m oH ma hog a golden and weathered oak. Soma exquisite patterns in house desks. Dutch Colonial antique ef feats. ny, $14.00 mahogany library table November sale 1120 60 mahogany library table November sale in nrlce $40.00 library table, house desk dealgn November T) ff sale price O.UU $42.00 library table, oval shnpe. Colonial repro- 'I'X flf duction. for OO.UU $45.00 mahogany library table, -Colonial table Ofi fill desk design uu." $(.00 mahogany library table, &"2 00 $70.00 mahogany library tabie,' richly carved, Cft rtfl heavy claw feet. 04J.UU $K) oo mahogany library table, 00 Dutch 'coioniai' design' tabii. 'fit't'ed with Coioniai''' ftQ flfl eliiSH knobs .. UO. VJ $12 00 gotden quarter-sawed oak library table Q ftfi November sale price zrJJ $14.0 large size quarter-sawed oak library 1 1 OC table, for 122.50 quarter-sawed golden oak library B Dfl tible, for ,0'uu $..0O quarter-sawed golden oak oval top library OQ Oil table, tor ssO.VW P arlor All parlor tables In this great Tables November Special Sale. $0 ' parlor table, 24-lnch squara top wltn carved rim, French shape legs, full quarter-sawed, highly polished golden finish Special 2.85 THE BAND W AGOS OF CHARITY ?o?lo Jump Into It to Drtw Attaot'on to Thamislrei. ' BEAT THE DRUM AND GIVE MIGHTY LITTLE Cheerfal sad I tentattoas Glvlas; Coatraated with the Self-Ad ver. tlsed Variety Vaalty's ft Kake-Oir. Tt woifld be Interesting, were It possible, Vi lies James T Ford In the Saturday Kvcnlng Post, to trace every dollar that Is K'ven during the year under the name of charity and s how many of them accom pllHh a full 100 cents' worth' of real good In the work of relieving poverty and suffering. Could this be done accurstely and truth fully the result would be pitifully discour aging to those who are In the habit of giv ing generously from sheer love of human kind. And could the real spirit that ani mates some of these gifts be shown, human watura would suffer materially in ths popu lar estimation. It Is Impossible to make these estimates with anything like accuracy, because not one of us Is competent to judge human mo tive, and boddes,' there Is, oven In an age that Is generally called selnxh, constant and undreamt-of outpouring of that genu ine charity that falls like the gentle dew of heaven upon ths Just as well as the unjust, and Is offered by the right hand without knowledge of the left. In sums that vary from ths anonymous $4'i0,0O0 bequest to some, deserving loalltutljn down or p r lisps up to ths penny dropped Into ' the cripple's hat by some unfortunate almost as poor as himself. ' That Is the sort of chuvlty that It la pleas ant to contemplate, and yet It Is sad to think how many of tha dollars thus un selfishly given not only fall to benefit hu manity to their full value, but actually do harm by encouraging ths unworthy per sons and institutions that are a constant drain on the community. I know that whenever I hear of soms bogus "home" or a charltab)e Institution whoes first care Is to pay the salaries of ths various secreta ries and treasurers, managers and superin tendents who conduct It, I cannot help thinking also of tha worthy and charitably Inclined men and women who are con scientiously denying themselves some lux ury In order that they may contribute to what they devoutly believe to be a good work. And ths same feeling. In perhaps even a greater degree, comes over me when 1 sea some bard-worklng. poorly-fed and clothed woman pausing on her way home after her day's toll to place the coin that she cau til afford In the hands of the self- deformed and whining mendicant who owns the house that he lives In. One of New York's most noted and learned judges, and one, too, who has a genuine and deep knowledge of what goes on In ths affairs of ths town, told me once that If ths truth were known, as he knew it, regarding the manner In which soma of the bogus char liable Institutions In New York were con ducted, InteiUgv-nt philanthropists would refund-to give a dollar toward any scheme of benevolenca without tha most thorough and painstaking Investigation. Ilasaaa Vaalty. As to the relative Importance of vanity, fsr and hatred In prompting thaa offer ings I find tt difficult to saUsfy m)stlf. Uvea the meajieat man must derive soma pleasure front tha knowledge that be will be known to even remote poetertty as the buUdar of aoosa aosiiltaJ, library or asy lum wi wide bla aams will ta carved In enduring blocks of stone; and It In his last hours he can ' add to this knowledge u prophetic vlxlon of the children whom he has disinherited, the wife whom he oust aside and the near relatives with whom he has quarreled learning by the reading of the will the disposition that he has made of nla hoard. It Is not too much to intimate thut before his doatb he tastes something of the Joys of paradise. There is also the charity that flows from the commercial spirit, the casting of bread on the waters In the hope that It will re turn before many days thickly encrusted with the unearned Increment. To this class belong a great many of those undertakings by which certain newspapers seek to curry favor with advertisers and readers at a Very slight expense to themselves. And In saying this I do not desire to convey the Idea that all newspaper charities are car ried on In a self-seeking plrlt and accom plish no real good. Evep , the unworthy ones distribute something clothei, food or money that falls Into ths hands of those who need it, so let us not quarrel with the means by which this is accomplished or grudge tha newspaper proprietor any little pickings In the of self-glorillcatlon that may accur i him. A Spaclsaes) Case. I will venture, however, to relate a story which is not without Its value as shedding a little light on certain Park Row methods. Tha work of organizing a series of "Mid summer Outings for the Little Ones of the Tenements" was Intrusted to a woman who still finds employment on tha staff of the newspaper responsible for this apparently beneficent work, and which I will call the Morning Bird. Now, the Bird's previous excursions had been conducted In a spirit of purslmony that had given them an un enviable notoriety throughout the entire tenement house district, and It was with great difficulty that this woman, experi enced as she was in the beguiling arts. finally Induced thirty reluctant and suspi cious children to follow her on board the boat belonging to the company whose gen eral manager had consented. In payment of a quarter of a column puff, to convey them to a seaside resort. Now It trsnspired that tha caterer who had "volunteered" to con tribute ths Ice cream was annoyed because his portrait had not appeared that morning lo tbe Bird in accordance with the precise terms of the bargain through which his benevolent co-operation was assured, and so. Instead of furnishing tha unlimited sup pi of Ice cream thst had been promised to the children, he grudgingly gave a spares gallon. When this had been divided Into meager portions and distributed among the hungry and suspicious guests, a small and ragged boy. who bad a numerous and devoted following of his own kind, arose In his place at the banquet board and. beat ing on the table with his spoon, called upon all to witness that the Morning Bird was a fake and Its proprietor a fraud. He de clared, moreover, thut any child In his neighborhood found guilty of attending any further picnlca given by this journal would be summarily punished by himself and his lieutenant?. "What In the world did you do to stop him? I inquired of the woman who had organised tha outing, as she reached this point In her narration. "Well," she replied serenely. "I had to do something to keep him quiet, so I took away tha ice cream r-m a deaf and dumb child who couldn't holler and gave it tc hlra." Tkt Fresh Air Faaa la Politics. Infinitely better than tha newspaper char ities as Instruments of good, but not wholly unselfish In spirit, srs tha picnics and ex cursions organised by local politicians and deM-r1ed st great length In the news papers. Some of there are. enormous af fairs, attracting thousands of the poorer womra and children iu the district, and giving them a day's pleasure In soms picnic grove outside the limits of the town. Of course, the real purpose of these ex cursions Is to increase the fame and main tain the popularity of the politicians who give them, but as the women and children really are the gainers, we need not look too closely Into the mouth of the gift horse. Moreover, they are conducted In such a way that the guests understand that they are simply accepting the hospitality of some man of local prominence who can well afford It, and that 1s a very different mat ter from accepting charity. Nor are they haunted by tho fear that hideous pictures of themselves will be printed In the news papcts, with captions calling attention to ths poverty of their garb or the hunger and cold portrayed In their faces, aa is the case In certain sensational Journalistic charities. And It Is largely because of this dif ference in the mode of giving that friendly hospitality, in the guise of the political picnic, draws thousands of the worthy poor whose chief desire Is to have a good time, while the newspaper charity that seeks to flaunt itself at the expense of tha un fortunates whom it boasts of feeding, and whose squalor and misery it magnifies a hundredfold, that Its own work of succor may seem the greater,' often finds It hard work to drum up enough recruits, to fill a good-sized picture. Osteatatloas Glrlaac. Though I deplore, aa does any thinking man or woman, tha misdirected efforts of the charitable. I am roused to the highest pitch of indignation whenever I think of those who cannot give away a dollar with out compelling tha recipient to pay twice over for It In self-abasement and shame. It Is givers of 11 class who will take all their children round to some poverty stricken borne, and then, In their presence, ostentatiously distribute wornout clothing, half a pound of tea and a peck of potatoes and expect the poor mother, who is won dering how to raise money for her rent, to go Into hysterica of gratitude In order that their prying and unfeeling children may "learn a practical lesson In chAiity." These are tho philanthropists who are always talking about what they have given and, all unknowingly, teaching us the true mean ing of the saying about the bitterness of the bread of charity. If they could go about their work In a wagon beating the Inscription: "Come -In and see us giving things away to the suffering poor" which Is certainly s practical form of Christianity from their point of view they cou'.d not be mora offensive In their benevolence, or add more to their fame aa almsgivers, than un der their present system. The Cheerfot Giver. Which one of us belonging to the much admired upper classes would care to accept charity offered In this spirit? Let us Imag ine ourselves reduced to sudden destitution. In need of money for the rent, food for the children and decent-clothing in which to seek employment. Let us imagine and this Is no poetic, far-away flight that ths peo ple who borrowed money from us but a few months ago have lost our address, that those whom ws have always looked upon as our friends have discovered that wa are no longer fit to associate with, and that ths few to whom we venture to apply for as sistance repeat that favorite sentence In the ritual of cant and meanness: "I make It a rule never to lend or borrow money." God forgive us, wa may have said that our selves to soma needy devl! who ventured What Brings the New Business "After all," said the junior partner, "tha cost of advertising is a question of dol lars and cents. I am almost tempted to . say It la a question of dollars and sense. In fact, among production, manufacturers not nearly enough stress la laid on this point. Advertising Is as old as the world. It has been done In some shape or other from tha earliest times. The dead walls of Herculaneum and Pompeii are covered with advertisements of gladiatorial contests at. tha circus held 2,000 years ago, and while no one will dispute that Mr. Tody Hamil ton, of Barnum & Bailey fame, stands alone In his peculiar field as an adver tiser of tha Greatest Show on Earth, It is a well known fact that the press agent of the circus la the suburbs of Naples was well up on the subject of drawing crowds. "Wi have no record of circular letters or newspaper advertising as It is under stood at tha present day, until after tha development of the printing art, though tha personal representative, the salesman, the drummer, was well known In ancient times. The introduction of rotary presses, the typewriter and numerous labor-saving devices have compelled former non-advertisers to get Into the field In other wsys than the mere sending out of s drummer to solicit trade. In spite of all this tho drummer Is still ths best way of getting business and all the other kinds of ad vertising are merely an aid to the drum mer, Junt as tha drummer Is merely an aid to tha employer; for you will readily grant that the bead of tha firm has less difficulty In getting tha order that he wants than any one representative. The only possible objection to tha drummer Is tha fact that It is tbe anost expensive wa of disposing of goods art that tha develop ment of our mail order houses throughout the country, particularly In Chicago, dem onstrates that in soms lines tha drummer la too expensive. "There are mail order houses In Chicago that sell goods In New York City, a fact almost ridiculous on ths face of It, because the question of freight ought to preclude the possibility of any Chicago bouse aelllng retail quantities of ouliars, shirts and otber articles of personal wear, goods that are retailed in New York, where the retail prices as a rule average lower than In Chi cago. There Is but one explanation for this anomaly. The Chicago mall order con J cerns advsrtiite; that is to say, they ap proach the prospective purchaser with printed matter or articles that this pur chaser has not seen offered for sale In New York City. "It Is a remarkable fact that the manu facturers of production goods have not yet realised that their market is practically as large as that of the Chicago mall order houses. There are at the lowest estimate 15,000 manufacturing concerns in the United States whose names are household words in large sections of the country. In addi tion to this there are probably tO.OOO other manufacturing concerns employing from a half dosen to a half hundred or more hands, of which always a considerable per centage will eventually get in business for themselves In their own peculiar lines at some future time. "Tbe population of ths country Is In creasing a.t the rata of over 1,000,000 a year and In this we find the explanation of tha tremendous growth of concerns that start small. They find m?w markets for their goods, and their competition Is hardly felt by the old established business houses. Take, for Instance, an article of luxury like tha piano. Ten years ago there were manufactured not mora than 75,000 pianos a year. The estimate for 1KB, made by competent experts, put tha annual produc tion at rJS.000. At first glance it would seem that the market for pianos Is limited, especially In view of tha fact that a piano's life Is believed to be a generation. Yet piano manufacturing experts tell us that tho real Ufa of a piano Is rarely mora than seven years, by which they mean to say that tha piano purchaser of today will buy another piano in seven years from now always a better one. This principle will apply to machinery as It does to pianos, to planers as It does to furniture, to boilers and engines aa It doea to automobiles; In fact, there Is no Una of production ma chinery that Is not subject to tha same wear and tear, tha same necessity for re newal, tha sams increase In annual produc tion. "Tha manufacturer who examines the question of advertising for the first time will be struck by tha great variation In the rates. Hera Is a paper that claims a circu lation of lt with advertising rates higher than another paper with a circulation of IM.Oue guaranteed. This seems all wrong, and tha prospective advertiser concludes that it is nothing but a mere graft to sep arata him from his hard-earned money. A little further examination would show that an ably edited paper, an authority In Its peculiar line, even though of limited circu lation Is rrfore valuable from tha advertis er's standpoint than a paper with very much larger circulation that cannot make a claim for quality. The manufacturer of production goods wants to reach other man ufacturers who are possibly consumers of his works. He can reach the established concerns through his traveling man, with ' circular letters, Ms catalogues and folders. But he has no means of reaching the man who has been overlooked, nor the man who ! Is contemplating starting lu a business where his msehlnery or supplies are neces sary. If, however, ha has a striking ad vertisement and it need not occupy too large space he Is bound to attract the at tention of many whom he can reach In no other way. "There are a few papers In the United States that reach every manufacturer that la worth reaching. These are the papers that Interest each Individual manufacturer I for what they contain, both in the editorial and advertising departments, it takes no mathematician to figure out that a paper with a 10.000 circulation, of which every copy has reached tho head of the concern and is read by him with Interest, is a vary much more valuable medium than a paper of 40.000 circulation which Is read by tbe men In tha shop, even though, as I pointed out before, tha value of such a circulation Is not to be underestimated. The point that tho advertiser has to con sider is how much It costs him to reach his prospective customer. At the rate of $4 an Inch per Insertion, with a five-Inch adver tisement and 10,000 circulation, tha advertis er can reach his customer and his pros pective customer ten times In succession at a cost of less than two cents. To do this same work aa effectively , by circular letter Is practically impossible, and certain ly very much more costly, because tha cheapest circular letter will cost at least Ova cents, and then tha prospective cus tomer Is reached but once; so that tha cost of reaching him ten times would be mora than X times as large aa reaching him with s five-Inch advertisement; and tha danger of having tha letter disappear In the waste basket unread must always be connldered. America a Industries. Into our well-fed, well-clothed presence with outstretched palm, and the recollection of it comes back to us with crushing force row that, through no fault of our own, we have been reduced from the ranks of the upper classes to those of tha "deserving poor." Wa cheer ourselves with the thouaht that at least wa have experienced the worst that can happen to us, but little do we dream that the busybody, self-advertising philanthropists, the friends of better days perhaps, have heard of our plight and marked us for their prey. We meet one of these busy marts of trade where we are seeking work, and he looks our clothing over from head to foot, and then says, In a voice like a steam calliope: "Why, you're wearing your summer suit In November. Come up to my house tonight and I'll let you have a nice warm overcoat that I've set aside to be given to some poor man. Don't coma till after 8, for we've a dinner party on to-night." And a week later he meets us, clad In the worn-out remnant that was scarcely worth tha two car fares required to gat it, and Bays In the same audible voice: "Nice to have something to put on over that old flannel suit, ain't It?" and for tha rest of his life he tells his friends about the people In this town who wouldn'j; be alive but for him. Beflaed Craelty. Meantime, a fellow philanthropist, hear ing that there Is a new outlet for his benefi cence, calls on us at our squalid and dreary tenement, accompanied by five sharp-nosed and gimlet-eyed children, snd fays: "Bee, children, how poor this family is and how happy we're going to make them. I don't think they've had anything to eat for two days, and you can see their, toes sticking ; out through their shoes. I am thankful that my children ara brought up to think of tha poor. Each one of these little ones has brought a little gift, and here's a bas ket with some nice warm clothing and a tin coffee pot that will be Just as good aa new when you've got it mended, and I'ime muffin rings that will do nicely all winter, and the children hava brought their little toys that are not broken beyond mending, and I make It a point never to give money because the fact that you're reduced to this plight shows that you don't know how to spend It Judiciously. Now, Isn't that nice, and aren't you thankful that thera are soma who remember tbe poor In their misfortune?" Half an hour later, while wa are still smarting under the degradation of this visit, there oroes to our door s little child, the daughter of a family almost aa poor as ourselves, who have learned our condition without asking us any questions, though they llva on the floor below. She carrlei carefully In her hands a covered dish. which sha holds out to us, saying shyly: "Mother says perhaps you would lika to try a little tasta of the stew she's Just made." It is In this fashion that tha poor give to tha poor. And that which the little child brings in ths covered dish caji be aaten tankfully and without shame, for tt has none of tha bitterness of tha bread of charity. Tha Fatal Tip. Tha guest in. tha restaurant ha was from a country town was mad. and he rushed up to the head waiter. "Here," ha said to tha Potentate, "that waiter Insulted roe." "How?" inquired the Potentate severely. "I handed blm a nickel for his tip, and he shoved It back at ma In an Insolent manner. That's how." "How much did you say It was?" "A nickel." "That's all right. You insulted him first. Bee?" Then the lists guest passed out, some what soothed In spirit by the thought that be was s nickel ahead. New York Bun. qXAIXT FEATl RES OP LIFE. A comic opera singer In New York hits put to shame all previous efforts In the way of advertising by suing her dress maker for $1,000 damages' because a cer tain slags costume was cut too low In tha corsage. She declares that the gown above tha waist consisted largely of two gossamer shoulder straps and that the gen. oral effect was not one consistent with modesty. The dressmaker replies that the garment is a copy of one worn by a society leader of Irreproachable good taste. John Klein, a homesteader at Medicine Brook, Wis., climbed into a tree to watch for a bear. When tho bear urrived Klein became so frightened that he tumbled out of tha tree. His gun fell first and wn i discharged, his right arm being badly shut tered. Tha bear disappeared In the woo.ls and Klein had to walk several miles to s railroad station. Robert J. Wright of Rockvllle Center, Long Island, has Instituted a peculiar suit against tha Long Island railroad. Hli daughter was married not long ago, and Mr. Wright had arranged with the com pany to have a fast express train stop there to take up wedding guests. TUi evening was stormy and the train, beln late, did not stop. Soma of the guests did not believe that thera was any Inten tion to stop tha train and Wright wants ths company to compensate him for the hu miliation of having his veracity questioned. Miss Claudia Flint of Bethany, who Is described by tha Bethany (Kan.) Repub lics", as "the charming young daughter of Sheriff Flint," la the champion Ire cream soda consumer of a state whose young women are all fair consumers. A Bethuny restauranteur offered a watch to the per son buying the most Ice cream sodas from him in the "season" ended September 30. Miss Flint won the watch by tundng In 2.600 tickets, each representing a soda that she had bought. Her average consumption m this showing was fifteen sodas per duy. Miss Mamie O'Brien of W07H North Jef ferson avenue la a typa of the athletic Bt. Louis girl who has tha courage, tha wilt and the muscle to defend her rights. When a footpad snstched her purse on Cass ave nue, near Twenty-first, sha promptly galh ered up her skirts and ran after him. He was unable to distance hr nnd turned to give battle. As Miss O'Biieu caught him ha struck her a smsrt blow with his tint In tha face, but to his amssement she re turned the blow with Interest. Before he could recover from his astonishment the plucky girl rained such a shower of blows on his nose, eyes and mouth that he thsew up his hands to protect his face, dropped tha purse, then turned snd fled. The mystery of mailbox robberies at Spanish Fork, Utah, which has been puszllng the postofflca authorities for months, has been solved at last. The rob ber has been caught, tried and convicted. For months tha mall carriers on a certain rural delivery routs In Utah have been troubled by mysterious thefts from a small mailbox near tha town of Spanish Fork. A day or two ago a circular letter was found In s plowed field. Another was Immediately dropped In tha box and a carrier stationed himself nesr by to watch. In a few min utes a Urge black raven flew up to the box, struggled through tha aperture for pack ages and emerged In a few minutes with the letter In his beak. The course of Its flight was followed, snd there. In a crotch of a big tree, were found all the contents of the pilfered letters. Thera were drafts, money orders, samples of dress goods and ctsps of lova letters.