Omaha daily bee., February 23, 1913, AUTOMOBILES, Page 5-C, Image 27

About Omaha daily bee. (Omaha [Neb.]) 187?-1922

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5-&
SHOWS ADYANCE KNOWLEDGE
Qivc Ordinary Automobile Owner an
. Insight Into Manufacturing.
IWHAT SHOWS REALLY DO
Omaha's Auto Show Presents the Newest Types
Resides Enlightening You on Prod
ucts, They Create a Stimulus.
GIVES YOU CHANCE TO OHOOSB
f
i
CONSUMER AND PRODUCER MEET
Anil Meeting; Enable Mnnnfactnrer
In Stndy Needs ot People to
Whom He Litter Bxpects
l Sell n Cnr.
Competitive Arrnr of Oars Bring
Together Compnotlr Opportunity
for You to Select IntelM-Kcntljr.
THIS UMAHA SUJNDAY BEE: FEBRUARY 23, 1013.
' In tny opinion, one ot the chief value
At the automobile "show Hen In It bring
ing IViA tnnmifant.trA nf mnlnp m Inti.
direct touch with the public." says
Walter C. Atarmon. president of Nor
dyke & Marmon company.
"It enables the actual producer to meel
face to face the man for whom his
product Is Intended, and that Is what
every manufacturer U seeking. We all
have confidence In our cars, naturally
baited on solid facts, and through the
medium of the automobile show we can
put tho essentials before the buyer In
Just the way w0 want. Then, if we
profit or not, depends entirely on our
selves. "Often In securing cars through tho
dealer, the public loses sight of tho fact
that he is really dealing with the maker
ot the car, and the relation between the
two is likely to be forgotten. But back
of every car sold Is a personal interest
on the part of the manufacturer. I have
often wished that every man who looks
at a Marlon ear could be brought to our
factory and could follow the car through
Its development from raw material t)
finished product He would see all the
facts Just as they are, and the result of
his choice, whether It fell on the Marlon
or not, would be based on a bed rock
knowledge of car building. The same Is
true of any maker ot cars, I believe.
"By going through a factory such as
the Marmon, the tnan looking, for a
car, realtus that all the talk about
selling him a car for years of service
is not mere pretty phrasing on tho part
of the salesman, but Is based on vital
truth. He sees that every operation,
from the making of the blue print de
signs to the final testing of the ear Is
based on tho keynote of service. It ex
plains to hire tho reason why large fac
tories, like the Marmon, do not lurn out
moro cars than theyi do, because ho
sees that every, piece of material and
every completed) part Is subjected to
scores of testa In an effort to search
out any possible weakness. The work
manship Is thorough.
"So many people ao not think of the
factory organization back of the car on
the salesroom floor. They see only thnt
the manufacturer has something to sell,
without realizing that he te staking his
reputation and fortune on the very thing
before their eyes. In a factory such
as that of the Nordyke & Marmon com
pany, where tor ovfci- sixty years all ef
forts have been directed toward produc
ing machinery that would give service
that will reflect credit on the name t
the maker, the problem Is a serious or.o
Indeed, for all depends on' getting tho
plain facts directly Into tho hands of
the public.
"The solution of the problem tias been
worked out throught tho medium of
automobile shows, for' the manufacturer
can come there In the spirit of tho man
who builds' -fhe 'car and 'talk to the
nan who-"wants"-tovbuy,. and the effect
iveness Is not lost by tho appeal being
mode through the 'man between. That the
result is most satisfactory Is shown by
the (treat Increase-In the size and ef
fectiveness of the automobile shows.
They hye a vital relation to the Industry
and theft have corns to stay;" "
BURMAN WILL DRIVE NEW '
KEETON AT INDIANAPOLIS
I I mTT' " isM i III lllll HMfcM i ilWilinili IfWll liMsMMTT I tflM
, Ak I I tk I I
. X .... .
PRACTICABILITY OF AUTOS
Old Impression that They Were Only
Toys Has Gradually Changed.
ADVERTISING
Through the Medium iif Publicity
the rulillo Una lleeu Led to Huy
and Get Retter Aciiualnted
rvlth Machine.
."Bpb" Burman, "the speed merchant
will drive a Keeton "slx-" in the In
dianapolis 500-mile race for a fortune
May SO next and'Js now at the Keeton
factory assembling his own car. Burman
drove in CaIlfornls,.all winter and In Jan
uary made "a flyjng trip to New ork
to secure a car for the struggle In which'
he was a contender last year and. turned
over, escaping as iy a miracle.
"Back In the days when I was selling
buggies for a living down In Kansas I
looked on the automobile as an all right
plaything for those who had tho money,
but pooh poohed 'the very lda of any
motlvo powered contraption ever taking
the everyday place of tho horse." said R.
H. Collins general sales manager of tho
Bulck Motor company.
"In my opinion, If there Is one thing
more' than any other which has brought
the Industry to Its present commercial
footing It Is the advent of the medium
priced car. There la no question but that
general business conditions aro better
than they ever wero In liorso days. There
Is" more money made. There is moro
money spent. And one Is as Important as
the other In any country's prosperity.
"I don't say It's a sound argument, but
the man who has been so unwise as to
mortgage his home for a motor car un
less he needed the car in his business,
has had his Influence In the develop
ment ot 1912 prosperity. He had to have
the money and he went after business
Just that much harder. And in most in
stances he got It
Effect of Advertising.
"Another thing which nas been far
reaching In its effect is automobile adver
tising. In the early days the motor con
cerns made money easily and, spent It
easily. They began by paying high sal
aries. Advertising men, the best in the
country, were attracted to the field. They
asked" big "money and got It. It was then
or about then that a real advertising era
began. Managers of other lines of busi
ness took notice of advertising of a class
they had never seen before and they be
gan to notice, too, what enormous sales
were being made In the trade. They be
gan looking 'around for real advertising
men for themselves. Men Increased their
advertising appropriations, by tho judi
cious handling ot. which they created new.
and In some Instances almost unbeliev
able demands for their goods. General
bus)nesa conditions began nn Improve
ment which pessimists said was too much
a boom to last If boom It 'was, then
All Parts of Engine
Easily Accessible
The new motor In uso on the new water-
cooled Kelly trucks, cold by Andrew
Murphy & Son, has been the center of a
groat deal of lntcrtst from engineers dur
ing the last few days. Thoro has been
continually a throng of experts examining
the mechanism of the new motor.
One ot the principal advantages of this
motor is the fact that .every part ot It Is
Instantly nconsstble. When the hood la
lifted It has tho same effect as it the
motor were placed on a work-bench. The
location of Uie carbureter and magneto
Is such that adjustments can bo made
without difficulty.
Every part ot the motor Is In the open
so that nothing has to be removed to
reach any other part
To Circle tho Globe.
Guy I Smith, the Hudson dealer, has
learned of a unique and unprecedented
travel project that Is planned by a. prom
inent I.os Angeles club man and business
man. It Is a globe-cmclrolln Journey,
which, according to tho contemplated
plan, will bo wound up by a westward
transcontinental dash In a six-cylinder
Hudson car.
"What Is the meaning of automobltd
shows? Why all this flaro ot heads and
advertising In the newspapers? "Why all
this preparation for weeks and weeks foij
only a week of moro display 7
Do you ask yourself down In your hears
whether It makes the car that you buy)
any better? Undoubtedly, you say, thin
pays the manufacturers or they would
not do this every year. What docs 1(
actually get mo?
If you really wish tho InsMo Informal
tlon on this show business, thp facts, ID
exactly known, would sum themselves ur
somewhat llko this:
In tho first place, manufacturers spend
dollars and dollars on the display ot theln
goods at the shows, which they never get
baok In actual sales on the spot nor In
actual dealers taken on at at the shows.
Tou can figure It put for yourself If you
will only look about you when you nra
at the show. Cars are sold yeojandl
dealers ore actually hoo'ked up with, butt
It Uie business ot holding shows actually;
paid, why then wouldn't the manufacH
turers hold a perpetual show the yean
round?
Of course they would. And In thela
Various display rooms and places of trusta
nesa that Is precisely what they do. Bull
If there wero a perpetual show, the most)
simple ot us can see that It wouldn't bd
a show at all. A show is at once a dare
a stimulus, and a protection to the public
Must Meet Competition.
Each manufacturer knows early In the
year that hs will have to face his com-
petltor at tho show. He knows that hq
can not afford to fall down In tho prew
ence of his rival. Ho knows that he must
build car that will hold up In looks, 14
refinement of design. In obvious worth In
order to make good, at ths show and!
what Is the result?
Tou, tho buyer of a motor car, have the)
show to thank tor the ohanoe to look oven
all ot the cars. Tou feel and rightly-
that If a car Is not represented that some-t
thing Is wrong. You may not know
what It Is, but you suspect that there.
Is n reason why that car should not b
shown. Of courssv we are speaking oil
the big, vital shows and not of the local
affairs.
Care In Storing Flslc Ttrea,
Flsk tires nro not stored In on attic
but In a llghtproof and dampproof cellar,
where tho temperature 1b kept uniform
the year round. It Is worthy of note tliatt
the tire manufacturer has mot and coped!
with every obstacle which automobile
progress 1ms put in his way.
boom it Is, for it Is, still with us and tho
motor car is at the bottom of it
Michigan Hends List.
"There are more automobiles mado In
our own state of Michigan than In all
tho rest of the country taken together.
I heard a man remark Just tho other
duy that ho thought the reason Michi
gan made a better motor car than other
states was because the roads were so boil
they had to. And here Is another thing
In which the automobile has had a
country benefiting Influence. Time was
when a farmer hated a 'red devil' like a
small boy does a bath. Today he is a
buyer himself. Roads are pretty bad Vet
in some parts, but the automobile has
created a demand tor better ones, and
we're gradually beginning to get them.
Up In our country the best example of
it Is that new road which Is really and
truly going to be put down between De
troit and Toledo. For twelve years this
has been the worst thing In the shape
of a road between New Tork and the
buffalo wallows of Wyoming.
"Tho truck game, generally, has never
opened up as it will in the next few
years. Truck use means economy; on
economy, moreover, which Is bound to
become popular."
Oakland
THE CAR WITH A CONSCIENCE'
Tho Oakland nas come Into Its own. It has a Arm foundation for Its popularity
and stability. It Is today one of the standard motor cars. And this popularity la
bound to grow In the future.
For 1913 wo have adopted a low, ovorslung, double-drop 'frame.
This construction gives the car a low center of gravity, keeping the machine
on the road better. It makes the car safor to handle at high rate ot speed and Im
proves the, riding qualities generally. The side swaying otaho body is reduced to
the minimum, because the car "hugs the ground." Longitudinal rocking, which
frequently spoils easy riding, even in the highest-priced cars, does not occur in this
construction and the danger ot skidding Is almost done away with.
1913 Oaklands are distinctive, beautiful models and deserve the consideration
of prospective purchasers of motor cars.
This announcement simply extends to you an invitation' to Bee and examine
Oaklands, This Is all we ask: the opportunity of proving to you the claims made
here relative to our cars. Oakland cars have always mado the necessary and cor"
rect Impression for ub.
When you come to the handsomest car in the show that's the Oakland.
Mclntyre Automobile Co.
2203 Far nam Street
IilMNGER BITLEMENT CO.,
Western Distributors,
J. A. CULLEN,
Salesman.
Some Special Bargains in Used Cars.
An Epoch
Making Car-
$1,290
The man who saicT'THait untfl:utombile come: dwn in-pricneetwait ntJ longer. For tho
StdeGaker "35" where. . "
Started by electricity, lighted by electricity, seato sbc passenger comfortably. There is no car under
$2,000 that approaches the Studebaker "35" in style, corafortand luxury. A wonderful car -expert-ay.
From its drop forged front axle to thefulhfkatingrarxle, it represcnttho highest development of
mechanical effectiveness and skill. i
With a 116-inch vheelbase the Studebaker "35" is distinctly in the"big car" class, and Its luxurious
upholstery, clear vision windshield, Studebaker Jiffy curtains, lickel-plated .bright work, refined lines and
magnificent appointments, .make it a delight to the-ey. -
Sao the Studebaker Exhibit en the Stage at the Auditorium.
t
THE STUDEBAKER CORPORATION, 2026-28 Farnam St:
$885 Studebaker "25"
THREE GREAT OARS
$1,290 Studebaker "35"
$1,550 Studebaker "Six
Studebaker "35" $1,290 complete
Four cylinders, 4Vs-inch bore x 5-inch stroke, 116-inch wheelbaao
8ix-passenger- body Electric self-starter
34x4-inch GOODRICH TIRES Eleotric lights
Luxurious upholstery . Electrio horn
Pull Floating rear axle Deep cushions
Clear vision, ventilating windshield, rain-vision- typo
Silk, mohair top Crowned fenders'.
Studebaker Jiffy curtains Extra rim
Detachable, demountable rims Tire holders
Stewart & Clark Speedometor Pull sot of tools
Three-quarter elliptio springs .Wide-tool box
i