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THE (MARK SUNDAT BEE: FEBRUARY 23, 1913.
i I 3 m INDUSTRY 1H IHFAHCYjor. President of Ford Motor Company Sees Bright Future. IMPROVEMENTS ARE STEADY Hamnfacturera Hare Ilern Doing Their Seat to Add Some Ira prorcment Every I.Wtle While. ' XOB ANOEIjES, Cal. Feb. SI "When t look toward. the future and perceive what It holds for tho automobile Industry my eyes are dazed with Its radiant por 'nt," says Henry Ford, president of tht Ford Motor company. "To my mind te industry Is In Its Infancy, and even trie most sanguine expectations ot hat the coming years will hold are bound to bt surpassed by the actuality. "No one who has studied the growth of the automobile Industry can doubt for a minute but that Its growth has been more remarkable In many ways than that of any other Industry In history. In ti vears the motor driven vehicle has de veloped from a so-called freak to one of the most useful servants of men. "One should not forget, cither, that th' crowth has been during the period of ex perimentation and education. The first motor car was a crude affair when Judge.) by the present-day standards, fin fact, fines the first car was out on the market refinements and Improvements hare found their way Into the product of sue. "eedlng years until today the car Is I be. tieve, nearly perfect "People were Inclined to be very much from Missouri' during tho first few years of the Industry. Bvery time a car was fold It was an overcoming of prejudice. Only the very rich were willing and could afford to own a car. The man with the average Income did not have the price to lsk on something the benefits and upkeep expense of which existed or.ly la theoty and had yet to be demonstrated. Cars llnTf) Keen Improved. "With the passing, years the cars have been improved and their price lowered with decreasing costs of operation, al lowing an ever .Increasing Wumben of men to acquire them. Then different cars be gan to have records. When an ago at approached a prospect and attempted to make a sole ho no longer had to confine his talk to what his company hoped the car would do, but could point out In stance after Instance what the car hod actually done and was doing. "This record salesmanship backed ip by performances steadily battered down the Incredulity of the buying pubtlo and convinced them that the motor car no longer was a dream of an Utopian methd of transportation, but that It was an ac tual fact "Already many of the large companies have records of achievement to which II. It RADFORD. they can point with pride and their com panies' cars ore accepted as reliable. "So It Is no longer necessary to con vince a. man that a motor car Is prac ticable. The whole selling problem today Is ono of the greatest valuo and dependa bility of service for tho lowest price. In the car that combines efficiency, contin ued service on tho part of tho, company and lowest price the man of today finds his Ideal vehicle. "In the years to come there will be no Incredulous persons to convince that the motor driven vehicle Is feasible. From now on the question Is simply one of quality, service and price. Therefore, with this unhampered field the comlrg years should see tho sales of the past largely Increased. "Motor car prospects, or people who are or would be In the market for a cr If the matter were called to their atten t'.on, are Just beginning to be looked after by the representatives of the different companies. Most of the big companies have sold cars they could manufacture without any Intensive prospecting fir prospects. The Ford Motor company for the last two years despite Its huge out puts lias .sold Its cars many months bv fore the end of Its manufacturing year, and could have sold many moro had It been ablo to build them. This year the' samo condition will be true. "Today It does not seem to be as much IF you want a car that its maintenance won't cost you $100 per year for-four ' years, buy an Auburn. If you want a car with a guaran tee that it can be put in as good shape as new for $200or less after running 40,000 miles, buy an . Au burn. x If you want a car that ha the best motor, transmission and full floating axle, buy an Auburn. ' If you want a car that uses tho least gas and oil per mile for tho horsepower, buy an Auburn. If you want a .car that has tho boat lighting -system and the best electric starter that is made, buy an Auburn. s If you want tho most handsome .car that is on tho road, you must buy an. Auburn. If-you waut a car that will give tho-most for tho money, you will buy an Auburn. Fourteen models, $1,150 to $4,500. Roadsters, Mouring cars, coupes, limousineij, sedans and town cars. Auburn Automobile Co. "Omaha" W. T. WILSON, Mgr. 2559 Parnam Street. of a question of selling cars as It Is ot building them In sufficient numbers U supply the ever Increasing demand. Mast Supply rnrts. "Unquestionably the company that lays proper stress on the service Is bound to grow rapidly with the years. No matter how good a car a concern may turn out If Its service Is defective. If It unnot fumlsh parts to-replace without lass of time, that company will not succeed. The big companies of the future will be thoce thai besides manufacturing a thoroughly efficient car and a low priced one have best solved the service question. "There Is another big factor that each day Is becoming stronger why automo biles will be sold In ever Increasing quan. titles, For every good road built automo biles are sold, and with the sale of every automobile the demand for more good roads Increases. t "Never before In the history has tnere been such a concerted and world-wide de mand for Improved highways ss ourlnc tho year Just passed. Distances meas ured In minutes not In miles. When that time comes, and It Is rapidly approaching, whon poorly constructed and maintained roads will no longer be tolerated, all the world will travel by motor car. As yet hardly 1 per cent of the popu lation of the countries that manufacture tho most cars travel In them despite the fact that the factories are each year turning out capacity productions. To the thinking then It will plainly bo seen thut the motor car has scarcely commenced Its destined service." lake Is In the center of S.0Q0.CC0 acres of the finest grain land In the world- The es tablishment of a Cadillac dealer there Is merely additional evidence of the advance ment 6f civilization In this direction, and of the great rush to this far northern country which will eventually be the source of a large grain supply for the North American continent Substitute for Air. II. A. Drew, manager of he Essenkay Bales company, says that the Omaha users of Essenkay, the five-year proven substitute for air In auto tires, are spread ing the news to such an extent that every Indications points to alt the business that can be handled during the spring an.1 summer. Auto owners are even now ar ranging for thelti Installation of Essenkay at a convenient time. MEATS DELIVERED IN BETTER CONDITION BY MOTOR TRUCK Because of the motor truck's spcedi ttess It Is possible to deliver meat in bit te condition with a motor truck than by horses. This Is ono of the many benefits whtch Armour & Co. found they have re ceived from tchlr motor truck, a three and one-half-ton Alco, In their Omaha service. When Armour A Co. first placed the motor truck In service tho butchers wore much surprised and pleased at the sov condition of the meat when It was de livered during the hot weathcr. Trips ore often made to Benson, a dis tance of six miles. On the route there are many hills, some only partly pav-rt. However, the trip Is made In twcnty-tlvc 'minutes with a capacity load. Deliveries jar j made to Florence, also a distance of six miles. At 6;3) a. m. the truck starts on !ts day's work, makes thirty-two deliveries and returns at 10:30 a. m., covering a distance of approximately twenty-five miles. A short trip of fifteen miles lo'-lows. CADILLAC ESTABLISHES FARTHEST NORTH DEALER The Cadtltao Motor Car company of Detroit, now holds the distinction of hav ing a dealer who Is farther north than nny other on the American continent. A contract has Just been closed with M. R, Potts of 3rouard, Alberta, Canada. Qrouard Is situated on little Slave lake, which Is several hundred miles north of Edmonton. Whllo most people have a vague Idea that this locality In In tho extreme northwest and usually Imagine It as only the home of a Hudson Bay company outpost, or something of that sort, yet, as a matter of tact. Little Slave NOBBY AND CHAIN TREAD TIRES are the most famous and Uie irios,t widely-used non-skid tires in the world MADE BY THE UNITED STATES TIRE COMPANY RAUCH & LANG USING SOLID CUSHION TIRES That the electric automobtlo Is becoming more and moro popular each year ns n pleasure car Is shown by the rapid growth of the various factories. "In Kansas City alone there are VO nauch & Lang electrics now in op n Hon," says It. O. Hargrcavcs. sales nu' -nser for theSouthwest Motor company "and 95 ptr cent of these cars . equipped with the famous Motz cushlo-i tires, which do nwny with punctute. rim cuts and blowouts. B it miv also be Interesting in. ..u. At. u....v., that there are fl numoer oi inese cii'" w have been In dally use for nearly ti.rr years. They are using the original bat teries and the same Motz cushion lrs with which they come equipped from ir factory. The mileage on these cars i .m as high as 30,000 miles." ,The Persistent and Judicious Use of Newspaper Advertising Is the Itoad to Business Success. 32 H.P. ELECTRIC LIGHTS ELEGTR1G STARTER $1500 EXHII1T NO. 31DN THE STAGE ' The Leading Lady of the Show The Velie The choice of a thousand critics JOHN DEERE 10th and Howard Sts. SPEEDWELL HEAVY 10TY TRUCKS Just arrived; see it at our works. Tho reliability of this truck haa been proven. Our service proposition is most valuable. "Wo invite close inspection of this maBterpicco. v Wbl Pfeiffer Carriage Works , Pheae D 8022. 25th Ave. and Leavenworth St. 1 JACKSON OLYMPIC, $1500 85 horsepower: unit power plant. Long-Btroke motor iUx4 in. US-Inch wheel base. 34x4-lnoh tires. Full elllptlo springs, ront and rear. Deep, roomy body, with 10-Inch upholstery. Gasoline tank under dash, supplied from storage tank at the rear. with, pressure pump. Total capa city, twenty gallons. Equipment of Disco self-starter, mohair top, top hood, ventilating windshield, speedometer, oil and gasoline saugea on dash. Prest-o-llte tank, with automatic electric lighter; Firestone universal qulck-detachablo demountable rims, extra rim tire carrier, robe rail, foot rest, pump, jack, tiro outfit and tools. Trimmings, black and nickel. Electric self-starter and electrlo lights optional, $225 extra, t Now you can prove all you ve heard about Jackson comfort "Whenever and wherever in the past you have met a Jackson owner or listened to a discussion of tho car, you have heard a great deal about its comfort and ease of riding. All that you have heard is true. i More than that, the 1913 Jacksom along with increased power and size is tho most comfortablo of all the comfortable cars we have produced. . - The new models are here, ready for your test. All wo ask of you is a singlo trial. If that doesn't prove to your entire satisfaction that tho Jackson reputation is solidly foundedif tho car isn't tho most comfortablo you over rodo in we shall have no moro to say. But before you put tho car to this test, we want to tell you how wo have achieved its extraordinary comfort and ease of riding. It probably haa never occured to you that the power; tho way it is. gonerated and transmitted; tho de sign and construction of seats and seat backs; wheelbase; wheel size; weight and its distribution; all have a definite effeot on tho "way the car rideB. It is true; and no motor car engineers and designers realize it moro keenly, or have, made better or more extend ed use of their knowledgo than those of the Jackson company. On the other hand, theso elements muBt'be closely related to each other in order to produce the maximum comfort, "Jadcsoa "Majestic" $1975 45 horsepower; unit power plant Iong-otroke motor 4Hx5U-'n, ISt.Incli wheelbase. iftx4-lnch tires. Full elllptlo springs, front and rear. Deep, roomy body, with 10-lnch upholstery. Electric aelf-atarter. Klectrto lights. Gasoline tank under dash, suppli ed from atorago tank at - the rear, with pressure pump. Total capacity, twenty gallons. Equipment of mohair top, top liQpd. ventilating windshield, speedometer, oil and gasoline gauges on dash, Firestone uni versal quick-detachable de mountable rims, extra rim, tire carrier, electrlo horn, robe rail, foot rest, pump, Jack, tire out fit and tools. Trimmings, black and nickel. Each must be taken into account; tho effect of each, alone and in re lation to the others, must be, reckoned. Then all must be blended into a harmonious whole. In tho 1913 Jacksons, this has been done as only the Jackson engi neers and designers know how after eleven years of experience. You will find tho wheelbases generously long. The wheel sizes in. the two models are correct with reference to the wheelbases; the shorter with 34 inch and the longer with 36 inch wheels. Four full elliptic springs are used on each model; because they are from 33V& to 100$ easier Tiding than the usual motor car types. The upholstering is 10 inches thick deep and soft and luxurious; The seat cushions slant slightly toward the rear; and tho seat backs aro shoulder high comfortablo for a half hour or a 'half day and on any road. There is generous room in front and in the tonneau; and both front rtsd rear doors are wider than usual. When you have your demonstration you will noto the pulling power of tho motor tho smooth silence of tho entire mechanism tho speed, etc. The Jackson features aro of as long standing as tho'coriifort and riding ease of the car. We want you to have your test as 60on as possible, for when it becomes known that the new Jackson is hero wo will be besieged1 by people inter ested in tho car. Please, call or telephone as soon as you can. Jackson "Sultanic" Six $2650 Six cylinders; 45 horsepower; unit power plant Long-stroke motor 44x4i-In. 138-Inch wheelbase. 36x4H-lnch tires. Full elliptic springs, front and rear. Deep, roomy body, with' 10-lnch upholstery. Electrlo self-starter. Electrlo lights. Gasoline tank under dash, sup plied front storage tank at rear. wiin pressure pump. Total capacity, twenty gallons. qulpmcnt of mohair top, top hood, ventilating windshield. speedometer, oil and gasoline gauges on dash, demountable wheels and spare wheel, wheel carrier, electrro horn, robe rail, foot rest pump. Jack, tiro out fit and tools. Trimmings, black and nickel. Flve-passcnger, $2,500. See the Jackson at Beeth' 13, Omaha Automobile Showy re emery March 1. Pioneer Implement Company; Council Bluffs, Iowa. . (nor Wo are prepared to give factory service to Jackson owners having a complete stock of . A - duplicate parts of every mode) the company has produced since 1005. We have skilled - and experienced mechanics, men who know how to keep Jackson cars In perfect trim. late', in. iJUSfclfkfr imty lnwi