Omaha daily bee., February 23, 1913, AUTOMOBILES, Page 8-C, Image 30

About Omaha daily bee. (Omaha [Neb.]) 187?-1922

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THE (MARK SUNDAT BEE: FEBRUARY 23, 1913.
i I
3
m INDUSTRY 1H IHFAHCYjor.
President of Ford Motor Company
Sees Bright Future.
IMPROVEMENTS ARE STEADY
Hamnfacturera Hare Ilern Doing
Their Seat to Add Some Ira
prorcment Every I.Wtle
While. '
XOB ANOEIjES, Cal. Feb. SI "When
t look toward. the future and perceive
what It holds for tho automobile Industry
my eyes are dazed with Its radiant por
'nt," says Henry Ford, president of tht
Ford Motor company. "To my mind te
industry Is In Its Infancy, and even trie
most sanguine expectations ot hat the
coming years will hold are bound to bt
surpassed by the actuality.
"No one who has studied the growth
of the automobile Industry can doubt for
a minute but that Its growth has been
more remarkable In many ways than that
of any other Industry In history. In ti
vears the motor driven vehicle has de
veloped from a so-called freak to one of
the most useful servants of men.
"One should not forget, cither, that th'
crowth has been during the period of ex
perimentation and education. The first
motor car was a crude affair when Judge.)
by the present-day standards, fin fact,
fines the first car was out on the market
refinements and Improvements hare
found their way Into the product of sue.
"eedlng years until today the car Is I be.
tieve, nearly perfect
"People were Inclined to be very much
from Missouri' during tho first few years
of the Industry. Bvery time a car was
fold It was an overcoming of prejudice.
Only the very rich were willing and could
afford to own a car. The man with the
average Income did not have the price to
lsk on something the benefits and upkeep
expense of which existed or.ly la theoty
and had yet to be demonstrated.
Cars llnTf) Keen Improved.
"With the passing, years the cars have
been improved and their price lowered
with decreasing costs of operation, al
lowing an ever .Increasing Wumben of men
to acquire them. Then different cars be
gan to have records. When an ago at
approached a prospect and attempted to
make a sole ho no longer had to confine
his talk to what his company hoped the
car would do, but could point out In
stance after Instance what the car hod
actually done and was doing.
"This record salesmanship backed ip
by performances steadily battered down
the Incredulity of the buying pubtlo and
convinced them that the motor car no
longer was a dream of an Utopian methd
of transportation, but that It was an ac
tual fact
"Already many of the large companies
have records of achievement to which
II. It RADFORD.
they can point with pride and their com
panies' cars ore accepted as reliable.
"So It Is no longer necessary to con
vince a. man that a motor car Is prac
ticable. The whole selling problem today
Is ono of the greatest valuo and dependa
bility of service for tho lowest price. In
the car that combines efficiency, contin
ued service on tho part of tho, company
and lowest price the man of today finds
his Ideal vehicle.
"In the years to come there will be no
Incredulous persons to convince that the
motor driven vehicle Is feasible. From
now on the question Is simply one of
quality, service and price. Therefore,
with this unhampered field the comlrg
years should see tho sales of the past
largely Increased.
"Motor car prospects, or people who
are or would be In the market for a cr
If the matter were called to their atten
t'.on, are Just beginning to be looked after
by the representatives of the different
companies. Most of the big companies
have sold cars they could manufacture
without any Intensive prospecting fir
prospects. The Ford Motor company for
the last two years despite Its huge out
puts lias .sold Its cars many months bv
fore the end of Its manufacturing year,
and could have sold many moro had It
been ablo to build them. This year the'
samo condition will be true.
"Today It does not seem to be as much
IF you want a car that its
maintenance won't cost
you $100 per year for-four '
years, buy an Auburn.
If you want a car with a guaran
tee that it can be put in as good
shape as new for $200or less after
running 40,000 miles, buy an . Au
burn. x
If you want a car that ha the best motor,
transmission and full floating axle, buy an
Auburn. '
If you want a car that uses tho least gas and oil
per mile for tho horsepower, buy an Auburn.
If you want a .car that has tho boat lighting -system
and the best electric starter that is made, buy an
Auburn. s
If you want tho most handsome .car that is on tho
road, you must buy an. Auburn.
If-you waut a car that will give tho-most for tho
money, you will buy an Auburn.
Fourteen models, $1,150 to $4,500. Roadsters,
Mouring cars, coupes, limousineij, sedans and town cars.
Auburn Automobile Co.
"Omaha"
W. T. WILSON, Mgr. 2559 Parnam Street.
of a question of selling cars as It Is ot
building them In sufficient numbers U
supply the ever Increasing demand.
Mast Supply rnrts.
"Unquestionably the company that lays
proper stress on the service Is bound to
grow rapidly with the years. No matter
how good a car a concern may turn out
If Its service Is defective. If It unnot
fumlsh parts to-replace without lass of
time, that company will not succeed. The
big companies of the future will be thoce
thai besides manufacturing a thoroughly
efficient car and a low priced one have
best solved the service question.
"There Is another big factor that each
day Is becoming stronger why automo
biles will be sold In ever Increasing quan.
titles, For every good road built automo
biles are sold, and with the sale of every
automobile the demand for more good
roads Increases. t
"Never before In the history has tnere
been such a concerted and world-wide de
mand for Improved highways ss ourlnc
tho year Just passed. Distances meas
ured In minutes not In miles. When that
time comes, and It Is rapidly approaching,
whon poorly constructed and maintained
roads will no longer be tolerated, all the
world will travel by motor car.
As yet hardly 1 per cent of the popu
lation of the countries that manufacture
tho most cars travel In them despite the
fact that the factories are each year
turning out capacity productions. To the
thinking then It will plainly bo seen thut
the motor car has scarcely commenced
Its destined service."
lake Is In the center of S.0Q0.CC0 acres of
the finest grain land In the world- The es
tablishment of a Cadillac dealer there Is
merely additional evidence of the advance
ment 6f civilization In this direction, and
of the great rush to this far northern
country which will eventually be the
source of a large grain supply for the
North American continent
Substitute for Air.
II. A. Drew, manager of he Essenkay
Bales company, says that the Omaha
users of Essenkay, the five-year proven
substitute for air In auto tires, are spread
ing the news to such an extent that every
Indications points to alt the business that
can be handled during the spring an.1
summer. Auto owners are even now ar
ranging for thelti Installation of Essenkay
at a convenient time.
MEATS DELIVERED IN BETTER
CONDITION BY MOTOR TRUCK
Because of the motor truck's spcedi
ttess It Is possible to deliver meat in bit
te condition with a motor truck than by
horses. This Is ono of the many benefits
whtch Armour & Co. found they have re
ceived from tchlr motor truck, a three
and one-half-ton Alco, In their Omaha
service.
When Armour A Co. first placed the
motor truck In service tho butchers wore
much surprised and pleased at the sov
condition of the meat when It was de
livered during the hot weathcr.
Trips ore often made to Benson, a dis
tance of six miles. On the route there
are many hills, some only partly pav-rt.
However, the trip Is made In twcnty-tlvc
'minutes with a capacity load. Deliveries
jar j made to Florence, also a distance of
six miles.
At 6;3) a. m. the truck starts on !ts
day's work, makes thirty-two deliveries
and returns at 10:30 a. m., covering a
distance of approximately twenty-five
miles. A short trip of fifteen miles lo'-lows.
CADILLAC ESTABLISHES
FARTHEST NORTH DEALER
The Cadtltao Motor Car company of
Detroit, now holds the distinction of hav
ing a dealer who Is farther north than
nny other on the American continent. A
contract has Just been closed with M. R,
Potts of 3rouard, Alberta, Canada.
Qrouard Is situated on little Slave
lake, which Is several hundred miles north
of Edmonton. Whllo most people have
a vague Idea that this locality In In tho
extreme northwest and usually Imagine It
as only the home of a Hudson Bay
company outpost, or something of that
sort, yet, as a matter of tact. Little Slave
NOBBY
AND
CHAIN
TREAD
TIRES
are the most
famous and
Uie irios,t
widely-used
non-skid tires
in the world
MADE BY THE
UNITED STATES TIRE COMPANY
RAUCH & LANG USING
SOLID CUSHION TIRES
That the electric automobtlo Is becoming
more and moro popular each year ns n
pleasure car Is shown by the rapid
growth of the various factories.
"In Kansas City alone there are VO
nauch & Lang electrics now in op n
Hon," says It. O. Hargrcavcs. sales nu' -nser
for theSouthwest Motor company
"and 95 ptr cent of these cars .
equipped with the famous Motz cushlo-i
tires, which do nwny with punctute.
rim cuts and blowouts. B
it miv also be Interesting in.
..u. At. u....v., that there are fl
numoer oi inese cii'" w
have been In dally use for nearly ti.rr
years. They are using the original bat
teries and the same Motz cushion lrs
with which they come equipped from ir
factory. The mileage on these cars i .m
as high as 30,000 miles."
,The Persistent and Judicious Use of
Newspaper Advertising Is the Itoad to
Business Success.
32 H.P. ELECTRIC LIGHTS ELEGTR1G STARTER $1500
EXHII1T NO. 31DN THE STAGE '
The Leading Lady of the Show The Velie
The choice of a thousand critics
JOHN DEERE
10th and Howard Sts.
SPEEDWELL HEAVY 10TY TRUCKS
Just arrived; see it at our works.
Tho reliability of this truck haa been proven. Our
service proposition is most valuable.
"Wo invite close inspection of this maBterpicco.
v Wbl Pfeiffer Carriage Works
, Pheae D 8022. 25th Ave. and Leavenworth St.
1
JACKSON OLYMPIC, $1500
85 horsepower: unit power plant. Long-Btroke motor iUx4 in.
US-Inch wheel base. 34x4-lnoh tires. Full elllptlo springs, ront and rear.
Deep, roomy body, with 10-Inch upholstery. Gasoline tank under dash,
supplied from storage tank at the rear. with, pressure pump. Total capa
city, twenty gallons. Equipment of Disco self-starter, mohair top, top
hood, ventilating windshield, speedometer, oil and gasoline saugea on dash.
Prest-o-llte tank, with automatic electric lighter; Firestone universal
qulck-detachablo demountable rims, extra rim tire carrier, robe rail, foot
rest, pump, jack, tiro outfit and tools. Trimmings, black and nickel.
Electric self-starter and electrlo lights optional, $225 extra,
t
Now you can prove all you ve
heard about Jackson comfort
"Whenever and wherever in the past you have met a Jackson owner
or listened to a discussion of tho car, you have heard a great deal
about its comfort and ease of riding.
All that you have heard is true. i
More than that, the 1913 Jacksom along with increased power and
size is tho most comfortablo of all the comfortable cars we have
produced. . -
The new models are here, ready for your test.
All wo ask of you is a singlo trial.
If that doesn't prove to your entire satisfaction that tho Jackson
reputation is solidly foundedif tho car isn't tho most comfortablo
you over rodo in we shall have no moro to say.
But before you put tho car to this test, we want to tell you how wo
have achieved its extraordinary comfort and ease of riding.
It probably haa never occured to you that the power; tho way it is.
gonerated and transmitted; tho de
sign and construction of seats and
seat backs; wheelbase; wheel size;
weight and its distribution; all have
a definite effeot on tho "way the car
rideB.
It is true; and no motor car engineers
and designers realize it moro keenly,
or have, made better or more extend
ed use of their knowledgo than those
of the Jackson company.
On the other hand, theso elements
muBt'be closely related to each other
in order to produce the maximum
comfort,
"Jadcsoa "Majestic" $1975
45 horsepower; unit power plant
Iong-otroke motor 4Hx5U-'n,
ISt.Incli wheelbase.
iftx4-lnch tires.
Full elllptlo springs, front and
rear.
Deep, roomy body, with 10-lnch
upholstery.
Electric aelf-atarter.
Klectrto lights.
Gasoline tank under dash, suppli
ed from atorago tank at - the
rear, with pressure pump. Total
capacity, twenty gallons.
Equipment of mohair top, top
liQpd. ventilating windshield,
speedometer, oil and gasoline
gauges on dash, Firestone uni
versal quick-detachable de
mountable rims, extra rim, tire
carrier, electrlo horn, robe rail,
foot rest, pump, Jack, tire out
fit and tools.
Trimmings, black and nickel.
Each must be taken into account; tho effect of each, alone and in re
lation to the others, must be, reckoned.
Then all must be blended into a harmonious whole.
In tho 1913 Jacksons, this has been done as only the Jackson engi
neers and designers know how after eleven years of experience.
You will find tho wheelbases generously long.
The wheel sizes in. the two models are correct with reference to the
wheelbases; the shorter with 34 inch and the longer with 36 inch
wheels.
Four full elliptic springs are used on each model; because they are
from 33V& to 100$ easier Tiding than the usual motor car types.
The upholstering is 10 inches thick deep and soft and luxurious;
The seat cushions slant slightly toward the rear; and tho seat backs
aro shoulder high comfortablo for a half hour or a 'half day and
on any road.
There is generous room in front and in the tonneau; and both front
rtsd rear doors are wider than usual.
When you have your demonstration
you will noto the pulling power of
tho motor tho smooth silence of tho
entire mechanism tho speed, etc.
The Jackson features aro of as long
standing as tho'coriifort and riding
ease of the car.
We want you to have your test as 60on
as possible, for when it becomes
known that the new Jackson is hero
wo will be besieged1 by people inter
ested in tho car.
Please, call or telephone as soon as you
can.
Jackson "Sultanic" Six $2650
Six cylinders; 45 horsepower; unit
power plant
Long-stroke motor 44x4i-In.
138-Inch wheelbase.
36x4H-lnch tires.
Full elliptic springs, front and
rear.
Deep, roomy body, with' 10-lnch
upholstery.
Electrlo self-starter.
Electrlo lights.
Gasoline tank under dash, sup
plied front storage tank at rear.
wiin pressure pump. Total
capacity, twenty gallons.
qulpmcnt of mohair top, top
hood, ventilating windshield.
speedometer, oil and gasoline
gauges on dash, demountable
wheels and spare wheel, wheel
carrier, electrro horn, robe rail,
foot rest pump. Jack, tiro out
fit and tools.
Trimmings, black and nickel.
Flve-passcnger, $2,500.
See the
Jackson at Beeth'
13, Omaha
Automobile Showy
re emery
March 1.
Pioneer Implement Company;
Council Bluffs, Iowa.
. (nor Wo are prepared to give factory service to Jackson owners having a complete stock of
. A - duplicate parts of every mode) the company has produced since 1005. We have skilled -
and experienced mechanics, men who know how to keep Jackson cars In perfect trim.
late', in. iJUSfclfkfr imty lnwi