Omaha daily bee., February 23, 1913, AUTOMOBILES, Page 9-C, Image 31

About Omaha daily bee. (Omaha [Neb.]) 187?-1922

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9-U
GOODS MUST ALL BE HONEST
rear wheels to aet as a trailer for haul
ing extra long timbers, (alls, or strtio
tural steel beams. Such trailers can be
connected to hook and ladder trucks.
time hns no mnchlnery whatever back
of tho driver's sent. It is possible to at.
tnch a pair of rear wheels and the low
dray body commonly used around docks,
especially in California. Kmergency
wagons for street rntlwny uso are built
with turntables that can be eleVated by
a crank or by power from the engines,
Ilmiiloyrs Stockholder.
Two notable features of tho new fiscal
transactions of the Peerlehs company are
the facts that every officer and most of
tho executive employes of the company
stock has been placed In the hands of a
single Rroup of Cleveland's most sjc
cesnful men who were not only already
stockholders of the Peerless company,
being thoroughly familiar with the policy
of thn company, but who have made an
enviable reputation for themselves In ths
IncnndeRiient lamp business.
Mme. Gadski Wins Prize
Day ii Past When People Will Con.
standplpes, or even steam tire engines
to take the place of horses.
tinue to Buy Inferior Article.
A new type of gasoline truck with front
I heavily Increased their stock holdings
NAME ON AUTO IS GUARANTEE
wheel drive now exhibited for the first
nnd that a very substantial block of the
Ilrcnnne It Btnkei the Mnnnfnctnr
er's Imputation Upon atcrlt of
the Ooorta thnt lie Dellv
rn to Yon.
THE OMAHA SUNDAY BEE: FHlBlttfAltY 23, 1913.
IIP
A'WWA ..V.
Writing on publicity as the best pro
tection to the buyer, C. C. Yinnlnghara,
advertising manager of the Hudson
Motor Car company, has this to say In
a communication to Guy Smith, the local
Hudson dealer:
"Before the establishment 61 law, brute
force was tho only protection that man
had against the attacks of his enemies.
This led to the Introduction of Imple
ments of attack and defense. From the
day of the bow sun to the Invention of
gunpowder, ltfo was a constant strife.
Man was safe only when ho was pro
tected from the attacks of his neighbors
by surrounding himself with a retinue of
protectors. The warning 'Iiet the buyer
beware' was recognized in every mer
chandising transaction.
"We have come to a new order of
things. The one-price system was the
beginning of the standard of truth In
business, and publicity is the guarantee
that truth must obtain. It Is no longer
possible to sucoeed through misrepre
sentation. Manufacturers and dealers to
day In order to succeed must tell about
their wares. They do this through ad
vertising, and. through this same agency
of advertising1 which builds their busi
ness, they are compelled to be truthful
in making their claims.
"A fraud cannot stand the glare of pub
licity any more than crime can be per-,
petrated in a bright light And so the
buyer of any article that is advertised
has a greater protection because he has
Chosen the article that is advertised
than Is possible through his own knowl
edge of values. Successful advertising
cannot be -done unless the article Itself
is worthy of the advertising claims made
for It. Promises made in advertising
must be fulfilled or the firm making
them must fall.
"In the purchase of a motor car, the
best protection a. buyer has Is that the
firm making the motor car is willing -to
affix Its name and stake its reputation
upon the goods, fulfilling the claims made
in the advertising, and companies that do
advertise and sell their cars even though
thoy aro not of the best-quality are not
exactly the company that any buyer
should patronize.
"Manufacturers who conduct their busi
ness upon this modem manner of mer
chandising set aside a certain appropria
tion each year for advertising purposes.
At first thought it may seem that this
is a tax which the consumer pays, but
instead it is an insurance. Just as you pay
a premium to protect your property
against fire. ,
"The very fact that even though, the
consumer must pay a certain amount
of tho purchase money of his car toward
the publicity that has been given the
car Is tho protection the buyer obtains
In tho guarantee It thus gives him as to
the strength of the manufacturer's
claims, and to the value that Is created
for tho product through this publicity.
"It is natural to have more confidence
in persons whom we meet who have been
well introduced, and whose record is
presented to us by persons in whom we
have confidence, than we have in chance
acquaintances, and advertising merely Is
the introduction and the record that are
put before the buyer as to the trust
worthiness of the article mentioned.
"Publicity has been the great guarantee
of fair dealing. In the language of the
trade, It is the one thing that forces all
the cards "on the table, and it Is aa im
possible for a firm to succeed and be
unfair in the quality of Its product aa It
is hazardous for the buyer to choose any
article, whether it be motor cars, cloth,
lng or friends that are not properly In
troduced through the recommendation
cither of acquaintances in whom we have
absolute confidence, unless tho article is
advertised In such a manner that the
mere fact of the advertising guarantees
the truthfulness of the claim."
The leadership of American made eleo-
trlo cars the world over is strikingly
shown in the incident related below,
taken from The Musical Leader, pub
lished in Chicago. The picture shows
Mme. Gadakl, the famous singer, and her
floral decked Woods electrio, previous to
entry at the Zappot Auto show. Mme.
Music to Be Feature
of Automobile Show
Two bands give concerts each after
noon and evolving. Muslo Is to 1 one
of tho stellar features of the Omaha Au
tomobile show, the First Regiment band,
with Louis XL Neb el, director, giving
concerts each afternoon and evening,
Twice dally concerts of the highest class,
aa well as those at which popular seleo
i tlons will be rendered. E&oh afternoon
I a concert will be given on the main floor
' and at the same hour another on the
I lower. In the evening) tho sain order
will "b repeated.
I Tho programs of the oonoerU for the
first Tnlns follow!
MAIN FLOOR.
OwnfeuF Mimh-N. N. CkAl BTalrbrother
Selection Military Qlrl. Wltmark
iWalU Alma ..... ..Remlclc
Pomilajv-Tha American Fansro
. W. Ii. and Snyder
Overture Poet and Peasant. auppe
Intermezzo Arab's Love Bong. Fisher
Selection 11 Trovatore waiter jocods
(Walts Chocolate Soldier Kemlck
Noveltyk-Why Is a CarberatorT
B. A. Reese
Selection Ermine., Tobani
Popular Meet Me at the Meat Mar
ket, Winn! I. Seldel
juaronrNauonai .moiem..,.i ju. uatuy
LOWER HALL.
Ontirfnir March The ElKhth Annual.
U II. NeDle
Overture J ollr Robbers.... Walter Jacobs
Waltz Spring Maid J. W. Stern J
BSieouon iUO lUiKee i-riiict;.....,w:iiiiii
Popular At the Ievll's Ball.. Ted Snyder
Rag The Qhost of the Violin
W. II. and Snyder
Medley In the Shadows J. W. btern
Waltz Garden of Allah... Harold Rosslter
Selection The Merry Countess., .Wltmark
Special Dworak's Humoreske Hemlck
Overture King Midas Ellenberg
Popular Sweetness Y. 3. A. Fornix
Gadski is very proud of her American
Woods electrio car and was Induced to
place the machine in the contests, In
which cars from ail parts of the world
were entered.
"To her Joy," a friend writes, "she waa
awarded first prise over the eighty other
cars In the competition."
Does a Man Own a
Car When He Pays
the Price Asked?
If an automobile is exposed for sale anS
if. In the temporary absence of th'e sales
man, a buyer leaves a perfectly good
check amounting to the advertised selling
price and then drives the automobllo
away, is the transaction a sale, grand
larceny, or a Joke on the dealer who has
thereby lost his demonstrating car?
The above hypothetical question arises
from the strange experience of B. B, Col
lins of Danville, 111.
The Collins garage had received its sam
ples of the new Studebaker "25" and
'35," and hod been booking orders for
spring delivery at a rapid rate. The "35"
stood majestically on the salesroom floor,
undergoing the inspection of a big mine
operator who, with Mr. Collins in attend
ance, was noting the graceful, roomy six-
passenger body, the electrical cranking
and lighting device, the large tires and
the other points of Interest..
I'll take it," said tho mining man.
Then he went to work wjth a checkbook
and fountain pen, turning over to Mr.
Collins the equivalent .of Sl.SOO. plus the
freight from Detroit.
"Now, let's seej you'll want delivery
about March 1?" Mr. Collins asked the
questlqn blandly, pencil poised over order
blank.
"March 1, your grandmotherl I've
bought this car and I'm taking it away
with me."
As for this car, I couldn't think of
letting It go," Colllnwcontlnued. "Why
people are coming In every hour of the
day to see It. But I'll tell what I'll,
do. I've got a young trolnload of these
cars coming in two weeks. I'll try to
put off somebody elseand let you have
one then."
So saying, Mr. Collins dashed for the
office at the other end of the room, to
answer a telephone call.
The mining man looked at the car.
Then he looked out through the bltf,
ripen doorway to the street which was
bathed in tho unseasonable warmth of
misplaced spring day. The temptation
was too strong. Alio, Collins noa Kept
that check.
Straight to his mine, more than twenty
miles away, the man drove. There he
locked the car In a barn, and waited
for Collins, whom he met with open hos
pitaltty and a proffered compromise
whereby the car was to be left at the
Collins .garage In all Us idle moments.
until tho next shipment should arrive
from the factory.
Collins knew his own position was not
very strong, ror no noa sureiy tun
that check. So the offer was accepted.
TRUCKS FOR EVERY BUSINESS
Special Designs Aro Being Made for
All Different Usages.
SOME BEAND NEW DEPARTURES
The Persistent and Judicious Use of
Newspaper Advertising la the Road to
Business Success.
One Late Style BllmlnatM Maohtn
ery from Back Kind of Vehicle
and Mnkea Ostrn Bet of Car
rying Wheels Praeflonl.
So much has been written about the
efficiency and economy of the motor
truck that one of its most useful attrib
utes is apt to be overlooked. Thla is the
feature in design that enables it to be
adapted to almost any line of business
simply by mounting on the chassis
special bodies and equipment suited to
different trades.
Every manufacturer of either gaso
line or electrio trucks and light wagons
has adopted the plan of building the
entire running gear and driving mech
anism in a complete operative unit.
Independent of the body. There Is usually
no connection between chassis and
body except the bolts necessary to hold
the body in place on the frame. Any de
sired style of body can be mounted on
any chassis, within certain limitations
of size and weight
A comparatively recent dovelopment
with truck manufacturers Is the making
of each model in several lengths of
wheel-base and frame length to take
short, medium, long and extra Ions
bodies. Differences in construction .be
tween these are the length of the side
frames, the drive shaft, and brake rods.
Many Different Styles.
A truck of any given load capacity can
be fitted with a short, strong body for
carrying Jiarware.. machinery, or other
heavy material; medium length body,
ror ordinary service, like the express
business, general hauling, or department
store work, or with very long body for
boxes and barrels, beds and mattresses,
cornices, or theater scenery.
One maker alone, who manufactures
only a 8,000-pound capacity vehicle, shows
eleven different styles of bodies to in
dlcate the great diversity of application.
Salesmen In, attendance at the different
show stands are Drovlded with albums
of photographs showing scores of applica
tion and body styles, from fire depart
ment apparatus to funeral cars. Aside
from merely building special bodies to
mount on standard chassis, the truck-
maker often goes to great lengths to
give a customer a work vehicle partlca
larly suited to his needs.
Can Use Extra Wheels.
By designing and fitting to the chassis
special mechanism he gives the contractor
and coal dealer trucks with dumping
bodies operated by the truck motor; or
he constructs a short, strong traotor that
can be coupled o a pair of steel-tired
Only motorists who use
United States
Tires
get
United States
Tire Service
CARE OF TIRES IS $AY
TO GIVE THEM LONG LIFE
"The service men obtain from tires Is
directly proportional to the degree of
care and attention they give to their
tires," says O. M. Stadelman, secretary
of The Goodyear Tire and Rubber com
pany, Akron. O.
"Some men write in that they have ob
tained as high as 17,000 miles from a
single casing. Upon investigating, it is
invariably found that the men who get
most out of their tires are the ones who
are most careful about keeping their
tires inflated to the proper pressure. They
are the ones who do not overload their
tires, who do not allow them to stand
In grease and oil, who do not run In car
tracks or over rough roads in short, the
men who take care of their tires are
aha ossa who profit,''
VanBrunt Automobile Go.
Overland and Fop.
Hartfer.
Council xiaffs ra
Omaha. Hbr.
-ArlABEla
ff DIREGTORT 31
i r Of Automobiles and Accessories
Marion Automobile Go.
Marlon and kUrmoa
Oss Oars, Ohio and
Standard El a t xlcs.
S t s t r 1 b utors for
western Xowa and
atcbraska,.
8101-8 Parana at.
Nebraska Buick Auto Company
Uaoola Branch, 13th and F Bts a. B. 8TDU2S, Oeal Ugv.
Omilu Branch, 1912-lt-lB rarnam St. IiHB Huxx, XgY,
BUICK
CARS
1
Insurance
Against expensive car repairs,
Against skid and consequent ac
cident, Against loss of power,
-Against worry and discomfort
These arc the unusual advantages
you buy when you equip your car
with Firestone Non-Skid Tire3.
There is an extra thickness and
extra resiliency to the "non-skid" tread.
The car's mechanism is protected as
no other tread can protect it.
There's a road grip in the "non
skid" sharp edges, abrupt angles and
deep hollows which makes slip or skid
on any kind of going impossible.
The same grip prevents wheel
spinning and loss of power reduces
the consumption of gasoline.
The "give and take" of the resilient
tread assures supreme riding comfort.
The only frank story of tire building
is found in the book, "What's What
in Tires," by H. S. Firestone. Write
for it today.
The Firestone Tire & Rubber Co., '
"America's largest Exclusive Tire said
Rim Makers."
ft
2220 FarnanvSt., Omaha, Neb.
IIo mo Office aid Factory, Akron, O.
1b All Large Cities.
Branches
Inter
THE PERFECT CAR
Electrio Ifrrfctin
and Starting.
lsa-inch Wheel
Bam.
4 Speeds For
ward. ll4nca Uphol.
siery.
Left Bl&e Drive. Central Control. DomMe leak
tloa Magneto and Storage Battery.
Full Equipment Top, Winsbleld, Power Tire
Fiuaf), Electrio Xlora, Speedometer, Etc.
WPMglMlls-sjMjBiij-f 'tMHarliTl ITF'sTmlsw
. j3BsBBBBBBBBBBSBSSB!i.
the Auto
MODEL 48, FULLY EQUIPPED
This is the only car using identically the some electrio starting1 and lighting system this season as was . used last
year. Not a change has been made. It was perfect then, and is perfect now.
We Cordially Invite Public Inspection
Oat of the most exacting and careful engineering experience
baa grown the "Inter-State Sir."
Showing all of those tried and proven specifications, anyone of
which alone would characterize a ear of higher price.
Bound and eane manufacturing methods have made possible
this splendid oar.
Attention to factory integrity and factory efficiency has pro
duced its remarkable price.
The "Inter-State Six" has been built with all the essentials toij
ear serrice and car convenience that you should demand in a car.
Thirty per cent of the factory's 1912 output was Bold to former
Inter-State owners, men and women who know they could pay more,
but could not buy better; and who bought again the car that cava
them dollar for' dollar value'through years of splendid service.
Models 40, 41. 429, Four
Cylinder 40-11. P. 4KxS
Motor, Full Equipment.
$2,400
Models 00, 81, BS, Four
Cylinder B0-H. T, 6x0 Motor,
Foil Equipment.
$3,400
Good Proposition Open To Dealers
WESTERN BRANCH
Inter-State Automobile Co
310-52 South 18th Street Opposite Court House. Omaha.
FAOTOKT -SCuncia, Sadttea. P7