Omaha daily bee., February 23, 1913, AUTOMOBILES, Page 10-C, Image 32

About Omaha daily bee. (Omaha [Neb.]) 187?-1922

Image provided by: University of Nebraska-Lincoln Libraries, Lincoln, NE

                
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THE OMAHA SUNDAY BEE: FEBRUARY 23, 1913.
EXPERTS HAYE BEEN BUSY ! BUY HIGH GRAVITY GASOLINE
latest Fruits of Inventors' Brains
Will Be Seen at Auto Show.
PBOFITS ABE HOW SMALLER
AVhlle lhe Profit Pr Cur Una ern
SlaterinUr IlcAneod, the ltjnn
Utr t Sale MiUcm Vs
Difference.
Many new lfiaa will b en at the
Omaha autombbllo show, which opens at
the auditorium Monday nlfht. Hlrh
priced export have bn raeklnir their
brains to have their make of cars surpass
nil others ana. the result wltl be of In
terest to the yftfttors at the show.
In the effort toward comfort and
twauty 'n the odnstxuotlon ot bodies the
manufacturers ho-vs lensthened their
springs and Whek bases, hare used
deeper upholstery, "have provided more
2 room In both tonneau and front
eats and hw equipped their oars with
larger Ores. Several companies are Pdt
tlnrf out cars with seats tilted back,
While there wae noticed a car In whloh
Ota rear seat could be adjusted to suit
ihe pleasure ot the occupant.
In beauty of fleets and finish the
toak turned out by the American build
ers axe now considered the equal of the
iorelgn product, which for many years
led tho way. Most o the farelKn chassis
which are now being sold In this country
support bodlss built by Amerloans. There
seemrf to be a. tendency toward the stream
line body, which ts growing In favor
both hero and In Europe. The removing
of tanks, tool boxes and tire racks from
the running boards is a movement In
this dlroctlim.
Product Are Standardised.
The progress that the standardisation
Idea has made fa the last year Is re
markable. Many" of the manufacturers
are announcing thAt they will limit their
chassis production to. two models, or even
one type, this yean Where there are
two or more models of chassis most of
the parts are Interchangeable In many
Instances, tho only difference being In
wheel base and a few other point,
To enuumerate the various changes in
ileslgn and mechanical construction
would require a volume. The moohanlcal
channes for tho most part, however, ar
of a minor nature. Few radloat depart
ures from the accepted types of motors
are in evidence. The manufacturers are
convinced that the power plants of the
present day are close approaches to the
best that can be evolved and conse
quently they are turning their attention
to the refinement of detail and the pro
lurtlon of fine bodies.
Possibly the most noticeable feature
of the show Is the evidence of how rap
Idly the Industry has adopted the self
starter In the last year. At the time
of the 1M2 shows tho self-starter was still
a novelty to the great majority of auto
mobile owners. Today the manufactur
ers who have not equipped their cars
with a self-starter are In the minority.
The perfection of this device has done
more to Interest women In the actual
running of a motor car than any other
improvement recorded In the history of
the Industry, declare the manufacturers.
Elaborate tSqalptsent.
The addition of the self-starter to the
regular equipment of most makes ts but
one Indication of the length to which the
makers have gone In turning1 out fully
equipped machines. With practically
every car the manufacturer of today de
livers equipment which In the first days
of the Industry would have been sold
to the owner for a stiff prlco in addition
to the cost of, the machine. It is not
because the manufacturers are making
more money on their cars that they are
doing this. As a matter of fact the
profit per car to the manufacturer was
never so small as It is now. But the
making of motor cars has ceased to be
tho gamble that It was a few years
go. While the profit per oar Is smaller
tbo aggregate profit of quantity manu
facturing Is many times that of former
years. The business Is now on a business
basis. Wasto la eliminated and the pub
llo derives the benefit
Three Rules for '
Selling Autos Are
Given by Manager
"Prom the dealer's point of view there
are three principles which make for cus
cessful automobile salesmanship." Bo
ssys Ernest H. Cadmus of the Itegal
sales organlxatl'on. "These principles
Include. 'Still hunting your prospects,
being squaro with the publto and concen
trating on one line.
"By 'still hunting your prospeot I
mean," says Cadmus, "the giving of a
demonstration without attracting attc$i.
tlon. Have your man come to the garage
and arrange a demonstration In such a
manner as not to attract attention to
the fact that he la a prospective buyer.
Men are more pleased with suh arrange
ment than they are to have themselves
publicly paraded.
"As for "satisfying the publlo, every
reputable dealer knows that his greatest
assets are the satisfied owners in his
territory. Co everything in your power
to keep them satisfied. Jt the owners
feel at liberty to drive into the garage
and have their cars looked over, If It ts
matter of adjustments merely, or In
significant repairs, make no charge. You
will rind the owner glad to pay when he
meets with on accident and has to have
repairs. Furthermore he will patronlie
your place of business when he needs
something new.
OHIO ELECTRIC HAS SIMPLE
PLAN OF SHOWING CONTROL
A Very simple plan Is employed by the
Ohio Electric Car company to show
visitors at the show the operation ot the
Ohio system of control. A stripped
i chassis, which la handsomely finis '.led
I off In orange and white enamel, has beoa
Equipped -with controller and steering
Clever, battery and a series ot lights, the
jl latter mounted oa a platform at the
front end of .the chassis.
The system ot control used la the O;o
k electrio Is known tut the "magnetic"
fUype, as distinguished from the "drum
t type employed In many cars. The cou'
rtrpller Is mounted on an arm attache
hta the steering lever. It consists of
, small gutta percha disc, capping a ntcxrl
cup. Turning tne, also operates a series
AT plungers Inside the cup, which govern
secondary electric currents, which In turn
actuate a, series of magnet that bring
about jfontaeta In the prlmwy circuit.
The lights on the front platform turn
on and off when the several speeds are
hrpugbt into play. Keverse speed and
roagMtlo brako are LndJc4.ua by colored
Tests Show that Gravity Determines
the Number of Heat Units.
POWER IS IN EXPLOSION
Conspiinrtttly the More Volntlln
iaollnp Ilrrelop n Mnoli
Higher KfflHency of Serv
ice to Engine,
When the follow with tho low gravity
test, cheap gasoline filled with heavy
ends, tries to show you how much power
you can get out of his gasoline, because
of the great number of heat units It con
tains, It's time for you to begin to reason
not with him, but with yourself.
Turn over In your mind tho mechanism
of a gasoline engine. They are all con
structed to get rid of heat units. Air
chambers are built In them to permit the
heat to travel out of them. Water tanks
are provided and pipes run through each
engine to keep It cool.
If motive power actually oame from
heat units, every gasoline engine .would be
so constructed that they would retain the
heat units.
Tho fact ts true in a steam engine.
Every means possible Is used to conserve
tho heat and prevent tho steam from con
denting. The salesman wlio argues that low grav
ity test gasoline produces a greater num
ber of heat unit's than n high gravity test
gasoline Is right In that partlrutar only.
It's true, but .It Isn't true that heat units
produce tho motive power that drives a
gasoline engine. If It were, no gasoline
engine would bo no constructed as to get
rid ot the heat.
Power In In Explosion.
Actually, tho motive power of gasoline
lies in Its explosion caused by Its coming
In sudden contact with hydrogen. That
being true, tho more volatllo the gasoline,
the greater will be the driving power,
Not only is that true, but tho less Is your
engino apt to run hot.
It stands to reason that the higher the
gravity test, tho more volatile will be the
gasoline.
When the low gravity gasotlno man
tries to show you the great advantage
of low gravity gasoline as a power driv
ing force tor your auto engine, do a
little thinking and you'll soon dctcrmlno
how Illogical Is the argument. A stuJy
of the following will prove of benefit to
you:
Gasollno ts a combination of carbon and
hydrogen. Tho most perfect fuel for com
bustion engines would be hydrogen gas,
could we have It In liquid form as wo
have the gasoline; tho greater the per
centage of hydrogen it contains, conse
quently, tho greater the power producing
force. Tho statement that the lower
gravity gasoline contains greater power
value Is an actual Impossibility, tho in
tent being to convince tho consumer that
tho lower tho gravity the greater the
power element, but really Intended to
quiet Ma mind to the fact that he Is b
lng deprived of power while using low
gravity gasoline.
The power that drives your engine does
not come from the heat units, hut from
the explosion of gasoline.
Therefore the gasollno with the heavy
ends and having greated heat units Is
less explosive than tho lighter gravity
and more volatile gasollno. An a matter
of fact, tho gasollno with the heavy ends
Is a resistance to engine driving power.
The investigations of Dulong, Pavoy,
Bltbcrman, Laplace, Clement, Dupretz
and other chemists ot equal note give us
these basto facts:
One pound of hydrogen burned In water
produces 62,(35 British heat (more recently
known to bo power) units. One pound of
carbon burned to carbollo acid gas pro
duces 12,500 British power units. This es
tablishes the fact that as a factor of
power ono pound of hydrogen la equal
to approximately five pounds of darbon.
What Analysis Shows.
Tho following analysis of the two more
commonly used gasolines will be Interest
ing to automobiles owners, as they have
never been published before.
' One pound of TO-degree gravity gaso
line contains .174 pounds of hydrogen and
.826 pounds of carbon. This would pro
duce 10.Sll.09 power unlla from the hydro
gen and 10.CCO.C67 power units from tho
carbon, with perfect combustion, total
ing 21,546.146 power units for the pound.
One pound of C2-degree gravity gaeoltna
contains .i644 pounds of hydrogen and
.&TM pounds of carbon (note tho decreaso
of hydrogen and the Increase of carbon)
the hydrogen producing 10.2SO.850 power
units and the carbon 10,774.2536 powe.'
units. This totaU 21,053.1076 power units.
This shows that tho 6S-70-degree gaso
llno has 4S6.03S4 power units per Pound
In excess of the heavier gravity gaso
line. Power units are power, and as one
power unit equals 778 foot pounds and
33,000 foot pounds equal ono horsepower,
the' 68-70-degree gasoline producos 11.43
moro horsepower per pound. This Is
equal to 66.91 more horsepower pen gallon
than Is developed by the loWei gravity
gasoline.
The use of a 88-70-degree gasoline haS
the advantage of creatine more rapid antl
perfect admixture with air. forming
greater combustion and a product of
power more regular than a lower gravity;,,
also decreases the need of excossUa
cranking whon tho engine Is cold ami JJjb"''
mlts the longer use of the batteries after
they have become weakened by use.
If absolute freedom of carbon Is desired
exercise car In buying 'gasoline, 'as poo:
gasoline Is Just as frequently the causa
of carbon formation ns poor oil.
More System Xeeileil.
President Georgo A. Kissel of the Kissel
Kar behoves that the progress of tho mo
tor truck Is bounded only by tho bound
aries of civilization. Mr. Kissel ocknowU
edges that there Is much to bo accom
plished before tho truck reaches Its hlgn
cat efficiency, but puts tho burden on tno
truck user. "More syBtem in loading,
unloading and driving will greatly n1u,tl
ply the haulage economies ahead, brought
about by the substitution, of motor for
animal power," says Mr. Kissel.
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Cf There have beeiTas many Overlands delivered
in the past live months as all the factories
of Germany can make in a whole year.
There have been as many Overlands already
contracted for this year as the combined factories
of France can make in one year, and twice as
many as those of England.
How could such a demand be created by any
thing but the most .carfor the least money?
Cf One Overland dealer alone will handle 4;000
cars during 1913. This is as many cars as 90
per cent, of the American factories make in a
year.
Whenever " you find the greatest demand
you can depend on getting the greatest value.i
flf Forty thousand people buy OverlandsTand
lower the cost for each other. For when
40,000 people insist that their car be built in one
factory each comes at the rock bottom price.
When you buy an Overland, as compared to
others, you get it at wholesale. Buying materials
for 40,000 cars, makes our production cost the low
est in the world. And you save the difference.
(
fj In the state of Minnesota, "bur sales gain in 12
months was 98 per cent. The nearest com
petitor's gain was only 87 percent; . the second
competitor's only 55 per cent.
These figures except no car ' represented irT
Minnesota. They are conclusive evidence that
the Overlandjs the fastest selling car in America.
C Forty prominent" German ' engineers, in an
effort to find a weak spot, tore down an Over
land that had runover 5,000 miles. They could
not find a single flavor a worn part. ;
Our exceptional value has always puzzled and
astounded the world. But when you take into
consideration the economy of building 40,000 cars
a year you have the answer. The market for the
I best product is always unlimited.
Cf We sold 400 cars in 1908; 4,000 in 1909;" 15,000
in 1910; 15,000 in 1911; 28,000 in 1912; and are
making 40,000 for 1913.
Year after year Overland value has increased.,
But our prices have steadily decreased as our pro
duction cost has been lowered.
Elsewhere you must pay $1200 for a similar
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car.
Study the value below..
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Van Brunt Autb Co., Distributor
J. M. EVANS, Omaha Salesman. COUNCIL BLUFFS, IOWA and 2010 FARNAM STREET, OMAHA.
$985
R O. B. Ttttfr
Completely,
Equipped
Self -Starter
SO Horsepcw .
B-Fsengcr
Touring1 Car
110-inch Whad
Base
Timkea Bearings
Ceatcr Control
$985
F. O. D. ToUth v
, Completely
Equipped
Remy Magneto'
Warner
Speedometer
Mohair Top and
Boot
Clear Vision, Rain
Vision Wind Shield
Preit-O-lite Tank
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