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Omaha daily bee. (Omaha [Neb.]) 187?-1922, June 29, 1913, NEWS SECTION, Image 9

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9 -A
AUTOMOB
New Home of Traynor Auto
Company on Automobile Row
Here'!
Interesting Newi
TITO OMAHA SFNPAY BEK: .H'NJi 29, 1913,
mi
Today There Are Only 168
Maxwell "50-6" Caro
Left Unsold in the World
BY "IN THE WORLD," WE MEAN that thla
number Includes ell cars In hands of
dealers as well as those 38 still unfinished
In. the factory.
AT THE RATE THEY ARE GOING there
won't be a Maxwell "80-8" to bo had any
where at any price, In ten days from now.
THAT'S A REMARKABLE RECORD. Other
makers we are told have plonty of sixes still
to sell, and those who had the temorlty to
continue making big fours for the season
of 1013 when tho buying public had in
dicated in no uncertain terms that it
would no longer accept fours in high
powered cars are Dow wondering how
they are going to get .rid of them.
WE WERE CONSERVATIVE in the matter
of this six for we planned to make only
1,000 cars of thla' model. We aro making
15,000 of the Maxwell "35" Model, and
30,000 of the Maxwell "26" Model; but we
docided to go slow on the big fellow until
wo could feel out the trend of the demand.
OTHER MAKERS were strongly intrenched
in the six-cylinder market and we expected
a real fight to get our share of the busi
ness. It did not happen.
WE WON HANDS DOWN. For the first three
months this model sold slowly, for the
Company was new, the model was new
(all but the wonderful bloc-caat motor)
buyers were naturally skeptical and cau
tious. THE CAR WON ON ITS MERITS. Every car
that went into the hands, of a, user began
doing missionary1 "work, and the advent
of one Maxwell "50-6" in a city was the
signal for a car-load shipment the next
week. " i
TODAY THERE ARE ONLY 15.8 left nec4d.
38 unfinished in the factory and the
other 120 in the band of -dealers scattered
all orer the. country. r '
IN ORDER TO PROTECT YOU lest you
overlook the importance of this matter
and delay just one lay too long (n ordering
your Maxwell '50-6"-Ttvre are gping to pub
lish a bi-daily bulletin in this paper stating
just how many Maxwell "506's" there aro
left unsold on that day until the last of
the season's output is In the honda of jits
owner. The thing for you to do is to get
your order in quickly.
THIS AD IS PUBLISHED IN SEVERAL CITIES
and it's going to be a surprise to many who
have been "shopping" and who think they
can wait indefinitely and yet get a good'
car. Orders are bound to come rapidly
how rapidly we can only guess and that's
going to exhaust the supply quickly.
OF COURSE IF YOU DONT CARE whether
you get a Maxwell "50-6"or the "next best,"
why, this information does not interest
you particularly. But if you know the dif
ference between this six and the second
best six, you do care, and you will be
mightily disappointed if you don't get
one.
IF YOU HAVE NOT RIDDEN IN THIS CAR,
you have never had an automobile ride.
To say it is the sweetest thing on wheels is
but one way of expressing its silent, sweet
running and luxurious riding qualities.
No car on earth rides better and no other
six is as well balanced. And balance, you
know, spells luxury and long life in an
automobile.
DON'T MAKE THE MISTAKE of comparing
this car with other cars in the so-called
$2,500 class. That's unfair to the Maxwell
"50-6." It is made to compete with $4,000
and $5,000 cars practically every sale
that is made is a conquest over such
other cars in actual competition in tests
of balance, sweet-running, flexibility, rid
ing qualities, etc., etc.
A DEMONSTRATION IS A REVELATION.
Better see our local dealer at once and
have him give you the most luxurious ride
you ever had.
WATCH FOR THE BI-DAILY BULLETIN.
MAXWELL MOTOR COMPANY, Inc.
Detroit, Mich.
W. N. HELLEN
1818 FARNAM ST.
OMAHA, NEB.
MaxwsU "50-6" 93,350 Completely Equipped
Including Oray tc Dtrla Tlectrlo Starter.
Wi A Silent, smooth-Bunning- Bsvtn-Paasengtr Touring1 Car,
i i
V I
Five years aco two brothers, Iaw
rence J. Traynor anil Ixiuls J. Traynor,
entered the automobile business In
Omaha. They secured the oKency fo
one car, tho National.
The National was a Rood selling prop
osition and the Traynor brothers pros
pered. They, first opened a garago at
215 8o. 19th St' It -took but one year
for the enterprising brothers ta out
grow that location, and they moved to
1903 Farnam conceded at that time to
bo tho best automobile location In
Omaha.
Subsequent developments In tho auto
mobllo Industry convinced the Traynors
that the now automobile sales district
would bo west of 25th St. Accordingly
thoy secured a now location, 2G12-14 Far
nam St. On this location they built a
gnrngo repleto with modern and time
saving appliances.
In tho mcantlmo thoy had taken over
tho agency of tho Abbott-Detroit car. Im
mediately their business Increased be
yond their fondest hopes. The Abbott
car Is u distinctive car and Is very pop
ular union peoplo out In tho state. At
no time during tho year they have
handled the Abbott agency have the
Traynors had a surplus stock on their
floors. At tho present time they haven't
a car In house nlthotigh thoy Just re
ceived a carload of machines Wednes
day. Tho Trnynor brothers are very popu
lar among their business associates and
everyone who Is acquainted with them
rejoices nt their success.
Although tho Abbott people do no make
annual model, s but change their designs
at any opportune tlmo, tho local firm
Is making proportions to announce a
new six cylinder machine for August or
September delivery. The now machine
will be nn Innovation In tho way of sixes
and Is expected to become as popular
oa the four.
Along the
Gossip
Automobile Row
C. S. McKee, district manager of tho,
Interstate Auto .company, received thrpo
carloads of machines last week and
moved every one of them before today.
He has an order In for two more car
loads to be received thla week and has
already prospectlvo buyers for each mo-.
clllno.
P. n. Day a'hd C, iSt qrtajnger, who are
pushing the Ohio In Omaha, aro cleaning
nn their 1913 stock In preparation for tho
Introduction of the 1914 "campaign.. The
riMn. until rnr-ontlv. was ..little known III
hut sfrirn the Northwav People
secured "the services of Day and Qrfsln-
gar tho Ohio rls frequently seen on the
thorouehfores.' The "Ohio salesmen ex
pect to4s'ell as many 19H cars In tho new
territory as .the eastern -hranones, wwen
hnvo the advantage of working In terri
tory whoro tho car Is known, will sell,
Tho local branch of the Rambler Is
a'pldly becoming one of tho big branches
if the concern. Thero are some 600
branches and distributing stations of the
leffery company, but very few aro moV-
ng the cars that the local houso moves
ach week. The 1913 Cross-Country car,
-lth the high, -distinctive radiator, the
lectrlc lights, the nickel trimmlngB. and
ho oxtra large compartments, Is proving
he most popular model tho Itamblcr
eoplo have designed and It will bo tho
ollcy of the company to continue to put
oecial effort on cross-country requlre
nents. Tho last week has been one of contln
ous work for the supply companies. The
'.'estern Auto Supply company has been
ompelled to keep their force at work
light and day In order to repair tires and
till keep filling accessory orders. The
ther supply companies have been la
orlng under tho same strain and expect
i maintain -constant service throughout
he warm Beason.
The Drummond Motor company expects
le 1914 Locomobile to open the eyes of
ispective buyers, night or left drive
tn he nntlonal and the actual horse
power will be greater. Many new fea
tures have' been added and the car re
designed to accentuate the graceful body
lines. The first wn-6-38 win do nere
this week.
Mr. Ross, In Iowa, and Mr. Hay, In Ne
braska, of the Western Auto Supply com
pany, hove been keeping tho wires warm
with orders. Mr. Hay reports the Ne
braska crops to be In excellent condition
and the aitomobi-buylng farmers Jubl
lant over the prospects ofobtalnlng the
purchasing power of new'moderls.
M. J Evans of Emerson, Jo., Is driving
a new 1914 Locomobile overland from the
factory "to h!a home.
s J
II. M. Burbank has delivered three
alge cars to the Snyder Auto company,
Voodbine la,, and one to W. A. Meyers
if Ottawa.
John H. Frost of Topeka came through
Jmaha In his Cadillac on his way to Chi
ago and Lake Ripley, Wis.
Our It. Smith has been in Detroit per-
jonaUy superintending the shipment of
several carloads of lludsons to umana.
rhrii E. Sessions, secretary of the
.tot. nf Kansas, passed through Omaha
hla wav to Spirit Lake for
a month's fishing. He Is making the trip
in his Cadillac and reports the roads in
excellent condition.
Guy I Smith has received another Mil
Pftrleaa six 48. The car is striking in
appearance, being a thistle green In oolor
and built along the new body lines.
I W Hully of Dlblo & Huliy, Creston,
was u vis.tor at Powell Supply company j
Ti.nr.4w morning. Ho loaded up with
HE SELLS THE WOODS ELECTRICS
IN OMAHA.
Pboto by Hsrn.
CARL P. SLANE.
equipment for some new cars which he
was taking to Creston.
Victor Roos Is making arrangements for
an endurance run for motorcycles in the
near future.
Guy L. Smith has sold Hudson touring
cars to John E. Peterson of Persia, la.;
J. W. Duncan of Shambaugh, la., and F.
H. Dally, Tenth and Pacific streets, lie
also sold a Franklin to It, M. Ayers of
Long Pine.
Ouy J. Illpwell, representing Powell
Supply company In northern Iowa, Is
back on the road after a three weeks'
layoff due to sickness, and Barbara
Schubel, cashier leaves July 4 for a three
weeks' vacation.
Contrary to the opinion many automo
bile owners hold, the use of dry cells
has grown constantly, according to P.
O'Connon of Powell Supply company.
Statistics' show that over 46 per cent of
the 1913 models iise dry cells for auxiliary
Ignition, lighting or starting.
, A decided attractive accessory for the
lourfng or plchlclng motorist is the auto
vacuum freezer shown by Powell Supply
company. ;It la self-freezing and will
carry lecs or Ice cream at a frozen tem
perature indefinitely.
C. H. Ivlns has Just been added to the
Powell Bupply company road force. Ho
will travel through Wyoming.
I. J. Hip well, salesman for the Powell
Supply company in northern' Iowa, Is
book on the road after four weeks' Illness.
E. Palm, who has had considerable ex
perience In local automobile suddIv trade.
has Joined the Powell Supply company
house force.
Glenn Wiggins of the Powell Bupply
company met with a severe accident re
cently, He was thrown from a moving
street car and his collar bone broken, He
Is. however, rapidly roundlnir Into hnn.
(-The fact thUt-Bosch magnetos , were
used on the seven winning cars In the
recent 600 miles sweepstakes race, has
attracted much attention to this Ignition
system. It is the policy of the Bosch
company to establish sen If r stations and
distributers throughout the couutry.
iiJ0M Privacy, comfort and
gjsVjS I convenience, at all
"y , seasons of the year
filjlilif solid ' rubbor oushiou tiro equipment.
iL '10 nc: in' ncar ftN Uloctrie-; cars
n, Phone HarQey 409- 26th and mm Sts.
MOTOR CARS
Stwn-Pa$$ngr Touring Car f 2,000
See tjiem in our now show room.
Traynor Auto Co.
34-40 Fivm.Ptuitnutr Touring Car $1,700
REGULAR equipment includes Electric Self-Stnrter, 36x4-inch Goody ear. o-Eim-Cut
tires, Booth Demountable rims, Lighting Gonorutor, bond, sido and tail lights,
also dash and extonsion lights, tire brackets, tool kit, tiro repair outfit, jack, etc. Top,
with Jiffy storm curtains, windshiold and speedometer with clock set combination,
$100 extra.
Anvnnn vorRPfl in mnfnr nnro itrHl taII vmi flmf flm A ViVw-i4f"nr4 ni'f in i-.4- An1 .
porior in appointment and .finish, but that from radiator to-rear axle, every component f
part is a little stronger and more efficient than' tho corresponding, part, of other cars of 8
mis price.
NOT HOW CHEAP BUT HOW GOOD.
2512-14 Farnam St.
Omaha, Neb.
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