OCR Interpretation


Omaha daily bee. (Omaha [Neb.]) 187?-1922, July 21, 1913, Image 10

Image and text provided by University of Nebraska-Lincoln Libraries, Lincoln, NE

Persistent link: https://chroniclingamerica.loc.gov/lccn/sn99021999/1913-07-21/ed-1/seq-10/

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THE BEE: OMAHA, MONDAY, JULY 21, 1913.
Sunlight
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Sunlight will decay ybeer in brown bottles. Beer, when deliber
ately exposed to direct sunlight, will decay in any kind of bottle because the direct rays of the
sun will decompose all liquids or solids that contain vegetable or organic matter. The finest
fruits, the choicest meats and vegetables will deteriorate under the direct influence of the sun's
rays. Even pure water with but a slight trace of organic matter will spoil but, did you ever
hear of anyone so foolish as to deliberately subject beer or any other perishable article of food
to intense sunlight? Certainly not!' . . . '
All brewers protect beer from exposure to sunlight. Ordinary daylight does not affect high
grade beer.
High Grade Beer Comes in Light Bottles
Ninety per cent of the good brewers of America bottle their best grades in light bottles the brown bottle is
commonly used for cheaper brands of beer. On this subject the Wahl-Henius Institute of Fermentology, America's
leading authority on brewing, has this to say:
' "The only advantage of the brown bottle over the light bottle consists in the pro
tection it affords against the influence of light where beers are not of such
quality as to be immune.9
It therefore follows that beer that is naturally immune from deterioration does not need the -protection of -colored
bottles to preserve its quality. High grade beer comes in light bottles. !
ift Cleanliness of Brown Bottles Always Questionable
Brown bottles are objectionable because there is always a question about their cleanliness. Colored glass hides the con
tents and you can't see what you are getting. It is therefore impossible to detect foreign matter such as varnish, oil or
other substances which cause even pure beer to become impure. On the other hand, the light bottle can always be
kept clean because it is thoroughly soaked and washed and can be inspected. Every light bottle is given a thorough eye
test before packing to absolutely guarantee cleanliness. A clean bottle means clean contents. This is another reason
why light bottles arc universally used for high grade beer
For reasons stated above, Hlgh Life Beer is put up in light bottles. High Life is
of a high degree of stability made so by the liberal use of the best materials, ex
treme care and skill in brewing. It is brewed pure toxstay pure and is acknowl
edged to be "The Finest Tasting Beer Ever Produced.'
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A CASE1 IN YOUR HOME WILL BE CONVINCING.
Brewed by .Miller Milwaukee
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This High Grade Beer Is Bottled
Exclusively in Light Bottles.
The Champagne of
Bottled
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Distributors CoUBGil Bluffs, iQWft
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