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RIGHT BUYING LOWERS COST!auto BUILDER Is B00STER F0R "u uvu ! GOOD ROADS. Purchasing Agent Can Bring the J" Price of Auto Materials Down. ' A FACTOR IN MANUFACTURING Vh I ttlmntr Tout of n Cur rieprnila rry l.nrKrly fpini the -Vnitrr-Kn(r l'.xpriiHr of the .Mnlrrlnl. TtTE OMAHA SUNDAY BEE: NOVEMBER 2, 1913. StXmm Tf isWsssssv. i ittveoi ihv engineer who designs mi pi tomobilei and the nifttiufacturlns genius Mio builds It, there Intervenes a step which, while never of r spectacular sort. Is nevertheless of mighty Importance, de ttrmlnlnu to a creat extent the price at which the enr can bo profitably sold. This step Is the purchaso of material. To the man under whose directions, this task Is performed the automoblle-buyins I ubllc owes a law share of the Increas ni? value that Is beltis put Into the popu-ar-pr'.ced American automobile. The purchasing nsrent Is a specialist In values of materials. He knows the reputa tion of every large maker of materials nd tho capacity of his plant. He Is a veteran student of human nature war, resourceful and shrewd. An example of scientific buying- ability Is Chester J. Reynolds, through whose de partment the Studebaker corporation buys annually many millions of dollars worth of supplies, varying In value from tho pencil of a stenographer to tho most costly automobile material and equip ment. Sir. Reynolds' experience dates back twenty-six years to his first Job In tho purchasing department of tho Studebaker plant In South Bend. His transfer to the automobile plants In Detroit occurred sev eral years ago and Implied a change In letall only. Racked by Immctifc buying power, Mr. Reynolds dally entertains an Interesting lerles of callers at his offlco In tho De ro!t headquarters. Representatives of tho big steel mills, salesmen of high-grade leather and paint, builders of automobile equipment, manu facturers of machine tools and a host of others compete for the Studebaker busi ness. Guided by a definite policy, Mr. Rey nolds Bits In Judgment. Ho must be sat isfied regarding quality; ,lf there Is any doubt Involved, tho Studebakor laboratory determines that by analysts and experi ment. He must be eatlsfled on the sell er's financial standing and ability to make deliveries according to schedule. 5Ie must be satisfied that tho price finally agreed upon Is reasonable, but will still allow the t-alesman's firm a margin of profit. This last provision makes It lveceasary for him to know tho last word regarding manu facturing costs. The experienced salesman Is fully aware of all theso conditions. Ho knows also that the Studebaker contract will mean continuous operation for tho Manufacturer ho represents, and a successful season, na a result Just liow great a,' saving this represents b the purchaser of a car nay bo Imagined trohv the fact that a manu facturer of' inaterlaU or, equipment Is al most always ready to qupte, on pieces 6r ired In lots of CO.COO, a price approxi mately one-third or less than what Is charged for tho samo piece at wan usi 'Taxicab Men Use Best Made Tires On Their Machines Po far as known, no one yet has got tho best of a New York hackman, either the old horse-drawn type or the more up-to-date taxicab variety Of course, nt the present time no one thinks of riding In an antiquated hansom or fourwheelor If a taxicab is available. Rrlefly, at the present period, the taxi cub business Is divided between the big companies and the so-called Independent, taxicab owners. The latter, aB a rule, aro controlled, by former hack drivers, who own their own vehicles. ( The big companies havo to keep their vehicles up to a high standard In order to maintain their prestige with the, public both from a mechanical and sanitary point of view, while as a matter of fact, the Independents have not as yet realized their obligations In this respect. However, In connection with taxlcabs generally one curious thing presents IN self that whether thoy are corporation owned or controlled by Individuals, thoy are Invariably well cared for In tho mat ter of tires. No matter how dilapidated the exterior or Interior of the vehicle. It Is usually well shod. A visitor from Akron recently had oc- uablou to use a taxi In the vicinity of Union Square, where a number of Inde pendent machines were lined up at the curb waltftig for fares. Coming from "Tlretown." he noticed that the shoes on nearly all the cars wero either new or only partially worn, and that several of them carried "Nobby Tread." tires on the rear wheels. He asked the driver of tho car he selected how they coutd afford to operate on such expensive tires and tho man replied, "we havo to have the best tires made In our line of work, as every delay caused by tire trouble costs us money. The reason so many of us use 'Nobby Treads' Is that In wet weather we do not have to lose time by putting on antl-skld devices." A prominent dealer who Is a large handler of United States tires, confirmed the driver's statement, saying, "It may seem a curious thing, but among the best customers for our 'Nobby Tread' tires nre taxicab drivers who own and operate their own vehicles. They know the busi ness from tho ground up and find that they not only get more mileage, but what is more Important, the loss of time from aecldents, putting on chains, and so forth, Is practically eliminated and that In a nutshell Is the reason they buy them In spite of the fact that the first cost Is greater than that of other types." Toozer Sees Good Auto Business Ahead George E. Toozer of the Stewart-Toozcr Motor company spent last week among the dealers and seems very optimistic re tarding the outlook for the business for the coming year. The business this firm has obtained from the South Platte ter ritory In the last few weeks would In dicate that the drouth of the last season has already been forgotten. John Branlgan of Columbus was a rlsltor at the Stewart-Toozer Motor com pany last week. Mr, Branlgan Is one of the pioneer automobile dealers In tha ptrt of the state and Is lending every j l.tnroln state highway and gives every HUfuran e that when the time corrrs Co 1 t. bus vill be there to 'ai y l's s"iar3 of the work. TlenTy 3. cToy Line o In tfr'gh tyjy Ass'n BATE RETURNS TO FIRST LOVE i Famous Engineer Once More Sits at His Desk. WORKING ON NEW YEAR MODEL IVnatea No Time, lnt Concentrates Thonifhtn and Efforts on Pinna ' mill Idcim for 1014 Models. With a record of eighty years of effi cient and profitable vohlcle construction as Its proud record, tho Mitchell-Lewis Motor company of Racine, Wis., Is fea turing a manufacturing i epoch m Its an nouncements of the 1314 line of automo biles. " After a rest of one year, John W. Bate, tho' man who created the Mitchell car and so stamped his Individuality upon tho models of Bovcral successive years, that its vogue attained prominence not only In tho United .States, but In many places In tho eastern hemisphere as well as In South America, haa returned to Racine to again rtaoume the duties of first vlco presi dent and gonoral factory rnnnaRer. Mr. Bato began work on his 1914 models Just sixteen minutes after tho board of directors had succeeded In getting his con sent to return to tho command, and be fore two 1 tours had- passed construction Ideas that he haj' formulated during his year of rest were' being put upon paper. Tho genius who had created tho famous Mitchell "Baby Six" lost no time in eradi cating any defect of 1913 and substituting those ho had figured would mark, an epoch Ju ftutomobllo production. ' "With unlimited capital at Its command, the Mltchell-trfswis company has put at the call of thp world-famous designer tho best manufacturing facilities money could provldo and the most efficient plant that skill could build. Production of the 1914 models, both tin tilts and fours, has be gun In earnest and the slogan of the company has gone out to thousands of dealors; 'Wo back the Mitchell car with the most liberal service policy for car owners that the business mind can con celve." Contains Mnny Fenturrs. Engineer Bato's conception of the 1911 Little Six contains many features. The left hand drive, center control, Tungsten steel valves, T-head fully enclosed, long stroke motor, Rayfleld carburetor, gravity gasoline feed, roomy streamline body, Tlmken wheel bearings, full floating rear axle, big tires, luxurious upholstering, nickel trimmings. Jiffy curtains and a full lino of equipment are features that Engi neer Bate has Incorporated In his Mitchell car. Tho Mitchell Big Six Is very much the same design 'as tho' Little Six. It has a 114-Inch wheelbase and Its motor Is rated at sixty-horso power. Tho Mitchell Four .has 120-lndh wheelbase, forty-horse power and seats five passengers. "Tho purchaser of a 1914 Mitchell, no matter what model he may select," says Sales Manager O. C. Friend, "has Engi neer Bato's word for It that he makes the best motor car Investment that any plant may provide. His company's scrv Ice plan Is ten times better than a guaran tee; In short, Designer Bate again' Is In command, and ho knows by years of suc cessful building that tho Mitchell Is the car you ought to havo at tho price you ought to pay." PACKARD TRUCK BUSINESS INCREASES FOR LAST YEAR Alvan Macauley, vice president and general manager of the Packard Motor Car company, has Just made public an Interesting statement of tho Increase In tho. truck business of the Pnokard com pany, for the fiscal year ending August 31. "Our gains In the commercial car bust, ness during the fiscal year increased 61 per cent over our sales of any previous ytar," says Mr. Macauley. "Particularly pleasing to us is the fact that h u.i,. ;nrd truck Is growing In the favor of tho largo corporalons, which are very care- iui buyers. i Black-Line RED Inner Tube Toughest or All. It Stands All Tests, rr vnx rv vou to sic Jill illll $1550 $1550 t You wanted a really high - grade car at a moderate price. Jeffery has built it ! You know that four or five hundred dollars will buy an automobile, but you aren't willing to sacrifice entirely, looks and comfort. You know that twice as much money will buy an automobile with quite a little in looks, comfort, power and service under good road conditions. Ynti know tht if vou don't care how much money you spend, you can buy a goocf car, light enough to be econom ical in gasoline, oil, and tires; power ful and fast enough to do all you want done, and made of the very best materials to be had in this country and Europe; and handsome as the best designers can conceive perfect in every way except price. But to build tuch a car to sell at a moderate price that a another thing. It can be done only by a bi$r, successful concern with plenty of money, long years of experience in buying materials and ma chinery, organized to avoid all waste, so that every cent paid for production would really go into tho car; the manufacturer must make practically every part, and make these parts better and for less than he could buy them from others, In short, such a manufacturer must be a complete master of every detail, including large capital. Any other would be sure to fail in such an undertaking. THE THOMAS B. JEFFERY COMPANY has always been recognized as representing the most solid, conservative, yet successful spirit of the automobile industry. In bicycle'days the Rambler was the standard by which others were measured. Later, as the. automobile took the place of the bicycle, the Rambler and the Cross Country stood in the front rank of cars in fheir class and were recognized even by their keenest competitors as sturdy, well designed, dependable cars. Now, this marvelous manufacturing organization, with its $5,500,000 in assets, with the highest credit in the industry and a factory equipped with S3, 000.000 worth of the latest machinery,, its engineering and familiar with the latest and best designs or this country and liuropc, rlfacirrninrr rlniirtrnpntc til ornn or n I V v 6 H vvwi i...iv..vu - " n J B - " . I t T rf 11 offers to the public a perfect motor car, and is proud to mount upon it the name-plate Jettery. , There are other cars on the market at about 51,500, but even hasty comparison of the specifications with the Jeffery will indicate that from now on at( least, motor cars cannot be "classed" by price. There arc still other cars whose specifications, material and workmanship conform closely to the Jeffery, but they sell from $2,500 to 55,000. Therein lies the remarkable and extraordinary side of this announcement. With all the capital in the world, and with an honest desire to build a perfect motor car surpassing all existing values, you could not go into the automobile business tomor row and give your buyers real value. Why? Because, to know how to build value into a motor car, you need to have been building motor cars as long as they have been built; to know every step, every improvement, every mistake. The men who work for you must be those who have worked, studied and experimented with you for years. Your purchasing department must have been buying the best of materials so long and in such quantities that it is invariably offered the best of materials at the lowest prices. Your organization must be so perfected and proficient that shop economies are second nature. Experiments in cost reduction must be in the past Then, you must build the car and its parts in your own plant and build them better and more economically than outsiders could. There can be no accessory builders' profits in your costs. Your machinery must be in your plant because you have seen machinery develop and know the best. Your ideas of design and construction must be in advance, because your experience is the longest and wisest and because you have iiierauy torn 10 pieces aim ana lyzed the best mechanical pro ducts of America and Europe. You must have capital to make these experiments and tests, to buy the best brains that your in dustry affords and to eliminate from your manufacturing prob lems entirely the necessity for quick profits and the bugaboo of possible financial distress. These are the precise condi tions under which the Jeffery is built, and these are the real, sound, logical reasons why the Jeffery is the most astounding value on the market today. We, ourselves, could not have priced the car at $1,550 had wc not, after it was built, found ways of reducing our fixed selling ex pense in certain markets and credited this saving to "cost account" rather than retain it as added profit. You will probably never appreciate the fact that the Jeffery is one of the highest grade cars on tnc mancet regardless oi price, unicss you coiimuci me &pct.iiii.duuiil Starting and Ufhtiaf 7tem. No gear, belts or chain. artr 7,1 1 . i i : "li.:u Jeffery Dath and Control They are given here very briefly. car, how .lttlc it costs to operate You should know all the truth about this wonderful it, how easy it is on tires, how smoothly it operates, how quietly and how easily it handles. We have accomplished that which . all motor car designers have cither overlooked or striven for in vain a light car without the sacrifice of strength, sturdiness, power or comfort. The Jeffery high speed) ft mono-bloc motor develops 40 H. P. at 2200 revolutions. Its flexibility is nothing short of mar velous. It drives this car 40 miles per hour on second speed. It gets away with snap the kind you like to feel. Touch the throttle and in seven seconds you arc making twenty miles an hour, in twenty seconds, forty miles, and in fifty-five seconds, fifty miles. The electric starting and lighting system is the U. S. L. Our engineers made a most ex haustive examination of all sys tems before selecting- this, the most expensive of them all. Another car selling for 53,250 charges 5200 extra for this equipment The Jeffery Four could be sojd for 5100 less if equipped in any other way. All gear?, cams, chains and bearings are eliminated in this starting system. These arc the things that make other starters noisy. Not a single car in America selling under 52,000, except the, Jeffery Four, is equipped with the U. S. L. The transmission shafts arc of vanadium steel hung in five imported annular bear ings. The use of vanadium steel and imported ball bearings must appeal to even the uninitiated as practices usually associated only with very high priced' cars. Our springs and front axle arc also of vanadium steel. The rear axle is of the full floating type, also on imported annular bearings. The driving shaft is many times stronger than the heaviest strain you, could ever place upon it, and is made of the finest chrome nickel steel, vanadium treated. The wheel base of 116 inches gives a compact car and yet retains the comfortable lines of the body and short turning space 42 feet Rothschild designed the body. ItVan improvement on the Lancia that beautiful Italian car. It's Brewster green. The upholstery is of the finest leather and hair. The doors are extremely wide 23 inches. Tl)e dash literally radiates an atmos phere of modern equipment combined with practical undcr-the-hand control. The headlights can be dimmed at any time for city driving. The equipment includes top of the finest material, rain-vision windshield, Stewart Warner speedometer, ammeter, extra demountable rim with carrier, electrically lighted dash, Klaxct horn, Solar electric lamps with dimmer, and complete tool equipment. The car is built in five body styles: Five passenger touring, or two passenger road ster, 31,550; two passenger Coupelette, enclosed, inside drive, 51,950; four passenger , Sedan, enclosed, inside drive, 52,350 five passenger limousine, 53,000. A Jeffery circle will be sent if you ask for it V. Jeffery Four $1550 The Jeffery Six is a duplicate of the wonderful Jeffery Four, except for size. The cylinders are cast in pairs. This car, which sells at $2,250, is in a great many ways as remarkable among Sixes as its smaller brother is among the Fours. Wc built it for those who will drive nothing but a jeffery car, but who prefer a Six. It is lightactual scale weight, 3700 pounds, with full equipment. Wc made it luxurious and beautiful without making it extravagant. Wc know that a better Six cannot be built. Th- mokor iU sc Sii developi 41 hone power. The bearinei are imported annular ball throughout. The Ignition ! Hoich Duplex and the mrtingand V. tin? ivitem u the U. S. L., of courte. Wheel bae, 12S inchei, nd wheeU 36 x 4tf on encloted car 37 x $ Rayfield carburetor, Warner autometer, arnmeter, engine driven power tire pump, Rothschild body with extra wide doors and low, deep seats, full floating rear axle. This car is nude, five pas senger touring or two passenger roadster at 22S0; six passenEer at $2300; Sedan five passenger 53250 and limousine, at 53700. n P.I . .... . 1 f ' 1 1 . J nnpCil .vminiifinn T7i i aim r Clir.ll o ll.nrll nrMfli. vir V111 mw a ouccessiui dealers wane to ue up wnii a nnanciauy miujijj uiu oucsaiui uiauuauuu. uhuwuhuh,) ou.u buuv -" " ous plant and of such materials has never before been offered anywhere near this price. Big dealers in big cities all over the country are dropping other lines and organizing new companies to take on the Jeffery line. They are quick to recognize in this car a wonderful opportunity. RAMBLER MOTOR COMPANY 2052-2054 Farnam Street, Omaha, Nebr.