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TIIK OMAHA SUNDAY BEK: OCTOBEK 2. 1914.
11 A Enterprising Home Builders and Furnishers of Omaha GOOD TENANTSJEST ASSET Jewell Tells Building Managers Which Tenants Are Moit Desirable. CLASS OF TENANTS IMPORTANT BallaHaa; Manager Declares High C'fcaraeter of Tennwt te e Beat Asset ef an Otflee ' Balldlag. "The Office Building'! Greatest Asset" wss th subject of a paper read by Edwin Jewell at a recent meeting- of the Omaha Building Ownera and Manager. "The aa aet value of the character of the people who Inhabit. the building." raid Mr. Jewell, "1 the greatest asset of the build ing. "There la a dynamic force la the com posite character of a uniformly high qual ity group of tenants which will quickly multiply the value of a piece of cheap land and which will gradually bring about a transformation in a neighborhood. "Statisticians and economists of experi ence and reputation have accumulated and published tables and records which prora conclusively that the assessed valu ation of real estate In a community in creases at the rate of approximately $1,000 . for each and every individual added to the population of the community. Character and Land Value. "Men who have become experts in de veloping residence subdivisions have dis covered the importance of human charac ter and human earning power In the crea tion of land values. When establishing a new community wise stibdlvlders tako Into oons'deratlon such matters as Intelligence, education, habits, race, color, Income and probable, permanence of Individuals. "How many office building owner and managers take these qualities Into con sideration In the selection, of tenantsT "If you will go to the trouble to take a trip through the office buildings bf any otty you will observe In many that no thought apparently has been given to the selection and arrangement of the people who Inhabit the building. "As you walk through office building corridors it will not be uncommon to find' roal estate and insurance, offices, physi cians, china painter, rasor sharpeners, dentists, blue print printers, rr.anufactur er, agents, pawnshops, lawyers, feather cleaners, tailors, hair dressers, etc., all on the same floor In a miscellaneous mis fit, that Is quite astonishing. "Bad arrangement of tenants I often due to one of two causes, lack of an Ideal and lack of a comprehena've plan, dark rooms and undesirable court spaces which must be filled with anyone who Is willing to pay rent laflaearc of Popalatloa. "This does not mean that Individuals of all nationalities and all colors and of all conditions of life are of equal value to a community. It mean that the average value of human beings to the real estate owners as a whole I, approximately, $1,000 for each individual. "The amount that each person con tributes to the real estate value of a town ' by moving Inside the corporate limit, i undoubtedly, largely -determined by the Individual's ability to bring money Into the community and by hta disposition to spend this money In the community, "The, best way to appreciate the. amount of human value, that attaches to land I to compare the value of- an acre where people do not' live with the value of an acre at the center of some lively city or town. The way to appreciate the value contributed to land by. different groups of people Is to Imagine the Inhabitants of the silk stocking ward trading locaA tlons wth the inhabitants of the slum ward. Or, Imagine that all families with Incomes of from M0 to 11.000 per year trade residence with families who have Incomes ranging from $3,000 to $10,000 per year., Borne MsssreM' Mistake. If you should Uke the trouble to ap proach office building tenants still closer, you will find In many building that ap parently the only consideration that ha been taken Into account la wether the applicant for offioe space has white or black skin. . , t "Nationality, residence, business tsste's and social connections In many buildings seem to be wholly Ignored in- determin ing the qualification of prospective ten ants. "Jf the Inhabitant of the ordinary of fice building were brought together in a new residence subdivision In the same relative position that they occupy in the offipe building, it is safe to venture the assertion that about ono-half would soon, move away rather . than endure such neighbors. "Quality is often ignored for quantity that a ICO per cent rented record may be realised. This lowering of .a standard ultimately results l:j a ' decrease in revenue. When the good reputation of an office building 1 once sacrificed through thoughtlessness or stupidity or lack of experience or to' satisfy personal ambi tion or corporate greed. It can never be - fully regained. Building; Should Be. Fall. "Kvery office .building should, be filled, but the best results wilt be realised In the long run. If each building house the kind of people that flta It spec and its ser vice. - . - ' . "Office buildings build character very much as . Individuals build character. The character of an office building Is the average character of the people who In. habit it. ' '. "Only first-class people should ' be In first-class buildings; and only acon4 class people should be in second-class buildings; and third -class people should be In third-class building. "If people of . different ciasaa are mixed, one class Is pulled up and an other class pulled down by the mixture and the building become a mongrel in stead of a thoroughbred. The same principle that work In establishing a residence community will work In es tablishing a business community. 'In the proportion that ' Intelligent, cultured,, prosperous, well-behaved peo pi add value to land In a residence section, the same kind of peopl will add value to an office building by reason of their quality and larger purchasing power. "It 1 common belief that a fun office building 1 a success. - It will be found, however, that the greatest profit In operating office buildings will be realised through the bringing together under one, roof in happy, harmaiiiou relation a group of uniformity high-grade people and then serving thla group so well that every Individual would ahudder at the thought of moving. - "The profit from office buildings comes from continuous normal rents, low ex penses due to the stability and content ment of tenants and from Increased land value that universally results where good quality people establish themselves." 01d-Timers Marvel at tte Changes Made Old-timers in Omaha are marveling at the changed appearance of the bulldlnjr at' the northwest cornsr of Eighteenth and Harney streets, formerly the quarter of city fire company No. S. It is being entirely made over, and would never be recognised as the old red building which formerly occupied the site. If ft were not known that th latter was merely al tered, Instead ol being torn down. By the application of brain and dol lars to ths old structure, a modern .hotel and store building Is now, emerging from the making-over process. Harry Wolf,' who leased, the property, has applied so much In tho way of new Ideas, material and so forth, that when his plans are completed, th building will appear as If newiy erected. Over SM1.000 is being spent to make It over into an up-to-date apart moht hotel, with modern stores on the ground floor. As an illustration of the change wrought, the painting scheme is Inter esting. The building was formerly red. fron: many applications of paint over the original red bricks. Now it appears to be constructed of fine pressed brick, which has been accomplished by giving the structure several coats of light-colored paint, and then spotting that with small drops of paint from a brush. In Imitation of the darker spot in hand some light pressed brick. Center View Being Sold by the Byron Reed Realty Co. Opening sale of lots In Center View be gan Saturday morning, marking the change ot another old farm to suburban residence property. The Pyron Reed company, which has been selling real estate In Omaha since 1S67. and was among the first to make sales of down town property In Omaha, Is handling the Center View tract, which fact in Itself shows the expansion and progress of the city, lints In the addition tract are being sold on the dollar-down-dollar-a-week basis. The addition Is one block north of the West Lravenwerth street car line exten sion, near West Center street. In meet ing the large number of Interested persons who attended th opening sale yesterday, the afcents keep a string of autos busy, running from Fifty-sixth street west to the property. The lots offered are on high ground, and being In the natural line of growth of the city, Immed'steiy proved Inter esting to many people of moderate means, who desire to secure a lot or two on which to build their own home. The rayment plan arranged allows Immediate possession, no paymelts If sick and no taxes until li17. OWN YOUR OWN HOME IS NOW THE SLOGAN "Own your own home." has become such a widely appreciated bit of advice. that even the average wane earner Is following it. sometimes to the extent of doing much of the labor with his own hands. In several additions recently opened unit sold on the plan of a smsll rayment down and the balance weekly or mnntlily, building operation have been quito active, and real relate men sny that a number of the houses have beon bu;lt largely by the prospei live occupants, with funds burrowed from building and lonu associations. An Ideal Woman's l.ntailve. No better laxative than Dr. Kltu sNew Life 1111s. They help the liver sod Bow els to henltby action. J5 cents All drug gists. Advertisement. Investment Brings Some Good Returns An example of the desirability of put ting ImlMliiKS on iropetty, rather than allowing It to He Idle, Is shown In the erection of ibre- one-story brli k store luillrtlnK on sixty-six feet of Trnth street fronts?)-, Jui.t smith of the Iteee. I'rlnt Ini; Company's building near llnrney street. ltenson & Myers, local nuents for the John Nicholas Itrown estate of I'rox Idem o, It. I., got n "bunch" a while back that they could Itnpiove the lots to advantage. Within one huu r Mr. .lcrs arrnnired (hree-year lenses for the tbrev pi opoyed eloies, st a figure which will pa the entire cost of the building, in two and n half yeuia. The structure) repioi.epta an luv eslinent of $H.O0O, which, therefore, will noun by paid back, yet Will continue to hi Ins, In a snug Income. Honorable. Mnrjorle. sel I. was In the library wl h her father while her mother wsa superintend) ln the preparation of din ner The attention ot the head of the lieue wiii attiacted by a scratching sound, iiml be leoked up to llnd hi daugh ter at work Willi n p:ilr at scissors on the top of a polished table. Mailoile." be snld Mcrnly, "go tell your mother what you've been doing!" "1 won't do II. pans.'' she said. "Do you think I'm n tattle tnle?" Judge. SAND HAM ERECTS FINE HOME ON FORTY'SECOND A handsome brick and frame residence I being built on Forty-second street, be tween Dodge and Davenport streets, by J.D. S&ndham. chief assistant to Archi tect Thomas R. Kimball. Mr. and Mrs. Baadham and their little son will occupy It as their home, as soon as construction is completed this winter. Although not a pretentious house, It Is very attractive In appearanre and contains many dis tinctive features and cleverly conceived detail. GEORGE. SUCCEEDS WYMAN ON THE COMMITTEE C. C. Oeorge has been elected In place of Henry P. Wyman to serve on the leg islative committee of the Real Estate ex change, Mr. Wyman having resigned be cause of many other duties requiring his attention. The exchange members were strong In their appreciation and endorsement of an article about Omaha, which appeared In last Sunday's Chicago Tribune. m ET YOUR DOLLAR 1 A JOB rOJUri where you can get all It earns. If you have dollars you have worked for, let them work for you. You should be as partic ular about their wages as you are about your own. The ques tion with you should be, which job pays the highest wages? mmrrf HOME1 BUILDERS V Us PAY GOOD WAGES is ON YOUR DOLLAR AND BUILDERS' PROFIT. Its Preferred Shares have a Hen upon the Common Shares and all assets of the - com pany. How many investments have you that par you seven per cent or more? Home Build ers' shares have been earning as high as eleven per cent. Every DOLLAR you have will soon earn you another dollar If you let it work. Join this family of satisfied share holders and reap all the bene fits of future dividends and In creased value. Make your In vestment now before another advance In price. Taklag advantage of oppor tunities is the thing that counts. -mvau a a. ' m -l - m i a i-j REPAIRS FOR Furnaces. Stoves ' and Boilers WATER FRONTS PROMPT SERVICE OUR HOBBY . Omaha Stove Repair Works 120S-8 Songla Street. Phone Tyler 80. I oocq " -flora. , m mm mMw ft ' - . .. '.- lU-J . J I -- -"r - '; -jMr , V. .. -v , ' " ' inriii ', i.inMif" ; V j ( -. -g I I """ ' " Hi' in mill ii ulili' WwSHwS-l,..,!,.), n i i m , ' ,. . , V. . ; ' ! 1 ; -j 1 JX i i Mmm illustrations v mWmm9m 1. Lutheran College. ' Vf Y':!' 2. W. F. Oarcadt. lig2!- I 3. Holdreffe Courthouse. WS'" SA' 4. Lexington Courthouse. E I YOUR FLOORS Can be greatly improved in appearance by the use of SHERWIN-WILLIAMS' MARNOT FLOOR VARNISH The finishing of a floor becomes a simple, inexpen sive and satisfactory operation if Marnot Floor Varnish is used. Dries over night, wears well, made to walk on. BARKER BROS. PAINT CO. Douglas 4750. 1609 Faraam St Moving Packing Storage STORAGE CO. xrr7 - -y CDS Our Furni ture Packers Are Experts ir rev are going to locate elsewhere, let us Crete and wrap your aooda for ahlnmanL Our errlce will ae you time, work and rellere you of worry as well a pos sible damage to your good. Our Guaranteed Fireproof Warehouse offer, at Tery reasonable rate, aaf storage for your furniture, piano, nig and other household furnlaolugs, lhone us for price for separate locked rooms Dougla 4111. OMAHA VAN & STORAGE CO. 806-818 South Sixteenth St. Everett S. Dodds Architect Phone, D-2981 612 Paxton Block E. J. iavis SAFE HOVER Heavy Hauling 1212 Parnam FHONK DOUOLAS 383 Rilan sul.un..MSSiaaw In Omaha, the home of many successful architect whose work are monuments to their endeavor, there Is no more striking example of the successes to be attained In that profession than the career of W. F. Oernandt, who la Juet an nouncing the opening of 'fine new offices at 437-39 State Bank building. Mr. Gernandt la young in archi tecture, compared with the careers of gome of his competitors, but he ha already built up an envlablb reputation In the profession and hta works are scattered over the entire states of Nebraska and Kansas in scores of public buildings designed by him in the past thirteen yeurs. His Is the story of the rUe of an ambitious man with a definite ob ject in view and of the success which attended his earnest efforts. An Omaha Man. Mr. Gernandt )s anOmaha man. For twenty-one years he was a res ident of this city, working as fore man for various well known cou . tractors and builders. He came to Omaha In 1881 and for twenty-one years h worked hard to attain his ambition to become an architect. All that time he never lost sight of that object and when, after hi years of labor be was able to leave for the east to study for his chosen profession, he began to see some hope of the early culmination of his ambitions. After a course of study in which he perfected him-, self In architecture, he came back to Nebraska and made his start in his new career at Falrbury, There he labored for recognition and was soon on the road to success. He established hlmaelf firmly In the profession before he began to plun to return to Omaha, lie came here two ears ago, taking offices In the Karbach block and enjoyed increas ed business. The best gauge of a man's success In his profession is the necessity of securing larger quarters to handle the volume of his business. Mr. Oernandt, by his fair and upright methods of han dling bis business, has built up a cllentelo that covers two states and he was literally forced to leave his old quarters and seek more commo dious accommodations. In his new suite of offices he is comfortably situated with handsomely furnish ed reception room and consulting office and a large airy, well lighted drafting room adjoining. Here he plans his work and, with the as sistance of his son, John W. Ger nandt, and several trained drafts men labors on the design of the bulldlnes which are Included in hlB large list of commissions. Gernandt givcH all the work his close personal attention and has a reputation for preparing thorough complete work In all Its details, to eliminate trouble and delays dur ing construction of his buildings. Mr. Gernandt attributes this to his years of experience as a carpenter and foreman, by which he gained a deep insight into the practical side of the prolemion, which has then of great valuo and assistance to him in his later work. With Huch a reputation to sustain he demands the highest efficiency in his as sistants. Many line lluildlngs. Mr. Gernandt bag devoted him self almost exclusively to the de signing of public buildings, court houses, public schooU, banks and churches but has, in addition, de signed many handsome residences through this state and Kansas. Among the courthouses he de signed are those at Holdrege, Paw nee City, Central City, Lexington and Red Cloud. He deB.gued scores of school buildings of all kinds and among them are high school buildings at Osceola, Htromsberg, Cambridge, TUden and Western, and many otn ers. The German Lutheran college at Dreshler la another of the struc tures of this character designed by Mr. Gernandt. In Kansas he has enjoyed great success, recently winning the award for the three new fireproof school buildings to be erected at I-oiw-rence, Kan. He has also school buildings at Utlleville, Mankato and Watheua, Kan., and many oth er. This last was won in competi tion with twenty-two architects and Mr. Gernandt is Justly proud of hU work there. In the award of hi. public buildings Mr. Gernandt was In competition with architects from Detroit and Denver. Among the many church edifices designed by Mr. Gernandt is the new German Lutheran church at Twenty-fifth avenue and Evans streets, Omaha. This I a hand some structure and Is typical of the character of the work done by this Omaha man. Ileautlful Itaftlilonce. The IZo.OOO residence of W. H. Fallng of Cambridge was designed by Mr. Gernandt. Other beautiful residences for which he is respon sible are those of c. B. DIehl of Stratton. C. M. Hurlburt of Falr bury and R. W. Mcllale of Fair bury. Mr. Gernandt has his own borne in Kountce place, where he pur chased the residence of William Zltsman shortly after coming to Omaha from Fairbury. Mr. Gernandt is thoroughly con versant with building conditions In Omaha. During his years of work here as building foreman for lead ing contractors, he superintended the construction o( many of the prominent buildings of th city. In that period he often saw where plans could be made more thorough and complete and ltvwas always his belief that the discrepancies were due to lack of practical construc tion knowledge on the part of some designers. He had that knowledge and It strengthened his desire to become an architect and to be able to work out plans that would be technically correct. Ha has had many compliments on. his work from contractors who have handled his plans, particularly on his designs of courthouses, schools and other public buildings. Mr Gernandt is equipped to han dle any character of designing. With his removal Into his new quar ters, made necessary by the tre mendous growth of his business, has extended his facilities to meet competition in all departments of his profession, and respectfully so licits the patronage of the building public. Advertisement. W. F. GERNANDT, ARCHITECT ANNOUNCES REMOVAL TO SUITE 437-439 STATE BANK BLDG. New Offices Handsomely Furnished and Equipped V