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THE OMAHA SUNDAY BEE: FEBRUARY 25. 1917.
LINCOLN ROAD HAS SCHEMEFOR MONEY Proposes to Have Sustaining Membership at Five Dollars Per Year. HEAD OF THE WHEELER TIRE COMPANY. Chandler Dealers Are All Most Enthusiastic The Chandler Motor Car company of Cleveland has closed contracts with its distributors, totaling more than $27,000,000 worth of cars for 1917, figuring the values of these cars at the touring car price only. Taking into consideration the fact that a large number of closed cars will be produced and sold during the year, the total value of cars already con tracted for by distributors will exceed $.10,000,000. Add to this the many Chandlers which will be sold abroad, and one can readily realize that the Chandler business is indeed a big business. "Our distributors recently visited the factory to complete arrangements as to allotments of cars, territories and other matters for the coming year," said Sales Manager Dunlap. "To say that they were enthusiastic would be putting it mildly indeed. "For more than a month it was pretty swift work, but pleasant. Chandler dealers are prosperous. They had a great year in 1916 and know that they have one of the best sales propositions in the industry, and don't mind saying so. Some distributors who showed as much as 200 per cent increase in 1916, are figuring on just as great an increase for the coming year. T.hcy realize that the Chandler has never before been in such a strong position as it is now. It's bound to be another Chandler year." Persistent Advertising Is the Road to Success. Will Give Warning Before the Arrest The laws of Delaware provide that the different authorities shall arrest violators of .the motor vehicle acts on sight and some of Delaware's neigh bors retaliate. So it is expected that the legislative will remove this pro vision, making it possible for warn ing to be given before arrest is made. PLACE IN THE ROAD FUND Detroit, Mich., Feb. 24. General public approval of the work of the Lincoln Highway association in pro gressively forwarding the improve ment of the great transcontinental highway has led to the creation of a "sustaining membership" as a part of the national organization. A great number of those who have enthusiastically indorsed the work of the association have expressed the desire to assist the movement finan cially. Up to the present and cover ing the period of three and one-half years the Lincoln Highway associa tion has been in existence the over head expense of maintaining the en tire Lincoln highway organization has been borne by the relatively few public-spirited men, deeply interested in the work, known as founders, each of whom contributes $1,000 or more a year. The new "sustaining member ship" will allow the contribution of $5 yearly by those who desire to aid but do not feel able or disposed to contribute an amount which would enroll them as founders. -The "sustaining membership" in the organization is open to every interested individual and will bring a very great number in closer touch with the activities of the Lincoln Highway association. ( A beautiful French enameled red, i white and blue radiator plate, bear ing the words "sustaining member," ' prominently displayed on the front of thousands of motor cars in all I parts of the country during the com i mg year, will be the means employed to make known an affiliation with the Lincoln Highway association in its big work. A "sustaining membership" will bring to each member the radiator emblem above referred to, the "Offi cial Lincoln' Highway Road Guide," ; a membership card, all of the liter- ature pertaining to the work or the association and the unlimited services of the touring and information bu I reau maintained at the national headquarters in Detroit Here's Inside Tip For Motor Campers Who Like Wild Life "The greatest mistake the embryo camper can make is to pack up every thing in sight for U6e 'in case he needs I it.' To cart along a whole furniture department, throw in a kitchen and I linen store for good measure, and fin- ally add the most important materials and goods on display in the sporting ough 'preparedness,' but it's exceed I ingly expensive, troublesome and un I necessary. The fewer the things you J cart along, the better you'll enjoy . your camping trip; the fewer the I glasses and dishes you take, the less breakage there will be. In fact, unless ,' you have so far succumbed to the cor- rupting influence of modern civiliza I tton that you can't enjoy a meal eaten . from tinware, forget the glass and ' china kind. Aluminum, tin and paper . mache are just as good, just as hy- fienic, and as whole lot more con : venient." This is the whole advice I Theodore von Keler gives to pros i pective motor-campers in a story en ! titled "How to Meet the Call of the I Open," which appears in the February I issue of American Motorist. Incorporated in the article is much valuable advice to those motor tour i ists who expect to ramble through the ' country independent of hotels and . their high prices. Among other things 1 this writer says: . "There's a world of difference be 1 tween what you need and what you I can use on a camping trip. For in f stance, it's very nice and convenient i to have one of those latest collapsible I gasoline-kerosene stoves made espe- cially for motorist-campers. How ; ever, a fire built from brush and dry wood, with a trench or stone below, does just as well; and if you take pride in living the 'real' camping life, use the brush and wood." Mr. von Keler concludes with this advice: "If you don't know how to build a fire, pitch a tent, or cook a meal, don't go a-camping." Preston and Factory Men Will Show Federal Trucks G. W. Preston, late advertising 1 manager of The Omaha Bee, is now associated with H. Pelton, automobile 1 dealer, 2205 Firnam street, in charge I of trucks. During the show Mr. Pres 1 ton will be assisted by representatives . from both the Federal and Vim truck factories, who' will be only too glad I to point out the many meritorious fea ' tures of their respective lines to those who are interested in trucking prob lems. Give your Want Ad a chance to make good, Run it in The Bee. .AJE.WHEEJCEIS Announcement was recently made by A. E. Wheeler that he has con tracted to act as distributor for the Swinehart tire. Swinehart tires, ac cording to Mr. Wheeler, who is an ex perienced tire man, is a line which is coming to the front very fast and gives promise of being one of the best sellers as well as one of the most satisfactory tires on the mar ket. The new tire company has lo cated in the former location of the Kelly-Springfield people. A very at tractive show room has beefr mod eled and there is sufficient room in the rear to carry a considerable amount of stock. Arrangements are being made for quite an extensive service scheme and it is hoped that this will add greatly to the popu larity of the new company. T. F. Walsh, president of the Swinehart Tire company, and C. J. Weber, Chicago branch manager, vis ited Omaha the other day and Mr. Walsh expressed himself as being very enthusiastic over the Omaha field, as well as the numerous fine homes in the residence district. R. A. Dee, Swinehart factory rep resentative for this territory, will be here during the automobile show week and the plan is to line up a goodly number of dealers during this week. Truck Delivers Milk When Horse Power Is Too Slow The case of the Beakes Dairy com pany of New York well illustrates the great advantages motor trucks have brought to the milk trade, says an ar ticle in a recent issue of the Power Wagon. This is one of the oldest concerns handling milk, cream and their by products in New York state. The Beakes company found horse delivery too slow and too expensive. The horses got sick. They were made un fit by the heat. Milk must be handled quickly. Var iable temperatures have to be reck oned with. Time is valuable. Milk de livery, above all things, must be de pendable. ;' In common with other dairymen, the Beakes company found a big loss due to horse delivery. So it changed to motor trucks. The first machine was put in service in April, 1915,' and up to August, 1916, had traveled 24,300 miles, with practically no loss of tirrfe. This machine averages fifty miles a day 365 days the year, transporting fifteen forty-quart cans of milk, which weigh 110 pounds each, or cases of bottled milk which weigh fifty-five pounds. The hauls are short and include many stops. Traffic is very heavy, necessitating waits and delays and frequent changing of gears. During fifteen months of service the repair bills were limited to grinding the valves once. The original tires were still in serviceable condition. Use Starter Before You Turn On Ignition Switch How seldom one sees a private owner start his engine with the switch off, though the professional driver very often adopts this procedure when his motor is cold. The average owner floods his carburator, or pulls the choke switches on, and presses the starter button ineffectually five orix times. Then he opens the bon nett, perhaps floods the carburetor again, and at last gets an explosion. It is obvious that the idea of flood ing the carburetor is to obtain a tem porary enriched mixture, but the value of the flooding is lost if it be done when the cylinders and induc tion pipe are full of mixture, any pe trol vapor left in this overnight hav ing long since been evaporated. If, the engine be turned over a few times with the switch off, the air is ex pelled, and a thin mixture of air and petrol is inhaled in its place. Flood ing them gives a temporarily rich mixture in the cylinders and the en gine will start at the first trial. Ches ter S. Ricker, M. E., in American Motorist. I STORAGE 4 I BATTERY 1 lara TRADE MAM iEfiUTULD Are You Awake to the advantage of our battery service? ru ngnt ngnts and O snappy startingdepend kept in good health. Our job is to help you keep your battery in the best of condition. NEBRASKA STORAGE BATTERY CO. 2203 Farnam St., Omaha. Phon Doug. 5102. We ore glad to test your battery at any time THIS IS A FRANK APOLOGY That We Make Freely and that all Pneumatic Tire Manufacturers Ought to Make i 1ET us be perfectly frank with each j other. Because frankness begets under standing and confidence. And we want your confidence, Mr. Tire User who has never used United States Tires. In the first place, you want a perfect tire: a tin that will fiv you maximum reeiliency; a tin that it a really effective, efficient antl tkid: , tin that wilt tin you the towttt final cert per milei a tin that won't puncture. That is your kind of tire the kind you want. lhat is also our kind of tire the kind ere want. But did you ever get allmark you, all you wanted ? Neither did we ever. But with United States Tires we have come nearer so near as almost to touch the perfect point than in anything else we have ever undertaken to do, or, we believe, than any other tire maker has succeeded in doing. Now, listen! No, this is not self -adulation. It is a statement of fact which you, or any other tire user, may easily verify. If we are right, you will become a prompt and steady user of United States Tires. If we are wrong, we will lose not only you, but many another who would be bound to know if we had humbugged you. We have no apology to offer as to the resiliency of United States Tires. On the contrary; and we take a great deal of pride in the knowledge, beyond even a dream of doubt, that we have that quality par excellence. Side-wall construction plus the right material of rubber and fabric give us as near the absolute of resiliency as air under pressure will allow. And note this! not only nearly per fect resiliency, but in the side-walls a sta bility of wear, a toughness almost beyond belief, which make old bugbear Side-wall Blowout a stranger to whom you won't be likely to be introduced. That Is the nub of the matter. The tire that gives the lowest cost per mile is your tire, Isn't it? What Is the answer? Everybody claims to have the lowest-cost-per-mile tire. But there can be only one such only one peak to the pyramid. What tire? and how to prove it? You cannot try out all the claimants nor any considerable number of them. If you could get the judgments of any considerable number of other experienced tire users, that would help you decide. You cannot get in touch with many of them but you can with a few. Ask them. And then balance up their judgment with this pointed and pre-eminent fact: the proportion ot tale increases of United State Tire for the last year are far, far greater than the proportion of in crease in the number of automobile dur ing the tame time. In other words, we got not only our proportion of the Increase, but very much more. And motorists, as you know, continue to buy one make of tire because why? Because that one make of tire gives mileage more mileage MOST mileage. But we- promised a frank apology, and thus far we have nothing to apologize for. We have: ' thetinthatwillgtveyou maximum reeiliency t the tin that it a really effective, efficient anti tkid; the tin that will give you the hweet Una! cost per milt; but we have not a tire that won't puncture. nor hat anyone elte. Anti-skid effective, efficient to the ' n-th power! No one not even our most clalmful contemporary would have the "face" to deny the obvious particularly to you. Study the treads of our four antl-sklds, the 'Nobby', the 'Chain', the 'Rojal Cord, the 'Ueo'. Each is so obviously the master of its field that, upon examination and com parison, you cannot but instantly grasp the fact the big fact of its undisputed supremacy In tiredom. Mileage more for every mile of your ttra Investment than ever before! That is the apology. that even the largest rubber com pany in the world has not yet accom plished the apparently impossible; although we have demonstrated that we are nearer' that place than any one else in tiredom. A puncture Is really the hand of fate. If any tire of rubber and fabric and air runs over the business end of a nail, or a bit of glass, or a knife-blade, it is well, it Is tire assassination from ambush, not a test of a tire. But there are degrees of puncturablllty. And, while we apologize that ours are not puncture-proof, we do assert that United States Tires will resist the punc ture bandit of the road so much more effectively than any other tire, that we and you may, too, look upon the possi bility as remoter than the South Pole. After all, the thing that makes or un makes tires is wear toear WEAR; The tire that wears longest gives most mileage gives most satisfaction! Because United State Tire will git you that longest wear, that mott mileage, that maximum resiliency, that effective, efficient antl-tkld service, plus the great est existence in puncture, we attert the supremacy of NOBBY' 1 1 'CrfAIN' 'ROYAL CORD' USCO' 'PLALV, i -1 ilksleSIl Mm J 4 TIRE FOR EVERY SEED OF PRICE AND USE WW ' United StatesTlteCcmpany. 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