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THE OMAHA SUNDAY BEE: MARCH 18. 1917.
13-1 KING PRAISES THE GUILDERS OF PARTS Head of King Motor Oar Com pany Sayi They Contributed To Its Sncceii. CAE OF UNUSUAL FOWXE In a statement issued to the part manufacturer who furniih some of the units entering Into the construc tion of the eight-cylinder King, Arte- mas Warfl, jr, president of the King Mouor car company, uetroit, paid a triijute to the organizations wno helped to contribute to the wonderful success of this company,. Mr. Ward's statement in Dart was as follows: "The company begins the new year stronger and better organized than ever before, with a prestige built upon past performances, not only of its jar, but its policies, which have shown to the public a good product Dackea ' by fair dealing and liberal treatment "The performances and wearing qualities of eight-cylinder1 'motors Jiave in the past proven the reliability of this type of motor so thoroughly that it is unnecessary to enter into detailed discussion of its merits, which are now well known to the public. The last year has won many triumphs tor the (ting stock car, Dotn in en durance tests and hill climbing. "The credit of these successes and tests of the Kmc and the good Qual ity of our mechanical construction is due to great extent to the loyal suDoort of our oarts manufacturers. who working in union with the King factory force, have produced a car of i unusal power and sturdiness. It is this unity of purpose and co-op eration wlucn permits us to oner to the public for 1917 a car which for moderate price compares favorably in performance and equipment with the most expensive cars manufactured." Used Car Sale Plan Just Evolved Will " Boost Business Contending that the used car busi ness is not a detriment to the auto- mobile business, but, on the other hand, a necessary adjunct, the Mur ohv-O'Brien Auto company have in augurated a very comprehensive plan for handling used cats which seems to be meeting with favor among mo- . toriiits. The plan in substatfee treats the used car business on a very similar basis to the selling of new cars. The principle behind the scheme is to , treat buyers of used cars with the ame consideration as the buyer of a new car. In order that complete satisfaction on the part of the buyer may be at tained a seven days' "tryout" is al lowed to buyers, with a proviso that tbe car may- be returned and the Inoney will be refunded at the expira tion of this time, providing the buyer Is not satisfied.. As' a further inducement and guar antee of good faith the Murphy- J Brien Auto .company will awe: fcach buyer a thirty-day mechanical guarantee. - This' plan' gives promise of being i very good solution to the problem of selling used cars. "Do Your Shopping Early Applies to ;. The Auto Business "That the course of wisdom Is to do your shopping early applies to the automobile business this year as strongly as to Christmas buying nor mally," said Charles R. Hannan, jr., of the Western Motor Car company, Chalmers distributors, yesterday. "Al- - though we are. in a better position probably than the majority of the dealers in this section to make deliv eries yet the situation which faces us: is, of course, serious. "Following the tremendous busi ness caused by the combination of beautiful weather and the annual auto show, Mr. Abbott and Mr. Johnson of our firm found it necessary to go ' to Detroit to investigate the freight car-situation.. Reports from Detroit aro'that it is indeed serious and that shipping in all sections is really more serious than the ordinary western buyer realizes. We are well stocked with cars at the present time and, al though we expect to: use every fa- - cility at our disposal to keep cars ahead of the demand, yet the unprece dented conditions of this year would - seen) to warrant one's buying now if he Wants to be real sure to have a car to use during the balmy spring weather." Francis Adds Service : Line of Motor Trucks .In connection with the wave of motor truck enthusiasm which has "hit" Omaha comes the announcement that the C W. Francis Auto com pany has taken on the service line of motor trucks. This line will be handled in addition to the Maxwell truck and Maxwell pleasure cars. One of the features of the service truck organization is its body-build- - ing department in charge of G. V. Damarus. Unlike. many manufactur- ; ers of trucks, the service people de- : sign and make their own bodies. This, it is said, adds much to the value of-their line owing to the perfect balance attained thereby. The Francis Auto company expects lo be a bfisk contestant in the motor truck activities of the city owing to its facilities for service which will follow the erection of the new serv ice station at 2212 Harney street Precision a Necessity in - Automobile Manufacturing Precision in manufacture is an ele ment that comes close to poise, bal ance and exquisite proportion. . The exactness with which the working parts of this car are made may be suggested- by the statement that they are not permitted a variation of more than half a thousandth of an inch. "A the paper upon which this is printed is about .005 of an inch thick, ?ou will instantly realize the match like accuracy with which the Mar mon is made," said H. Pelton, in de Scribing the Marmon 24. '''' DhIh Gats WeaeMI. - Manager Mike Doolan, Roche!!' new Phot, has purchased the release of Catcher Jsw Wendell from LoulSTtlle. CITY SALESMAN FOB TEE GOODRICH RUBBER CO. 1 1 Jf.VV. MEACHAM H. W. Meacham of the adjustment department of the local branch of the B. F. Goodrich Rubber company, has been appointed city salesman to succeed Ralph L. Pennington, who has taken charge of the local branch recently established at Lincoln. Mr. Meacham-has made a wide acquaintance among dealers in Omahi, as well as the Nebraska-territory, through his broad handling of the Goodrich service department, lie will, therefore, start on his sales work with the advantage of knowing most of the dealers and garage men. "Meach" spells "service" in capi talsSatisfaction, Economy, Reliabil ity Veracity, Intelligence, Courtesy, nmciency. , rieaaed Witt Badnloa. - Slanatef atathewson of the Redi la elated over the excellent ehowlni of his eatcbing malaataye, Wlngo and Clarke. Thoae vet eran backstop ot the Reds era nalnf ' their July formula ta shooting th pill around th diamond. oafsTa DEMANB.FOR MORE , , CARSJTH ROBIN Buyers of Antoi Insistent that Machines Be Delivered Eary Thii Spring. MANY DRIVING OVERLAND Stories about the first robin are coming in with considerable regular ity, and as they do motor car manu facturers are receiving demands that grow more insistent every day for delivery of cars, yet the freight car situation grows worse. The Packard Motor Car company realized that if purchasers of new cars -were to have them when they want them, ' other means of delivery than the railroads must be discovered. Therefore, a large number of cars have been-driven to various points. One group of nineteen cars was delivered to the Packard branch in Pittsburgh. The largest train, consisting of fortv-three cars, was sent overland from Detroit to Cleveland. , "A road is as goo! as its worst fif teen miles." That is what the Pack ard men who drove the Twin Sixes from Detroit to Pittsburgh think. After going through the notoriously bad stretch between Detroit and To ledo and finding the splendid con crete, brick and macadVn roadways connecting Toledo and Cleveland, they would have voted favorably upon a fine space in heaven to be reserved for the people of the great common wealth of Ohio. ' But they vould have worked the recall on any such resolution within an hour after they passed Youngs town. The road became a channel of rich, yellow, clay - soup. In one stretch there was about 'ire miles of mud. It took them hours to work through it . Pittsburgh' finally was reached in sixty-five hours. All through the ar duous journey one woman, Mrs.! Henry Schmidt, wife of one of the factory men, accompanied her hus-1 band. She was the most cheerful member of the narty. too. : Traffic Manager Shear says that in present traffic conditions the cars probably could not have been got to Pittsburgh by rail within two weeks at the very soonest. Maxwell to Have Big , Advertising Campaign Definite advice has just reached hers- that th Xfavwell Mntnr mm- nan. n,.iuMna an tJiu.ti.iti schedule that will probably outstrip anything ever done by any automo bile manufacturer. Heretofore automobiles have been regarded as seasonable commodities and most of the advertising and sell ing was done in the spring and early summer. Within late years, however, motor cars have ceased to be luxuries or even pleasure vehicles. More and more they are becoming business, commercial and social necessities. It is not surprising, therefore, that Walter, h. r- landers, president of the Maxwell Motor company, ahould shaDe his advertising Diana accord ingly. When-interviewed on the sub ject Mr. Flanders stated: "We have selected about 2,000 newspapers all over the United States which com bined have more than 1,500,000 circu lation. In these papers we will ad vertise Maxwell cars every week fifty-two times a year using at least uiiriyaix ui i-ii uispiey, Asia means that in the course of the year we will purchase almost 4,000,000 inches of newspaper space. We will adopt a uniform sue and layout and will ex plain briefly each week one important reason why the Maxwell la entitled to the consideration of prospective pur "I believe that consistency and con tinuity are absolutely indispensable to the success of an advertising cam paign. By using such a great amount ot newspaper space in the manner 1 have outlined, we not only minimize the natural sales resistance but we at tract and retail, the very highest class of retail automobile dealers.. And these are essential to our permanent structure ot success. Mr. Flanders, one of the earliest Eioneera in the automobile business, as conceived and executed many ad vertising campaigns notable for their "The Home of Satisfac'ion' r Satisfaction Guaranteed on Used Care ": ' " Beginning March 15th; 1917, the Murphy-O'Brien Auto Oo. will adopt a new policy of selling used cars. We will guarantee every Dodge Brothers and Paige car we sell. We will assume responsibility for defective parts and give the purchaser every assurance of satisfaction. This is something new in the automo bile industry most radical change from the policy employed by all dealers in used cars. , , , Heretofore the purchaser lias aMnnnod all the risk. He has had to depend on his own judgment, or "luck." He could never be sure he would not have a big repair bill tacked on to the original purchase price. We are going to change this. We are going to insure you to guarantee you will be satisfied. . We believe this is only fair-- that the man who spends his money , for a used car is entitled to the same attention and consideration that is given to the purchaser of anew oar, , SEVEN DAYS' TRIAL V Come down and pick out your car. Well tell you every thing we know about it Then try it for seven days. If, at the end of that time, you are in any way dissatisfied, bring the car back and every cent of your money will be cheerfully refunded. i That's all there is to it There is no red tape. ' In a week's time you will know whether the cars is as rep resented and that is what the trial is for to determine if you are satisfied. Then, as a further insurance of satisfaction, we will give a 7, ' . 30-DAY MECHANICAL GUARANTEE We give, for a period of 30 days, the same guarantee as to the mechanical soundness of the used car that we give with new cars. Thus we assume all risk. . We believe the prospective purchaser of used cars will ap preciate this new policy. We know we will derive a vast amount of satisfaction if we can say on December 31st, 1917, "We know that everyone who has purchased a car. of any description, from the Murphy-O'Brien Auto Go. is satisfied." Come in and talk it over. 1 Now is the logical time to pur-' chase, as prices are low. USED CAB DEPARTMENT Mnrphy-0 'Brien Auto Co. 1814-1618 Farnam St. (Mi.. Telephone Tyler 123. purpose, sice and extraordinary success. Entire Auto Plant is ' Moved Twenty Miles It is quite a feat to move a com plete automobile factory twenty miles and keep It producing cars at practi cally its normal capacity, yet that is what was done, by the Lewis Spring and Axle eompany, manufac turers of Hollier Eights and Sixes. This company has been marketing parts, motors, springs, axles, chassis, etc, for various automobile manufac turers for the last fifteen years in its Jackson, Mich., plant After building the Hollier Eight for some time, it was found that additional facilities were needed. As there was not room for expansion close by, and it was possible to secure an ideal factory at Chelsea, twenty-two miles away, it was decided to sell the Jackson plant and move the factory o Chelsea.- This move was begun a year ago the first of January and the entire equipment for building Hollier Eights was transported the twenty two miles and set up in the new quarters, all Of the stock on hand was moved, and in a short time the new factory was turning out Molliers in greater quantities than before. raant Wtman HsMmhs, Mamaart at ftamant wtantnt taams aatu rally rate Ihelr services at a hlffh flcura, and ara therefore the eletteat to slan con tracts unices they set a aalair Boost. At the present time tha Beaton JtaS Sol MVS the Blreoalyn neblaa, laet yaer'a fr-hamptona In the (wo major leasuea, are ah? several members, trie absent onea rsrnstnf to Ufa tor Ihs salaries offered. . , WaleM Baas Ileal Yeeeraa. ' Sam Crewforn eC tha Detroit Tlsrers Is far In tha teaS ot all bit league outAeiSere in the number of semes played, tutelar taken part In 1.41 eonleete. aeoand plaos belonirs to Mateo, the Braves' gardener, erne at oredlted wtth l.TSI tames. j Perry Lock ! Steering Wheel I I aaasg a positive Theft Insurance I no two toett nave ft ye IeUtke. f ront- wneeta art MM when car ia rocked. I Ask nt about it aow. Pfeaai 1 . Douglas 8l?. ilUtaiAutAcciMrmCt). t 8M-6-8 Bratndeis Blelf. Omttik, Nk . I Hudson Super-Six as a Touring Sedan A Typt 3000 Want Thit season, 3000 Hudson Super-Suree com out m Touring Sedans. That'i tea : timet at many at) last teaton. If we Judge thing! rightly, the demand for ' thlt type will continue to multiply. More and more people want an aU-teaton car, at fit for January aa for June. Nothing to Rtmov I One minute thit car It doted Sedan, foxurioua in fittingt and appointment. Secure from the atom, warmed by the motor a . palatial car. The next minute it changes to a Touring Car. The plate fits windowt drop into the aide. The view it unobstructed. Not a tath or a brace in the wayt And thit without removing anything, ttve supports between the windowt. Th Family Car The teatt are all in one compartment Any member of the family may drive. Two extra teatt disappear when not wanted. When mute, the CauTteataaeven. On a fine day, thit It aQ a Touring ear can be. If a thower comet up you are thelttrtd. . When winter cornea you are warm. And all with a tingle car.' The motor it the Super-Six, wrrtrotled by Hudson patent. The trrrocrthert-nmnlng motor in the world. , A man who want a Touring Sedan will want that motor in it, The finer the car the more you need the finest motor built, - Touring Sedan, fzl7C at Detrait GUY L SMITH ajervific; i rrai 2563-65-67 Farnam Street, Omaha yny crojp-s. Pleasure Without Fatigue X -In so many instances travel pleasure is accompanied by a sense of fatigue, due to the noticeable Jar of the conveyance. The abso- H I lute elimination of all sense of travel fatigue is accomplished byU the Apperson manufacturers in their latest model through their, ' perfect spring suspension and evenly balanced motor. ' A ride in the Apporton RodapiaiM will coatinc you. Apperson Motor Co. ' C : J. H. DeJONG,' Manager. 2060-62 Farnam St, Omaha. Phone Do-ag.at 3311. L