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Price $690.00 F. 0. B. Detroit
The Success which has come to the Ford Motor Company
has not been as a matter of compliment but the genuine reward
of merit therefore we are proud of our success. We have)
the confidence/ and the knowledge that we honestly deserve it.
We have been extremely fortunate, in that we had the
inventive genius to plan, busu ess ability and integrity to
guide, and a loyal and efficient sales organization to market
The Ford Motor Companywas established in 1903, The
original organization iB intact—the same exevutive as in the
beginning. The same men in control. The same forces in
operation—but with vastly enlarged possibilities.
More than 100,000 Ford cars are in use today. In ex
cess of 80,000 of these are Ford Model T's, our present car
You find them in every part, of the civilized world.
More, than 4,000 individual Ford dealers are scattered
over the entire! United States and Canada. Every dealer is
under contract continually to carry an adequate supply ol
Ford parts, thug assuring to Ford owners a prompt service,
no matter where they may be.
Mr. Henry Ford
Henry Ford, the designer of Ford cars,
the Ford Motor Company, has never been nu rc active in the
supervision s,nd operation of the big Ford factory, than at
the present tome. As Thomas A. Edison said of Mr. Ford:
"He is one of a group of men who has helped to make the
United States of America the most progressive nation in the
Mr. Ford is continually moving through the large Ford
plant here, there, everywhere alert, observing, thinking, do
ing! No part of this great manufacturing factory is at all
strange to Mr. Ford. He knows every nook and corner of it.
He knows every bit of machinery and what is expected of
each machine. He knows of the heat treatment of the met
als. He is everywhere—in, the designing room, in the
engineers' quarters, in the superintendent of production's
office, in the foundry, in the beat-treating plant, in the gas
making building, in the power plant, among the mechanics,
watching the inspectors, talking- with the "testers," through
the shipping department and his active, inventive mind is
continually thinking out improvements of product, reduction
of costs, increase' of output. Think what this means! Is it
any wonder that Ford cars have literally swept the world by
reason of their intrinsic merit?
An established standard has been gained and will be in
exorably held. Every Ford car must and does measure up to
this inexorable standard—not alone in superior quailty of de
sign, Init in the superior quality of materials and a thorough
ness in the quality of construction, until today Ford Model
is the highest quality car in the world at any price—bar
The Ford factory is acknowledged to be the most com
plete, compact, economically efficient and thoroughly equipped
automobile .plant in the world. It Is very extensive, but large
ness is of no significance*—it is the use to which the space is
put that makes it valuable. So you find in the Ford plant
that rigid economy prevails from one end to the other—from
foundation to roof, from front door to back. Every foot of
space is utilised, and yet there is no over-crowding or mass
ing of workmen. All is thoroughly sanitary and scientific
in arrangement. Every 'detail for the comfort of the work
men known to our modern life is incorporated, and made part
of the Ford factory, even to the physicians' offices on the
ground floor, where accidents are promptly treated, because,
SOU know, where several' thousands men are constantly em
ployed, there will be little accidents despite every precaution.
Up to the pr»ssnt time, there, has never been a serious acci
dent in the Ford factory.
This great manufacturing organization is specifically a
Ford creation. Machinery details equipment are of speci
al design for Ford Model construction. The buildings
are adapted for large production—in excess of 36,000 cars
for 1911, and an output of 75,000 cars for 1912 this without
•training present manufacturing facilities. Certain that the
coming years will demand a vast]y increased output, work is
BOW in progress on additional buildings which will exactly!
double our manufacturing capacities. 1
In everv department the working men are lined up llge
soldiers in battle array—a union of effort from one end to
the other, each man "in the job" all the time, and in it all
and through it all, and over it all, is an atmosphere of
ohewriness and enthusiasm in the work. Their employment
is oontinuous the year around. Herein is a big economy in
handling of men.
Automobile factories whese production is limited to & ,«£!
few thoiisand cars have their seasons, when they run full force/*
•ad again when they are closed down for inventory, laying J?
plans for the coming year, etc.. etc. This sort of idleness ts,|
•xpeMdve. Bach'season such factories must operate* with a
foroe of new employees. The best men of last season are not
to bef had.—they have found employment elsewhere. This is
pensive in more than on way—men new to their work will be
ifhar as productive nor as efficient as are the men who
anally at work—mistakes of omission and of commis
rion are bound to follow despite the sharpest inspection.
W. F. CARLBERG, Agent.
the founder of exerts
Two Models of
The Best Known Car infthe World
With the Ford Company this is altogether different. The
same men, year after year, working at the same work, natur
ally must improve, naturally must become thoroughly effi
cient, naturally must be pronounced economy in manufacture.
This continual employment also means loyalty as well as faith
fulness and efficiency in service. The Ford Motor Company
has all this in its factory organization.
We are not boasting In any sense, but simply stating
facts as they exist in justice to the prospective buyer, who,
having all these things clearly mind, can readily under
stand that, without regard to merits, from the standpoint of
design, construction and operation of the Ford Model our
very low price is made possible witnout in any manner cheap
iiing the product.
Ford Model is not a cheap car—it is the highest priced
quality car in the world, none excepted. Yet it is sold at the
lowest price, due to the raesons given herein.
ihe Ford Motor Company resembles in many respects a
great banking house of world-wide reputation, whose officers
are men of proven ability and integrity, whose policies are ag
gressive, progressive, safe and conservative, whose immense
resources are sound to the core, and whose every act is honest
and legitimate. Such an institution finds its greatest asset
exerts its most powerful! influence in securing the confidence
and thereby the patronage if its clients, in the soliditv and
integrity of its reputation.
"'J6 People buy Ford cars with the same assurance that
it hjhtn !f
bonds of such a bank they know that both
are sale and profitable investments, and guaranteed by a
responsibility is absolute.
be incomplete without noting the fact that
Ford Model is car of Vanadium Steel construction
Vanadium steel is recognized by competent authorities
the woild over as not alone lh best, but the most expen
sive steel known to the world of tyel making. Vanadium is
a mineral alloy. It is fused with the: molten steel atl a high
temperature and acts as a flux or cleanser. It also imparts
to the molecules of the steel atremendous resistance against
the action of vibration.
Every mechanical engineer will unhesitatingly endorse
the great value of Vanadium steel in the construction of
Ford Service for Ford Owners
"n£®rtant a1-® the Ford organization, because
y, lias to do with the personal interests of the owners of Ford
buying of a car is but the beginning of your
dealings with the Ford Motor Company, it is the opening
of a pleasant business acquaintance which is surely destined
to last for many years, because the Ford Motor Company
such exceptionally good care of all owners of Ford cars.
wearing out of parts. While *h, re is" less" of theTe^contin
SthTr P0Kd M,°dd
de, are bound to be some, and to prepare for the
thromr'vi it ,i
«gh its dealers a Ford service for Ford owners.
J- ?f w(!,part6'
^Ford standardized, there is little trouble
tw.iv. ^eA ®r8'
establishes by and
agrees under his contract to carry an
of them—are distributed all over the country it is rarelv
Wty milcs in
coming in contact with one or more of them, (xms of course
settled states and territories it does not apply.) Each of
because in the sparsely
ol the Ford owners who require thus saving time
in making repairs and assuring to the owner of a Ford car
the almost continuous use of his car.
.immediat€ly at theservice
repairs. You can tour anywhere
throughout America over Canada, down in Mexico and in
most European countries with your Ford Model and be sat
isfied that you will not be caught at a disadvantage in case
acc Pord dealer8 8X6
always within easy hail and
For^owners^ themselves at the service of the
is that Ford parts are exceptional
ly reasonable in price. This is another feature characteris
tic of Ford policy. You can buy the parts in a Ford
one at a time and assemble the car complete for the
money that you can buy it assembled and ready to run from
Get the Parts Price List" of any other car and compare
the prices with the prices for Ford parts. Then you'll get a
Ford economy for Ford owners.
Every purchaser of a Ford car receives at the of
the sale, a complete price Ust of Ford parts, and therefore
Price $590.00 F. 0. B. Detroit
knows exactly what each part costs.
Why Buy a Ford?
You are asked to buy a Ford car for what it will do
based upon what it has done. You are asked to buy a Ford
car, because it is a better car—not because it is a cheaper car.
You are asked to buy a Ford car because it is the product of
Henry Ford, who is conceded industry—the man who has
great genius in the automobile the world over to be the one
forced refinements and improvements in automobile construc
tion along- original lines.
No such word as risk oi chance'' can be applied or
can be used when you buy a Ford car. You are buying- an
impregnable surety—an automobile that will serve you and
your family serve your pleasures and your business—that
will enter into your life work as well as the enjoyments of
your life, to the fullest possible extent, with a price you can
well afford to pay, and with an assurance of such economy in
operation that the maintenance of your car will not prove &
burden to you.
Wherever you find a Ford owner you find a Ford "boost
er. There must be a practical reason for such universal sat
isfaction. Here were 150,000 motor cars made in America
for the market of 1911. More than 36.G00 Ford Model
cars were made and delivered to purchasers ir. 1911.
means that Ford Model was demanded by the people in a
ratio of about 1 to 4 of all other makes of motor cars com
It is estimated—accepting- all claims—that there will be
225,000 cars made for 1912. We will build 75,000 Ford
Model cars, which means that every third car sold dur
ing 1912 will be a Ford Model T.
Is not the judgment and experience of such a great ma
jority a safe guide for you in buying a motor car?
The Ford is universal in its usefulness, universal in its
reliability. It fully meets the desire in capacity, comfort, ease
of operation, simplicity in mechanism and absolute strength in
construction. It brings to its owner all the essentials of a
practical automobile. Of course, there are larger cars, there
are more expensively finished cars, there are cars with a
multitude of what may be called extravag-ances" in equip
ment, but none of them will ride any easier, carry one any
further, last any longer, and surely there is no other car in
all the world so low in purchase price, size, capacity and
power considered, nor one that is maintained in operation at
the same low cost.
The strongest evidence of the all-round satisfaction of
any article is found in the extnt to which such article is in
use the world over. Merit tells. A continuous market is
only possible to an article of stability and usefulness.
Herein has the Ford Mcdel been tested and the fact
that there are more Ford cars in use today the world over
than there: are of any other individual make, is the most posi
tive evidence that the Ford car meets expectations and in
every case "delivers the goods."
Model Touring Oar
Probably one of the most welcome features in the design
of body for Ford touring cars will be the appearence of
Fore^doors. Ford Model touring cars will be built with
front doors (detachable). This new fore-door touring car
body has been especially designed to met demands of the
public and car rise that snap and grace in appearence that has
been characteristic of all previous Ford models. Entrance to
the font seat is on the right hand side bf the car where the
le opened by sliding the catch on the inside. Hie fore-door
on the left is merely a blind door and does not open for en
trance into the car. All fore-doors on touring cars will be de
tachable so that they may be removed should the owner de
sire. The Model Touring Car is a five passenger family
car of pleasing appearence. The medium wheel base the
special spring construction, the method of suspension,' all
combine to make it an easy riding, easy to handle, comfort
able car, durable and efficient For hills, for sand or mud
or in other words for the average all-round touring condi
tions, this car has proven its genuine worth-jt has made
good on roads that are bad. The price of the Model fore
door touring car will remain the same a* announced-$690
fully equipped, f.
Sisseton, South Dakota
cannot be over