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SISSOON WEEKLY STANDARD By Walter L- Johnson Special rate on contract. LocaDad. 5c per line pei is&ue Official Paper Of angles catch. County and City Clean up and paint up but not vour a he girl who presistcntly generally makes a poor To appraise the value of a smile, look up the promise suit-. All the world loves a lover, but the maiden loves him best of all—if his cash holds out. A self made man and ai tailor made woman are shin ing examples of present day possibilities. \n ad in this paper is convincing as a flea beneath your undershirt. It produces quick action. Of course he who laughs last laughs best. But what about the fellow who never laughs at all0 Gentle Spring but the subject is too overworked, time worn and bedraggled for cur versatile pen. With good times hanging onto our coat tails the proper stunt is for us to stop yelling "wolf" and go to work. And now Mexico wants this country to kick Huerta from our peaceful shores. What a handicap is neutrality An old bachelor is never ho happy as when telling of the many charming women who have yearned to call him hubby. A dollar spent on the streets of this town is worth ten times the amount to the people who have to walk them. Spend it. A man in love for the first time often wonders what has struck him. The same feel ing usually assails a woman a few years, after marriage. To send away money for your goods when you can buy them just as cheaply right here at home is like robbing your baby to feed a stranger's dog. Only our well known spirit of neutrality prevents our ex pressing tin opinion of the fellow who reads his neigh bor's paper and then gives the "paper a roast. Prosperity? The old girl is hitting the high places in her eagärness to envelop us in her golden arms. The fellow who owed us five bones on subscription blew in and elevated us to the Vanderbilt class yesterday. Next! 1 ^x" LUMBER It Save Money, buy your Lumber and Mill Work direct from the Factory. We pay Freight to your nearest R. station. Write for further information. Send bill for Estimate. A. S. AMUNDSON, (43f46) Georgeville, Minn. Subscription #i00 Per Year., Both Ends and the Middle. 7™ The lxi'htilui'—i Nv-wspajKN—the ConsumiT. Advertising Rates. 'I'lvre vmi Ikw both ends and the middle—and the Display 15c per inch one issue tline W(ir]iny p,, ri']u a ,_rj as|responsibility our V()mmon AS THE EDITOR SEES IT harmony should make shvltvr and to conserve the people who constitute the community. We may make of this community a hive of industry and a realm of peace prosperity and happiness—or we may just breach of drift along with the tide, pick up the crumb.- that are thrown our way. and grumble because the Lord provides and apparently forgets our existence. I It will be as we make it —110 other way. The Lord has provided us with intelligence, and health, 'and energy, and the power to accomplish things. With that His work is done and the rest is up to us. If we make the liest of that which He has given us we will soon become prosperous, and happy, and contented—a people enjoying to the fullest of [ife's blessings. But if we neglect the gifts with which he has endowed us the penalty of failure will fall upon our own shoulders—the of our own short -Mghtednes No community will prosper without the presence of a variety of stores, shops and other marts of commerce and trade. They are as necessary as the ground that we till and the sun and rain that produce our crops. I No store or shop can survive without the loyal support of the community—the whole community. The interests of the retailer and the consumer are one in common-—the success of the one depends upon the co-opera tion of the other. iiiiv one cannot pn -per without the other, and neither1 van meet with ,um- without the vo-upvration ok the other two. Therefore, to achieve prosperity for this community it be homes the paramount duty of all concerned to work in liar-' miinv—tn labor tu one common end to pnteet the home- But these two interests that should be workint har- mony are often too wide apart— separated by a yawning gulf of indifference and neglect. And the body politic—the community as a whole—suffer^ stagnates, and withers, and dies. But there if a remedy. And herein comes the province of the middleman—.-this newspaper. From a commercial standpoint the local newspaper is siinply'a "go between"'-—it is the medium of carrying the message from the merchant to the consumer. The consumer reads the paper, and if he sees nothing its advertising columns of which he stands in need it is but natural that in many cases he should drift to other points for his wares. The local business man is forgotten simply because he does not advertise—because he is slower than his out of town competitors. But if the merchant is alive to his opportunities, if he uses the advertising columns of the paper to bring his goods to the favorable attention of the buyer, then he is meeting competition, is making an effective bid for the'home trade, and invariably achieves prosperity. Men of brains realize that it is to their own individual in terests to foster their own community by trading with their home institutions. But the seeker—the buyer—never goes to a haystack for a needle. He follows the lure of the well written advertisement, and if that advertisement happens to bean out of town con cern using another paper, then it is generally the out of town retailer who gets the business. But the remedy should be applied. The two ends and the middle should get closer together for the common good of the community. The local retailer and the consumer are the the two ends, with this paperas the middle, and if all will unite in the common cause there will be but one verdict—-prosperity. This paper stands willing to do its part. The consumer is willing to do his part—is waiting for the message from the retailer. Our advertising colums will carry the message. But what of the retailer? Will he send the message for which the consumer is wait ing? Or will he remain passive arid let stagnation become the common lot because the message is never told, because the community cash floats out to other points.? He will render the final verdict. They can kid a small car all they wish, but just the same some of us would be glad to own anything that you could call a bus. A county option election will be held in Traverse county, on June 7th. A petition signed by 1089 voters filed with the county auditor at Wheaton April 24. At the last elec tion there were 1347 votes cast in Traverse county. This looks as though Browns Valley will lose their thirst parlors. Ijs* community interests of will be ours alone—the commercial stagnation community will be but the natural sequence THE SI SS ETON* WEEKLY STANDARD. the for others, 9. 18. 5 For]a small bungalow at low cost this ^cannot bejbeat. Every room in^it isjwell lighted and ventilat ed, and it makes a comfortable, artistic little home for a small family. 6 Rooms and Bath. The arrange ment of this house includes a re ception hall, living room, kitchen, HOME QUAUTr Julius Aasness, Mgr. YOU ARE INVITED To attend the devotional services of the of the Luther League at the Lutheran church every Sunday evening from 6:45 to 7:45 STRANGERS CORDIALLY INVITED Lesson Reference Leader May 2. The Spirit's Call. (Art III) Acts 26:16-18. Mabel Swenumson May Not Owners But Administrators. Haggai 12:16-2 1 Carl Thorson May 14, 15 and 16 L. L. State Convention at Webster. May ib. I he A leans of Grace. I Cor. 15:1-10 Elias Johnstad May 23. The Holy Spirit as Fire. Acts 2:1-3 AnnaMickelson May 30. God, Glorified in His Heros. Ex. 15 :i-6_ „Iver Johnson June 6. Born Again. John 3:1-8 Ralph Thurston June 13. The Lutheran College and Its Support. Micah 4:1-4.* June 20. Justification by Faith. Romans 2:16-17. --Laura Stavig June 26 and 27 L. L. District Convention at Bath, 8. D. June 27. History of Our Own Congregation. Heb. 12:1-3 July 4. The Burning of John Huss and Modern Liberty. Matt. 14:1-12 Laurence Stavig July 11. The Root of All Evil. I Tim. 6:10 .Martin Sateren July Self Denial for Sake of Others. Rom. July 25. The Christian Altar. Dan. 9:3-19 Maline Gravdahl Aug. 1. Christian Home Life. Deut. Aug. S. Feeding on Ashes. Isa. 44:20 Gustav Thurston Aug. 15. Ethics of Commercialism. Psalm 10. .Alma Hendrickson Aug. 22. Putting the Bottle to the Neighbor's Lips. Hab. 2:15 Aug. 29. A Song Service. Col. 3:16-17 Millie Thorson Sept. What do Our Colleges Offer the Young People of the Church: Psalm 119:9-16 .Carl Graversen Sept. 12. The Relief Committee at Work. Romans 16:1-2 Sept. 19. Growth in Grace. II Pet. 3:17-18 Josie London Sept. 26. History of Your Own Luther League. Deut. 6:1-9 R. F. Sonstegard Oct. 3. The Resurrection of the Body. I Cor. 15:20-26 Oct. 10. What Our Home Mission Fields Require? II Cor. 8:16-24 Airs. Carl Graversen Oct. 17. Christian Democracy, a Leaven. Phil. 2:2-5.M. L. Stavig Oct. 24. Students Life in Lutheran Colleges. Pro v. 4:23-27 Reformation Day, The Opened Bible, Rev. 10:2.Rev. Iv. N. Rudie Nov. 7. The Life Everlasting. Luke 10:21-28 Otis Marvick Nov. 14. Holding Forth the Word of Life. Phil. 2:12-18 Nov. 21. Prayer as a Factor in Public Affairs. I Tim. 2:1-2.. Alvina Fordahl OFFICERS: Lydia Marvick, Pres. Hilda Stavig, Secy. Ralph Thurston, Vice Pres. Möns Eikum, Treas. There is no Home Like a Home of Your Own. An Estimate May Help You Decide. Cost is an important item to a house builder. You won't decide until you know the price, An estimate on any building you wish to errect will be cheer fully given at our office free of cost. When you buy materials at our yard you can inspect your purchase and know that vou get what you pay for. Also, you save time and freight and have the advantage of the superior service only the man on the ground can give. We can furnish you a complete set of blue prints should you intend to buy. Lampert Lumber' Company 2:S 6:6-7 Luke Lena Pederson Mrs. K. N. Rudie 14:15.HildaStavig Bernhard Dahlin Möns Eikum Clara Thorson Clifford Rudie Carrie Risdahl Agnes Stavig two bedrooms and bath. The front enterance is located in the center and opens into a reception hall, which connects by wide cased opening with the living room to the right. On the left side of the house are the bedrooms and bath. Size—Ground dimensions of house are 39 ft. 6 in. 28 ft. PROMPT SERVICE Sisseton, S. D.